Kenya - Startup under 3 years old

Décrivez votre projet en quelques mots

A SEAFOOD RESTAURANT , SERVING A KENYANIZED SEAFOOD TASTE. We want to make seafood a daily food on the menu, and create awareness to the locals across the country. we also aim to support local fishermen by giving them Market for their catch.

01.01 Décrivez votre startup en détail

We are a seafood restaurant, established in late in the year 2021, I started out as a fresh seafood restaurant , targeting to sell to the ( Chinese & Indians) ,well travelled locals and slowly introduce the locals to seafood. The reception from the foreigners was very slow, and the locals didn't know how to prepare seafood, so we had good traction but very slow market. I Explored the option of moving to the restaurant business and there we had our breakthrough for Kenyanised seafood tastes. Our story from there was just grace and growth because to our surprise more than 80% of our clientele are locals . We are looking to expand to have several branches across the country.

01.02 Quel est le problème principal que vous essayez de résoudre ?

we are trying to make seafood an everyday meal on our Kenyan homes, especially in the rest of the country apart from the coastal areas , we are creating awareness of this food of the future which is very sustainable and healthy. we are also a platform to create market and employment opportunities for our local fishermen through our value addition We want to demystify several seafood myths we have encountered in this space, and make seafood a daily meal, that seafood is expensive , seafood can give you food poisoning etc. We are trying to make seafood available in the entire country by creating several branches in the country.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

1. Seafood is the most sustainable food of the future for any house hold because its wild caught hence you dont have to suspect its source as it can only be found in the ocean. 2. Seafood mostly fishes have several health benefit including being leading sources of omega 3, hearth food, brain food etc. 3.We will be promoting the local fishing industry by ensuring a continuity in their businesses though value addition. 4. Seafood gives Seasonal Diversity and Culinary Adventure mostly during seasons where other foods are not available, its available 24/7. 5. My restaurant supports local fishermen in the circular economy initiatives , in terms of cleaning the lakes etc 6. Supporting tourism as i make most foreigners feel at home, by providing meals that they are used to.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Seafood in general targets the general public, Mostly guys in the non coastal areas. we aim at making the food available and affordable. My first target clientele includes Foreigners in the country who are forced to cope with the local available food, i make them feel at home by providing meals they are familiar with making their stay bearable. Secondly, A large number of locals appreciate good food, and are not afraid to spend and extra cash on proper foods , Kenyans are very adventurous by the day and they form 70% of my customer base. I target also young Kids, i want to introduce them to seafood at a young age , because apart from seafood being healthy for the development of young brains it increases their food varieties . Local fishermen in the coastal communities will also benefit from increased product market and value addition. I will be supporting the governments MDGs of sustainability in terms of supporting local communities and and diversity in providing a variety of food

01.05 Quand votre entreprise a-t-elle été créée ?

25/06/2021

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

0

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

I do work with two Chefs who are my success stories, they came in as cleaners and I thank God they are now experienced seafood chefs, I also have a waitress ho is professionally trained

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.instagram.com/seavillians_seafood?utm_source=qr&igsh=eXNnaDA4eDdkbTl6

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base (aliments, boissons, produits ménagers et personnels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

This is one of my goals , as i do empower the local fishermen through giving them market for their products and providing trainings of proper fishing methods , participation in the local community activities by providing small support. I also create employment first as a self employed youth, also i have three employees under my establishment, i also have a rider under our restaurant hence supporting the goal of poverty eradication.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

7 - tout à fait d'accord

02.02.02 Justification de la contribution de ma startup

We provide market for the local fishing communities thereby creating a platform to make them afford food at their families. Also by enabling our employees in terms of salaries they are able to provide for themselves as well as their families.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

We provide an excellent source of nutritional benefit including vitamins, omega three etc, we ensure a balanced diet to our clients as well as the general public

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

7 - tout à fait d'accord

02.04.02 Justification de la contribution de ma startup

We do provide support to the local communities through educational workshops and awareness thereby, giving them money as well for the value of their products which enables them to afford Quality education.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

My workforce is composed of Female chefs , and Myself making us promote gender equality by ensuring all members can be able to cater for their families including women. We also train the females on how to fish .

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

7 - tout à fait d'accord

02.06.02 Justification de la contribution de ma startup

We do provide trainings to the fishermen and women on proper ways to treat water and how they should keep their households clean.

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

4

02.07.02 Justification de la contribution de ma startup

I use mostly cooking Gas and i as much as possible minimize the use of unfriendly enery sources

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

We do provide our fishermen and women with better tools to fish and even fishing methods , ensuring sustainable fishing , We do pay a decent wage to our staff and we also pay taxes

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

We work with partners at times in the NGO space who give us better fishing methods, better cooking techniques which we teach our fishermen, our staff as well as our customers.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

We are empowering the marginalized coastal communities through awareness, financial support as well value addition for their products. We also ensure to give more youth and women access to opportunities though our restaurants and through our partners

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

7 - tout à fait d'accord

02.11.02 Justification de la contribution de ma startup

Among our objectives is sustainability of the coastline activities, we only buy from fishermen and women who use local sustainable fishing methods , we join the communities in Bashing out unsustainable fishing methods. we also take part in sustainability practices such as reclaiming the oceans from pollution through involvement in sea cleaning activities.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

We in our small way reach out to the communities , We provide trainings on why its important to return the sea catch that are not yet mature to ensure continuity of production and support the government in such efforts .

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

7 - tout à fait d'accord

02.13.02 Justification de la contribution de ma startup

By ensuring the government achieves its climate change objectives we provide trainings on how to keep the oceans clean. We also actively participate in sea cleaning activities with local communities , and actively participate in the circular economy activities.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

7 - tout à fait d'accord

02.14.02 Justification de la contribution de ma startup

We protect the coral reefs through sustainable fishing methods, community awareness campaigns on the importance of clean oceans and the coral reefs. we also provide garbage bins at the beaches to ensure minimal damping's occur by the beaches.

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

5

02.15.02 Justification de la contribution de ma startup

We do promote diversification by promoting the clean economy through advocating for clean oceans as well as guarding the Mangroves

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

6

02.16.02 Justification de la contribution de ma startup

We drive peace campaigns once in a while through our fishermen, we teach on the importance of justice among the community and we advocate for people to use the existing legal institutions to seek justice.

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

We partner with several stakeholders in the sustainability initiatives at the coastal areas, the local and National government in ensuring that we get the most sustainable fishing practices. we also partner in community initiatives such as women group trainings. We also partner with young mothers in providing seafood knowledge to them and their families in terms of Nutritional value.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

7 = Tout à fait d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

4

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

3

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

3

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

4

06.08 Justification

The seafood industry has not been properly explored in the country especially in the rest of the country.

06.09 Analyse compétitive

I have competition from big restaurants, but my competitive edge is my offer for Kenyanised seafood tastes.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes , Most of my Employees are female actulaly 60%, I engage with ladies in my recipe development and mostly act as my fishing people in the rural coastal areas