Nigeria - Startup under 3 years old

Décrivez votre projet en quelques mots

Erill’s Luxury is a fashion brand that specializes in designing and crafting exceptional styles for both children and Adult.Our offer include ready-to-wear (RTW) pieces, corporate attire, and premium custom-made dresses. Operating as a sole properitorship

01.01 Décrivez votre startup en détail

My initial intention in starting a business was to make money. However, I soon realized that it’s about more than just profit; it’s about the impact my community can benefit from me by solving problems. In my culture, there’s a popular saying: ‘dress the way you want to be addressed.’ This inspired me greatly. As a child, I struggled with feelings of inferiority complex, striving to look stylish, trendy, classy, confident, and dazzling at any occasion while maintaining modesty, which seemed nearly impossible. Additionally, I faced issues with body dysmorphia. These experiences led me to define my mission and vision for my brand. Our goal is to enhance our customers’ elegance and sophistication for any occasion. Our vision is to lead innovation in fashion by pioneering transformative methods and technologies, revolutionizing how clothing is designed, produced, and worn.”

01.02 Quel est le problème principal que vous essayez de résoudre ?

The problem I'm trying to solve is the issue of body dysmorphia, where people believe the have to look a certain way to be appreciated. In Erill's Luxury we offer Style consultation: I inform my customers that if they show me a design from elsewhere, it suggests they want to mimic that person’s look. However, I believe true originality comes from embracing one’s unique self, wearing what fits and suits them best. We educate them on the significance of understanding their body type, shape, and fit, thereby reducing the likelihood of body dysmorphia. Enhancing Elegance and Sophistication: The brand's mission is to provide clothing that enhances customers' elegance and sophistication for any occasion and lastly Vision for Innovation.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Competitive Advantages: 1. Personalization: We infuse each of our products with our unique touch, ensuring that no two items are exactly alike. 2. Customer Confidence in Wearing Erill’s Luxury: Individuals who appreciate trendy, classy, and comfortable attire can confidently wear our designs. When creating outfits, we carefully consider color, fit, and fabric to ensure suitability for our clients. 3. Excellent Customer Service/Delivery 4. Deep Industry Knowledge 5. Experienced Staff Strength

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

MARKET ANALYSIS/TARGET MARKET In a country with approximately 200 million people, the Nigerian fashion market was valued at $91.25 billion in 2023 and is projected to reach $157.88 billion by 2032. Our customers are children and adults who wants to wear meaningful clothing and have meaningful product that display their thoughts and value system. Once established in Nigeria, we aim to expand our market presence to other African countries.

01.05 Quand votre entreprise a-t-elle été créée ?

12/03/2023

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Nsongurua Ekong is the founder and Creative director of Erill's Luxury, a fashion brand that recognises the need to enhance customers elegance and sophistication for any occasion there by enhancing their confident too. She is 22 years old. She is an undergraduate studying medical physiology in the university of Uyo, Akwaibom state.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.facebook.com/erillblush? https://www.instagram.com/erills_luxury?igsh=OGgxZTdkY3psc3Z3 https://www.linkedin.com/in/nsongurua-ekong-567278307 mibextid=ZbWKwL,

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Autre : Fashion and Design

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

Erill's Luxury contributes to the goal of "no poverty" by providing economic opportunities and empowerment. By creating a fashion brand, Erill's Luxury generates employment opportunities both directly, within its own operations, and indirectly, through partnerships with suppliers, manufacturers, and other stakeholders in the fashion industry. Additionally, the brand's commitment to innovation and transformative methods in fashion design and production can lead to efficiency gains and cost savings, which may ultimately benefit consumers by offering more affordable and accessible fashion options. Furthermore, by promoting self-confidence and individuality through its products and services, Erill's Luxury may empower individuals to pursue their aspirations and improve their economic status, thereby contributing to the reduction of poverty in their communities.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

5

02.02.02 Justification de la contribution de ma startup

Erill's Luxury may contribute to the goal of "zero hunger" indirectly through its business practices and potential social initiatives. While a fashion brand may not directly address hunger issues, it can play a role in supporting communities and individuals affected by food insecurity. Here are a few ways Erill's Luxury could contribute: 1. Social Responsibility Programs: Erill's Luxury could implement social responsibility programs that support local food banks, community kitchens, or agricultural initiatives aimed at improving food access and security in underserved communities. 2. Economic Empowerment: By creating employment opportunities and fostering economic growth, Erill's Luxury indirectly contributes to reducing poverty, which is often linked to food insecurity. Stable employment can improve individuals' ability to afford nutritious food for themselves and their families. 3. Awareness and Advocacy: The brand can use its platform to raise awareness about hunger Issues

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

Erill's Luxury contributes to good health and wellbeing by offering more than just fashion; it provides a holistic approach to personal style and self-image. Through style consultation, the brand encourages customers to embrace their individuality and feel confident in their own skin. By educating customers about the importance of understanding their body type, shape, and fit, Erill's Luxury helps reduce the likelihood of body dysmorphia and promotes a positive self-image. This approach not only enhances customers' elegance and sophistication but also fosters a sense of wellbeing by empowering them to express themselves authentically and comfortably.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

7 - tout à fait d'accord

02.04.02 Justification de la contribution de ma startup

Erill's Luxury can contribute to quality education through various initiatives and practices: 1. Employee Training and Development: By investing in the training and development of its employees, Erill's Luxury can improve their skills and knowledge, ultimately contributing to a more skilled workforce. This includes providing opportunities for ongoing education and professional development. 2. Community Engagement: The brand can engage with local communities by supporting educational initiatives such as scholarships, mentorship programs, or donations to schools and educational organizations. This can help improve access to quality education for individuals in the communities where Erill's Luxury operates.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

1. Inclusive Offerings: By offering fashion designs for both children and adults, regardless of gender, Erill’s Luxury promotes inclusivity and breaks traditional gender stereotypes in clothing. 2. Employment Opportunities: By creating decent job opportunities for youths and adults aged 20-45, Erill’s Luxury promotes gender equality in the workforce, providing equal opportunities for both men and women to thrive in the fashion indusutry. 3. Leadership Representation: As a business founded and led by Nsongurua Ekong, Erill’s Luxury demonstrates women's leadership and entrepreneurship, contributing to greater gender diversity and representation in business leadership roles.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

7 - tout à fait d'accord

02.06.02 Justification de la contribution de ma startup

Erill's Luxury contributes to clean water and sanitation through environmental consciousness. They train their employees on the importance of maintaining a clean workspace and environment, as well as educate them on proper methods of waste disposal to prevent harm to the environment.

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

4

02.07.02 Justification de la contribution de ma startup

Erill's Luxury indirectly contribute to this goal by offering donations to company and business that does it.

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

1. Job Creation: By establishing and growing its fashion brand, Erill's Luxury creates job opportunities within its own operations, including roles in design, production, marketing, sales, and administration. Additionally, the brand's expansion may create indirect employment opportunities through partnerships with suppliers, manufacturers, and retailers. 2. Skill Development: Erill's Luxury invests in the training and development of its employees, providing opportunities for skill enhancement and career advancement. By developing a skilled workforce, the brand contributes to the overall human capital development within the fashion industry and beyond. 3. Contribution to GDP: As Erill's Luxury grows and expands its operations, it contributes to the overall economic output of the countries and regions where it operates. Through sales revenue, taxes, and other economic activities, the brand adds to the Gross Domestic Product (GDP) and stimulates economic growth.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

1. Technological Innovation:The brand will invest in research and development to explore new materials, manufacturing techniques, and technologies that improve the efficiency, sustainability, and quality of its products. By embracing innovation, Erill's Luxury drives advancements in fashion design, production, and infrastructure. 2. Sustainable Practices: Erill's Luxury may prioritize sustainable and eco-friendly practices throughout its supply chain, from sourcing raw materials to manufacturing processes and distribution. By adopting innovative sustainability solutions, such as renewable energy sources, waste reduction measures, and circular economy principles, the brand contributes to building more sustainable infrastructure within the fashion industry. 3. Digital Transformation: Erill's Luxury may leverage digital technologies to enhance customer experiences, such as through online platforms, virtual try-on tools, and personalized recommendations.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

Erill's Luxury can contribute to reducing inequality through various initiatives and practices: 1. Fair Employment Practices: The brand can ensure fair wages, safe working conditions, and equal opportunities for all employees, regardless of gender, race, ethnicity, or other characteristics. By fostering an inclusive workplace culture, Erill's Luxury can help reduce inequality within its own workforce. 2. Promoting Inclusive Fashion: Erill's Luxury can promote inclusivity and diversity in its fashion designs, marketing campaigns, and brand messaging. By featuring a diverse range of models and representing different body types, genders, and cultural backgrounds, the brand can challenge stereotype and promote acceptance and inclusivity.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

7 - tout à fait d'accord

02.11.02 Justification de la contribution de ma startup

1. Job Creation: By providing employment opportunities for youths and adults aged 20-45, Erill’s Luxury contributes to economic growth and stability within the community. This helps reduce unemployment rates and supports the development of sustainable livelihoods. 2. Environmental Consciousness: Through its focus on environmental consciousness and sustainable production practices, Erill’s Luxury minimizes its environmental impact, thereby promoting a cleaner and healthier urban environment. This can lead to improved air and water quality, as well as overall sustainability within the city. 3. Community Engagement: Erill’s Luxury engages with the local community by providing training and education on fashion design, production, and sustainability. By empowering community membesaars with knowledge and skills, the business fosters a sense of pride and ownership within the community, ultimately contributing to its long-term. 4. Supporting Local Economy: As a local business, Erill’s Luxu

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

2

02.12.02 Justification de la contribution de ma startup

Erill's Luxury doesn't contribute to this goal

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

7 - tout à fait d'accord

02.13.02 Justification de la contribution de ma startup

Erill’s Luxury contributes to climate action through several key initiatives: 1. Sustainable Production Practices: The brand prioritizes sustainable and eco-friendly production methods, such as using renewable energy sources, reducing greenhouse gas emissions, and minimizing water and energy consumption. By adopting these practices, Erill’s Luxury helps mitigate its carbon footprint and reduce its impact on climate change. 2. Carbon Offsetting: The business may invest in carbon offsetting initiatives to compensate for any unavoidable emissions generated throughout its operations. By supporting projects that reduce or capture greenhouse gas emissions, such as reforestation or renewable energy projects, Erill’s Luxury contributes to global efforts to combat climate change. 3. Community Education and Awareness: Erill’s Luxury engages with its community through educational campaigns and awareness-raising initiatives about climate change and the importance of sustainable living.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

7 - tout à fait d'accord

02.14.02 Justification de la contribution de ma startup

Erill’s Luxury's ensures a responsible waste management practices, which ensure that industry waste is not dumped into water bodies, directly contribute to the goal of sustainable cities and communities. By preventing water pollution, the business helps safeguard the health and well-being of local residents and ecosystems, promoting a cleaner and more sustainable environment for all. This commitment to environmental stewardship aligns with broader efforts to build resilient and thriving communities that prioritize the health of both people and the planet.

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

7 - tout à fait d'accord

02.15.02 Justification de la contribution de ma startup

Erill’s Luxury contributes to the "Life on Land" goals primarily through its commitment to environmental sustainability and responsible production practices: 1. Reduced Environmental Footprint: By minimizing its environmental impact through sustainable production methods and technologies, Erill’s Luxury helps preserve terrestrial ecosystems and biodiversity. This includes reducing resource consumption, minimizing waste generation, and adopting eco-friendly materials and processes. 2. Protection of Natural Habitats: By avoiding the dumping of industry waste into land ecosystems, Erill’s Luxury helps protect natural habitats and prevents soil and water contamination. This contributes to the preservation of biodiversity and the health of local ecosystems. 3. Promotion of Sustainable Fashion: Through its focus on quality craftsmanship, durability, and timeless design, Erill’s Luxury encourages consumers to adopt a more sustainable approach to fashion consumption.

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

7 - tout à fait d'accord

02.16.02 Justification de la contribution de ma startup

1. Respect and Inclusivity:The brand promotes a culture of respect and inclusivity, where all employees are valued and treated fairly regardless of their background, gender, or beliefs. By fostering a diverse and inclusive workplace, Erill’s Luxury creates an environment where everyone feels respected and supported. 2. Conflict Resolution: The brand prioritizes open communication and constructive conflict resolution strategies to address any issues or disagreements that may arise among team members. By providing channels for dialogue and mediation, Erill’s Luxury ensures that conflicts are addressed in a fair and timely manner, promoting a peaceful work environment. 3. Zero Tolerance for Discrimination and Harassment: The brand maintains a zero-tolerance policy for discrimination, harassment, and any form of misconduct in the workplace. By enforcing strict policies and procedures, Erill’s Luxury creates a safe and respectful environment where employees can thrive and perform their best

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

Erill’s Luxury contributes to partnerships for the Sustainable Development Goals (SDGs) by collaborating with various stakeholders to achieve shared goals: 1. Supplier Partnerships: Erill’s Luxury collaborates with suppliers who share its commitment to ethical and sustainable practices. By working together with suppliers who adhere to fair labor standards, use environmentally friendly materials, and prioritize social responsibility, the brand fosters partnerships that contribute to multiple SDGs, including those related to decent work and economic growth (SDG 8) and responsible consumption and production (SDG 12). 2. Community Engagement: The brand engages with local communities through outreach programs, education initiatives, and skill-building workshops. By partnering with community organizations, educational institutions, and government agencies, Erill’s Luxury promotes empowerment, economic development, and social inclusion, contributing to SDGs such as quality education( SDGs4)

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

5

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

7 - Tout à fait d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

7 - Tout à fait d'accord

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

4

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

7 - Tout à fait d'accord

06.08 Justification

We seek for new ways to update, improve and expand our products each day.

06.09 Analyse compétitive

My competitors are other fashion brands like Concordia, Vspanles and Cynthia fits. They all offer only custom-made wears and they are only female fashion brand. For my brand Erill's luxury, we offer varieties of products ranging from ready to wear, custom-made wears and cooperate wears for working class individuals and students We are a unisex fashion brand.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, we do this by hosting seminars to educate and encourage women on the importance of having what to do.