Nigeria - Startup under 3 years old

Décrivez votre projet en quelques mots

Natal Cares is a digital healthcare startup that leverages on the power of Mobile Technology, Machine Learning and Low Cost Innovation to combat maternal and infant mortality in Nigeria.

01.01 Décrivez votre startup en détail

Natal Cares is a digital healthcare startup that leverages on the power of Mobile Technology, Machine Learning and Low Cost Innovation to combat maternal and infant mortality in Nigeria. Primarily focusing on providing Medically Certified Live-Saving Healthcare Information in preferred local languages using SMS and VOICE NOTES, Mental and Emotional Healthcare Support, Training for Birth Attendants, Provision of Sterile Birthing Supplies, Medical Monitoring and Emergency Services to at-risk pregnant women, vulnerable children and nursing mothers reaching them in their hometowns and villages and advocating for better access to healthcare at primary healthcare centers especially in Under-served communities to ensure universal healthcare coverage.

01.02 Quel est le problème principal que vous essayez de résoudre ?

According to W.H.O, Nigeria stands as one of the world's most riskiest countries for childbirth, contributing to 19% of global maternal and child deaths. UNICEF reports that Nigeria loses 2,300 children under five and 145 women daily due to pregnancy and delivery complications, making it the LARGEST contributor to global under-five and maternal mortality rates. Our research indicates that a staggering 85% of this mortality is concentrated in underserved rural communities in Nigeria due to three major root causes. Natal Cares aims to address these three major root causes: 4. The healthcare and information gap, leaving Nigerian women susceptible to superstitions and unhealthy childbirth practices. 5. Unhealthy childbirth practices by untrained community healthcare providers in vulnerable communities. 6. Lack of child vaccination, contributing to mortality among children aged 0-5.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

1. Natal Cares provides medically certified health information to pregnant women and nursing mothers in preferred local languages using SMS and VOICE NOTES accessible on all kinds of mobile phones. This helps them to make informed healthcare decisions regarding their health and that of their babies. 2. Natal Cares provides training for frontline health workers and Traditional birth Attendants on latest delivery practices to increase their skillset, knowledge of best practices and build their capacity. 3. Natal Cares provides pregnant women with comprehensive delivery kits as well as training to frontline health workers which help to ensure that pregnant women do not have to risk their lives and that of their new-borns during childbirth. 4. We provide placements for internship, Volunteers and Job opportunities for graduates, undergraduates and young people in the community. 5. Natal Cares supports the achievement of the United Nations Sustainable Development Goals (SDG 3)

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

1. EXPECTANT MOTHERS: Our primary focus is on pregnant women, particularly those in under-served communities, who seek healthcare solutions for comprehensive prenatal care, guidance, and support. 2. NEW MOTHERS: We cater to women who have recently given birth, offering postnatal care services and ongoing support during the critical postpartum period. 3. VULNERABLE CHILDREN (0-5 years old): Our concern extends to vulnerable children aged 0-5, emphasizing early childhood health and development. 4. TRADITIONAL BIRTH ATTENDANTS: We contribute to community health by training traditional birth attendants in the latest delivery practices, enhancing their skillset and knowledge of best practices in maternal care.

01.05 Quand votre entreprise a-t-elle été créée ?

15/11/2022

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Joy Chioma is a Medical Doctor, an SDG Health Advocate, Co-Founder/Head of Operations at NATAL CARES. She is a mobile health enthusiast with great passion in Public health. Joy is a graduate of the Federal University of Technology Akure. Having carried out her National Youth Service (NYSC) in a rural community in Adamawa State Nigeria, she had first-hand experience of what pregnant women and nursing mothers face during and after pregnancy. Since then, she has developed an undying passion to use the power of mobile technology and low-cost innovations in bridging the healthcare gap between rural under-served communities and the Urban Communities of Nigeria. In recognition of her outstanding impacts towards combating maternal and infant mortality in Africa through NATAL CARES, She was awarded the Prestigious 2020 United Nations World Summit Awards (WSA): Young Innovator Award Category: Making her so far the only Female to have ever won the Award in Nigeria:

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.natalcares.com

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Soins de santé (équipements et services de santé)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

1 - pas du tout d'accord

02.01.02 Justification de la contribution de ma startup

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

1 - pas du tout d'accord

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

NATAL CARES significantly contributes to the Good Health and Well-being goal (SDG 3) by addressing critical gaps in maternal and child healthcare, particularly in underserved and rural communities. Through our innovative mobile messaging platform, we provide accessible prenatal, postnatal, and pediatric healthcare messages in local languages using SMS and VOICE NOTES, ensuring that mothers and children receive essential health services regardless of their location. Our comprehensive delivery kits, which include WHO-recommended supplies, promote safe and hygienic childbirth practices. Additionally, we train traditional birth attendants in modern delivery techniques and best practices, enhancing local capacity and ensuring safer deliveries. These efforts collectively reduce maternal and infant mortality rates, improve health outcomes, and empower communities with the knowledge and resources necessary for sustained well-being, aligning directly with the objectives of SDG 3.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

1 - pas du tout d'accord

02.04.02 Justification de la contribution de ma startup

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

1 - pas du tout d'accord

02.05.02 Justification de la contribution de ma startup

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

1 - pas du tout d'accord

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

1 - pas du tout d'accord

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

1 - pas du tout d'accord

02.08.02 Justification de la contribution de ma startup

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

1 - pas du tout d'accord

02.09.02 Justification de la contribution de ma startup

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

1 - pas du tout d'accord

02.10.02 Justification de la contribution de ma startup

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

1 - pas du tout d'accord

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

1 - pas du tout d'accord

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

1 - pas du tout d'accord

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

1 - pas du tout d'accord

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

1 -pas du tout d'accord

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

1 - pas du tout d'accord

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

1 - pas du tout d'accord

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

4

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

3

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

3

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

5

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

6

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

6

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

5

06.08 Justification

At NATAL CARES, we have developed a disruptive prevention and care delivery model and a unique proprietary technology which can help to replicate my model in other countries with key partners involvement. We have also developed a NATAL CARES SAVING SCHEME: an ingenious multifaceted payment model that helps our users who lack access to traditional banking to conveniently pay for our solution and also empower them to start or expand their own small businesses. We provide behavioral change modification using continuous health education and information via our SMS and VOICE Platforms. Therefore, connecting offline and online care for improved maternal and child health. We build strong support systems for mothers using the power of social networking and low cost innovations. This makes it easy for mothers to access services they care about in real time.

06.09 Analyse compétitive

COMPETITORS 1. MOMSPRING 2. MY BELLE WHAT MAKES US STAND OUT Natal Cares provides a Holistic solution that works across the entire care continuum (including education, prevention, detection, treatment, management, follow-up) to help improve maternal and child health and reduce the risk of maternal deaths and other adverse perinatal outcome. We provide behavioral change modification using continuous health education and information via our SMS and VOICE Platforms. Therefore, connecting offline and online care for improved maternal and child health. We build strong support systems for mothers using the power of social networking and low cost innovations. This makes it easy for mothers to access services they care about in real time. At NATAL CARES, Not only have we developed a disruptive prevention and care delivery model, but we have also developed a unique proprietary technology that helps to replicate our model in other countries to help achieve Universal Healthcare Coverage.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, as the CEO/Founder of NATAL CARES, I am actively initiating actions within our community to promote the role of female entrepreneurs. Here are a few examples: Mentorship Programs: We have established mentorship programs that pair experienced female entrepreneurs with aspiring women in the community. This initiative provides guidance, support, and valuable networking opportunities to help them succeed in their entrepreneurial endeavors. Workshops and Training: NATAL CARES organizes regular workshops and training sessions focused on business skills, financial literacy, and digital marketing. These sessions are designed to empower women with the knowledge and skills needed to start and grow their own businesses. Community Networking Events: We host networking events that bring together female entrepreneurs, local business leaders, and community members. These events foster collaboration, share success stories, and create a supportive community for women in business.