Kenya - Startup under 3 years old

Describe your project or startup in a few words

My project is to have a well performing Graphic Design Company whereby i will be doing all manner of printing, bulk printing designing,heat-pres,3D design, Posters,Banners,embroidery and training designers to be equiped with current design technology

01.01 Describe your startup in more detail

I have an office at the moment whereby i do graphic design. I have two printers and computers.So my aim is to expand this idea of my start up into becoming an international company.My company will major in all forms of printing including, 3D,embroidery,normal printing, books,journals,posters,banners,heat press,branding items including T-shirts,Umbrellas, pens, diaries promotional items,e.t.c

01.02 What is the main problem you are trying to solve?

My main problem is financial issue. Have being thinking of expanding my start up but am not able due to financial issue. Have been trying to see how i can manage to get some finance inroder to execute my project but it is invain. Am aiming at expanding my start up and even move it into a more open area whereby it will be approachable to many people.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

My products are used in advertising other companies i.e the promotional materials Due to its uniqueness of the products other people can see and gain knowledge in design of things like company logos, letterheads and the like. The products are of good quality. They increase brand recognition

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

targeted beneficiaries are mostly youths, women and people with disabilities these are people who tend to be forgotten in the society. These are the people with the highest percentage. Due to lack of employment this has led to frustrations in life causing youths to commit suicide or become drug addicts or become thiefs.

01.05 When was your company established?

2022-01-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

3

01.08 Among the other owners, how many are female?

2

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Bachelor of science Degree in Information technology Diploma in Graphic Design Diploma in Sales and marketing Business Information Technology

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

My start up contributes in this through creation of employment to people which helps them in gaining income. By the use of there salaries they are able to cater for their needs

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

My start up contributes in this through creation of employment to people which helps them in gaining income. By the use of there salaries they are able to have food on their table and not only food but balanced diet.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

My start up caters for national Health insurance cover for the employees which takes care of their health incase one gets sick he/she is treated in the hospital by use of the cover and also it caters for national social security fund which promotes their well being for them at all ages

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

This includes taking care of young ones by taking them in school. My start up have just few chidren whom i partly pays school fees.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

My startup have gender equality. It has employed women and partners whom we work together.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

My start up makes sure that the water being used is clean for consumption in order to avoid water diseases.

02.07.01 My startup contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification for my startup

In the work place i will not say we use more affordable and clean energy because we use electricity but at home in rural area have done solar energy installation which gives clean energy goal and its affordable

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

My start up respects the fundamental rights of the human person as well as the rights of workers in terms of conditions of work safety and remuneration. It has respect for the physical and mental integrity of the worker in the exercise of their employment. and through this there is increase in company production

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

My start up contributes in creating and applying new ideas to drive growth, efficiency, and competitive advantage.

02.10.01 My startup contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification for my startup

My start up involves in recognizing the unique challenges faced by different groups and implementing measures to overcome barriers, promote equal rights, and foster inclusive societies where everyone can thrive.

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

My startup contributes through waste management and water conservation

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

My start up is involved in making well-reasoned decisions about the products we buy by taking into consideration their environmental, social, and economic benefits.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

This happens through plantation of trees. which will help in changing climate to its normal state.

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

By making sure that no water pollution occurs in my start up

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

Through planting of trees to combat desertification

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Through promoting peaceful and inclusive societies, providing access to justice for all and building effective, accountable and inclusive institutions at all levels.Reducing violence. promoting access to justice. building an inclusive society free from racism and discrimination. ensuring more effective, accountable and inclusive institutions

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

My start up partners with other companies in order to work together in advancing sustainable development.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Our company its unique. It creates unique products which increases demand in the country.People love what we do. This is a new version of an old product.The way things where done before in the analog error now things have moved to digital whereby they are created digitally, saves time and energy and also cost.Through this, their is a lot of improvement in terms of product production.

06.09 Competitive Analysis

My main potential competitors are the bigger companies in the country which deal in printing and graphics design.also the government press and international companies in the same field.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

yes by encouraging women to be entreprenuers.Showing them they can make it in life