Kenya - Startup under 3 years old

Describe your project or startup in a few words

A SEAFOOD RESTAURANT , SERVING A KENYANIZED SEAFOOD TASTE. We want to make seafood a daily food on the menu, and create awareness to the locals across the country. we also aim to support local fishermen by giving them Market for their catch.

01.01 Describe your startup in more detail

We are a seafood restaurant, established in late in the year 2021, I started out as a fresh seafood restaurant , targeting to sell to the ( Chinese & Indians) ,well travelled locals and slowly introduce the locals to seafood. The reception from the foreigners was very slow, and the locals didn't know how to prepare seafood, so we had good traction but very slow market. I Explored the option of moving to the restaurant business and there we had our breakthrough for Kenyanised seafood tastes. Our story from there was just grace and growth because to our surprise more than 80% of our clientele are locals . We are looking to expand to have several branches across the country.

01.02 What is the main problem you are trying to solve?

we are trying to make seafood an everyday meal on our Kenyan homes, especially in the rest of the country apart from the coastal areas , we are creating awareness of this food of the future which is very sustainable and healthy. we are also a platform to create market and employment opportunities for our local fishermen through our value addition We want to demystify several seafood myths we have encountered in this space, and make seafood a daily meal, that seafood is expensive , seafood can give you food poisoning etc. We are trying to make seafood available in the entire country by creating several branches in the country.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Seafood is the most sustainable food of the future for any house hold because its wild caught hence you dont have to suspect its source as it can only be found in the ocean. 2. Seafood mostly fishes have several health benefit including being leading sources of omega 3, hearth food, brain food etc. 3.We will be promoting the local fishing industry by ensuring a continuity in their businesses though value addition. 4. Seafood gives Seasonal Diversity and Culinary Adventure mostly during seasons where other foods are not available, its available 24/7. 5. My restaurant supports local fishermen in the circular economy initiatives , in terms of cleaning the lakes etc 6. Supporting tourism as i make most foreigners feel at home, by providing meals that they are used to.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Seafood in general targets the general public, Mostly guys in the non coastal areas. we aim at making the food available and affordable. My first target clientele includes Foreigners in the country who are forced to cope with the local available food, i make them feel at home by providing meals they are familiar with making their stay bearable. Secondly, A large number of locals appreciate good food, and are not afraid to spend and extra cash on proper foods , Kenyans are very adventurous by the day and they form 70% of my customer base. I target also young Kids, i want to introduce them to seafood at a young age , because apart from seafood being healthy for the development of young brains it increases their food varieties . Local fishermen in the coastal communities will also benefit from increased product market and value addition. I will be supporting the governments MDGs of sustainability in terms of supporting local communities and and diversity in providing a variety of food

01.05 When was your company established?

2021-06-25

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

I do work with two Chefs who are my success stories, they came in as cleaners and I thank God they are now experienced seafood chefs, I also have a waitress ho is professionally trained

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/seavillians_seafood?utm_source=qr&igsh=eXNnaDA4eDdkbTl6

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

This is one of my goals , as i do empower the local fishermen through giving them market for their products and providing trainings of proper fishing methods , participation in the local community activities by providing small support. I also create employment first as a self employed youth, also i have three employees under my establishment, i also have a rider under our restaurant hence supporting the goal of poverty eradication.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

We provide market for the local fishing communities thereby creating a platform to make them afford food at their families. Also by enabling our employees in terms of salaries they are able to provide for themselves as well as their families.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

We provide an excellent source of nutritional benefit including vitamins, omega three etc, we ensure a balanced diet to our clients as well as the general public

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

We do provide support to the local communities through educational workshops and awareness thereby, giving them money as well for the value of their products which enables them to afford Quality education.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

My workforce is composed of Female chefs , and Myself making us promote gender equality by ensuring all members can be able to cater for their families including women. We also train the females on how to fish .

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

We do provide trainings to the fishermen and women on proper ways to treat water and how they should keep their households clean.

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

I use mostly cooking Gas and i as much as possible minimize the use of unfriendly enery sources

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

We do provide our fishermen and women with better tools to fish and even fishing methods , ensuring sustainable fishing , We do pay a decent wage to our staff and we also pay taxes

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

We work with partners at times in the NGO space who give us better fishing methods, better cooking techniques which we teach our fishermen, our staff as well as our customers.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

We are empowering the marginalized coastal communities through awareness, financial support as well value addition for their products. We also ensure to give more youth and women access to opportunities though our restaurants and through our partners

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Among our objectives is sustainability of the coastline activities, we only buy from fishermen and women who use local sustainable fishing methods , we join the communities in Bashing out unsustainable fishing methods. we also take part in sustainability practices such as reclaiming the oceans from pollution through involvement in sea cleaning activities.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

We in our small way reach out to the communities , We provide trainings on why its important to return the sea catch that are not yet mature to ensure continuity of production and support the government in such efforts .

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

By ensuring the government achieves its climate change objectives we provide trainings on how to keep the oceans clean. We also actively participate in sea cleaning activities with local communities , and actively participate in the circular economy activities.

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

We protect the coral reefs through sustainable fishing methods, community awareness campaigns on the importance of clean oceans and the coral reefs. we also provide garbage bins at the beaches to ensure minimal damping's occur by the beaches.

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

We do promote diversification by promoting the clean economy through advocating for clean oceans as well as guarding the Mangroves

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

6

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

We drive peace campaigns once in a while through our fishermen, we teach on the importance of justice among the community and we advocate for people to use the existing legal institutions to seek justice.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

We partner with several stakeholders in the sustainability initiatives at the coastal areas, the local and National government in ensuring that we get the most sustainable fishing practices. we also partner in community initiatives such as women group trainings. We also partner with young mothers in providing seafood knowledge to them and their families in terms of Nutritional value.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

3

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

The seafood industry has not been properly explored in the country especially in the rest of the country.

06.09 Competitive Analysis

I have competition from big restaurants, but my competitive edge is my offer for Kenyanised seafood tastes.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes , Most of my Employees are female actulaly 60%, I engage with ladies in my recipe development and mostly act as my fishing people in the rural coastal areas