Ethiopia - Startup under 3 years old

Décrivez votre projet en quelques mots

Affordable, clean cookstoves for Ethiopian women in low-income communities

01.01 Décrivez votre startup en détail

Abdi Mulugeta Sole Proprietorship is a private company that was established in 2023 with the goal of expanding access to high-quality electric cookstoves across Ethiopia. The company's mission goes beyond simply manufacturing and distributing these innovative appliances - it is dedicated to making clean cooking accessible to everyone in the country. At the core of the company's approach is a recognition of the significant financial barriers that have historically prevented wider adoption of electric stoves. To address this, Abdi Mulugeta has forged a strategic partnership with Dashen Bank, one of Ethiopia's leading financial institutions. Through the "Dube Ale" program, the company is able to offer flexible financing options to retailers, allowing them to purchase the electric cookstoves with more manageable upfront investments. This innovative financing scheme has been crucial in lowering the barriers to entry for both retailers and end-consumers.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The problem Abdi Mulugeta Sole Proprietorship is trying to solve is the financial barriers that prevent widespread adoption of electric cookstoves in Ethiopia. Despite the lower operating costs of electric stoves compared to traditional fuels, the higher upfront investment required has been a significant obstacle for many households. To overcome this challenge, the company has developed a range of innovative financing and bartering solutions targeting both end-consumers and the retailers who sell its products. By addressing these financial hurdles, we aims to make clean cooking technology accessible to all Ethiopians, regardless of their economic status.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

The key advantages of Abdi Mulugeta Sole Proprietorship's electric cookstoves include: 1. Health Benefits: Reduced exposure to harmful indoor air pollution, leading to improved respiratory health. 2. Environmental Sustainability: Reduced deforestation and greenhouse gas emissions, contributing to a more sustainable future. 3. Improved Efficiency: Higher energy efficiency, faster cooking times, and lower energy bills. 4. Convenience and Safety: Safer cooking experience with reduced risk of burns or fires. 5. Flexible Payment and Exchange Options: Innovative financing and bartering programs that increase accessibility for households of all income levels.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Our primary targeted beneficiaries for this project are Base of the Pyramid (BoP) households in Ethiopia, with a specific focus on women responsible for cooking within these households. These households, including those enrolled in safety net programs due to their low-income status, face challenges such as indoor pollution, health issues, and inefficient charcoal use resulting from the lack of access to clean cooking solutions. The project aims to impact and improve the lives of a significant number of BoP households and safety net beneficiaries in Ethiopia,. The primary beneficiaries will be women and low-income individuals who are disproportionately affected by traditional cooking methods. By providing affordable and accessible electric cookstoves, the project seeks to positively impact their health, reduce indoor pollution, save time spent on cooking, and create opportunities for education and work. Specifically targeting women within these households, the project aims to empower

01.05 Quand votre entreprise a-t-elle été créée ?

26/01/2023

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

0

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

i am the only owner ,I'm a seasoned Mechanical Engineer, Entrepreneur, and Product Developer with 8+ years of experience in electrical machine installation and maintenance. I have 4 years of specialized experience in manufacturing hot plates, establishing myself as an Electro-Mechanical Contractor. As CEO of a company dedicated to environmentally friendly electrical products, I'm passionate about providing affordable solutions that enhance quality of life. My focus on safety, high quality, and user-friendliness drives every aspect of my work. I'm particularly committed to improving clean cooking and electrical appliance distribution. Currently, my company focuses on stove production, with plans to expand into refrigerators, ovens, and more. Through our initiatives, we aim to provide innovative solutions and create job opportunities for our community's youth. Together, we're building a brighter, more sustainable future

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.linkedin.com/in/abdi-mulugeta-9a11ab229?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Énergie (équipements, services, énergie durable et fossiles)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

6

02.01.02 Justification de la contribution de ma startup

Our clean cooking initiative contributes to reducing poverty (SDG 1) by: 1) Providing affordable access to clean energy technologies for low-income households; 2) Generating cost savings through reduced fuel expenditures and health expenses; 3) Creating income-earning opportunities along the clean cooking value chain, including manufacturing, distribution, and after-sales services. This holistic approach empowers beneficiaries to improve their economic well-being.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

3

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

we address the major health risk of indoor air pollution by distributing clean cookstoves and promoting the use of cleaner fuels. This not only reduces exposure to harmful particulates but also decreases the time and labor burden of traditional cooking methods, empowering women and girls. By eliminating indoor air pollution, our multifaceted approach is making vital contributions towards ensuring good health and well-being for all.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

5

02.04.02 Justification de la contribution de ma startup

Empowering Women, Protecting the Planet: By providing clean cooking solutions, we empower women while safeguarding the environment. The switch to electric stoves frees up time spent collecting fuel, allowing women to pursue education or income-generating activities.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

6

02.05.02 Justification de la contribution de ma startup

Our clean cooking initiative empowers women by: 1) Targeting female household decision-makers as primary users; 2) Alleviating the burden of traditional cooking, freeing up time for education, entrepreneurship, and community engagement; 3) Building local capacity and creating economic opportunities for women in the clean cooking value chain. This advances gender equality in line with SDG 5 objectives.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

2

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

7 - tout à fait d'accord

02.07.02 Justification de la contribution de ma startup

Our initiative directly supports SDG 7 by striving to provide universal access to affordable, reliable, and clean energy, aligning with the global agenda to achieve clean energy for all by 2030. By promoting the adoption of clean cooking solutions, we contribute to improving energy efficiency and increasing the share of renewable energy in the overall energy mix within the targeted households.

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

5

02.08.02 Justification de la contribution de ma startup

First, by producing affordable clean cookstoves, we generate jobs in manufacturing and retail, boosting the local economy. Second, by empowering women in low-income communities with efficient cooking solutions, we free up their time, potentially allowing them to pursue income-generating activities. This creates a ripple effect of economic growth and empowers a traditionally marginalized group.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

6

02.09.02 Justification de la contribution de ma startup

By addressing the challenges of clean cooking access, our initiative directly contributes to SDG 9, which focuses on building resilient infrastructure, promoting inclusive and sustainable industrialization, and fostering innovation.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

6

02.10.02 Justification de la contribution de ma startup

By addressing the challenges of clean cooking access, our initiative directly contributes to SDG 9, which focuses on building resilient infrastructure, promoting inclusive and sustainable industrialization, and fostering innovation.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

7 - tout à fait d'accord

02.11.02 Justification de la contribution de ma startup

Sustainable Cities & Communities by empowering low-income Ethiopian households, particularly women, with affordable, clean cookstoves. This reduces indoor air pollution, leading to healthier families and a cleaner environment. By creating jobs and promoting clean energy, we build a more sustainable future for Ethiopian communities.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

Through affordable electric cookstoves, we're tackling SDG 12! These stoves replace harmful charcoal, reducing indoor air pollution and protecting respiratory health. They also promote environmental sustainability by minimizing deforestation and greenhouse gas emissions. This not only creates a healthier planet but empowers women by freeing up time spent gathering fuel and reducing health risks.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

7 - tout à fait d'accord

02.13.02 Justification de la contribution de ma startup

Reduced Deforestation: Traditional cooking methods rely heavily on firewood, accelerating deforestation. Our efficient cooktops, with precise temperature control, minimize energy waste, lowering reliance on these harmful fuels and protecting vital forests. Lower Greenhouse Gas Emissions: Burning biomass fuels releases significant greenhouse gases. Our thermostats promote energy efficiency, significantly reducing household energy consumption and lowering overall carbon footprint. Sustainable Energy Use: Thermostat-controlled cooktops are a game-changer for SDG 13. They foster a more sustainable energy landscape in Ethiopia by promoting responsible energy consumption.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

1 - pas du tout d'accord

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

5

02.15.02 Justification de la contribution de ma startup

Here's how our initiative cultivates a healthier planet: Combating Deforestation: Traditional cooking methods heavily rely on charcoal and firewood, accelerating deforestation in Ethiopia. Our electric cooktops offer a sustainable alternative, reducing reliance on these destructive fuels and protecting vital forests. This safeguards the rich biodiversity that these ecosystems support. Preserving Habitats: Deforestation disrupts animal habitats and contributes to species loss. By promoting electric cooking, we help conserve wildlife habitats, ensuring the survival of countless species and maintaining a healthy balance within the ecosystem. Promoting Land Restoration: Reduced reliance on firewood allows for natural regeneration of degraded lands. This fosters healthier soil, promotes biodiversity, and mitigates the impacts of climate change.

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

4

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

2

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

7 = Tout à fait d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

3

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

1 - Pas du tout d'accord

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

5

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

1 - Pas du tout d'accord

06.08 Justification

06.09 Analyse compétitive

The Ethiopian market offers imported cooking tech and locally made solutions. While competitors cater to a general audience, we stand out. We focus on innovative, affordable clean cookstoves designed specifically for low-income Ethiopian households, particularly women. Our unique approach tackles financial barriers, promoting clean cooking accessibility in an impactful way. Without access to our solutions, people may continue using traditional biomass stoves, leading to health problems and environmental damage. We aim to fill this gap by providing viable alternatives offering health benefits, financial savings, and environmental sustainability

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

yes most of our retailers are women