Nigeria - Startup under 3 years old

Décrivez votre projet en quelques mots

SundryAgro is an online marketplace that provides busy working class professionals in Nigeria with an easy and convenient platform to shop for fresh food items while offering a personalized online shopping experience.

01.01 Décrivez votre startup en détail

Company Objectives To redefine the shopping experience by providing personalised & high quality grocery shopping options from the comfort of your home that empowers people to live convenient and healthier lives. The Value Proposition: Through our eCommerce platform, people get a personalized online shopping experience for their preferred food items while we provide last mile delivery through our personal shoppers thereby saving our customers time, effort and money of going to the local market physically. Customers with very busy schedules can use our ‘ready to eat’ service by booking a cook on our platform and have their preferred meal delivered to their doorstep thus saving them even more time and effort of cooking the raw food themselves.

01.02 Quel est le problème principal que vous essayez de résoudre ?

In today’s fast paced world, young adults are increasingly having to juggle multiple things in order to stay afloat. From commuting to a demanding 9-5 in a traffic riddled city daily, to managing a side hustle and a small business, in addition to managing personal life and relationships; there’s just too much to keep up with and oftentimes eating healthy takes the backseat. Throw in the economic realities that have impacted cost of transportation and fuel, grocery shopping has increasingly become a very expensive endeavour. Hence, there is a clear need for a technology powered solution that would enable people to cut costs, make healthy meals and save time, all from the comfort of their homes.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

A busy lifestyle in the city, underpinned by rapid urbanization will prompt urban city dwellers to seek easier & more convenient ways to save time & effort on grocery shopping while saving money & reducing stress in the process. We provide a one stop shopping platform where they search for items, add to cart and make payment in local currency. Their order is assigned to a personal shopper who lives within the same geographical location and has been carefully trained and vetted to procure and deliver the food items within the same day to ensure product is delivered fresh.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Our ideal customers are middle/upper class Nigerians, mostly women who work full time and would love to provide a healthy meal for their families but do not have the luxury of time to go grocery shopping. This constitutes a total addressable Market of 40million + people and a serviceable market of 6million + people who spend $2Billion annually on food and farm produce.

01.05 Quand votre entreprise a-t-elle été créée ?

11/10/2021

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Eyitayo Onigbinde is the Co-founder/CEO. He possess over 10 years of experience in Business Management, Business Development and Human Capital Development, having previously built and launched an HR startup which is still active till today. During the course of his career, he has led teams across business development and sales which has further enhanced his leadership skills and currently he leads a team of 5 management team members building one of the fastest growing grocery shopping platforms in Nigeria and by extension, Africa. Christina Ojo is the Co-founder/ Digital Marketing Manager. She is a qualified graphic designer, content creator with SEO skills, and a branding expert. She has over 7 years experience working with startups to build their brand and stimulate interest in their products or services for quality lead generation.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.instagram.com/sundryagro?utm_source=qr&igsh=d2xzdzczNzQxNHA4

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Technologies de l'information (services numériques, équipements et logiciels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

We have provided employment to over 30 youths, mostly women who currently live on less than $5 per day. They function in the capacity of personal shoppers who are responsible for the procurement of goods and delivery to the customer.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

7 - tout à fait d'accord

02.02.02 Justification de la contribution de ma startup

Our eCommerce Solution ensures that people get easy access and quick delivery of food items purchased on our platform. And we are currently serving over 100 active users. We are also supporting Smallholder farmers by creating a platform where they can list their products to a larger market to increase their sales.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

Our solution promotes good health and wellness because we sell fresh and mostly organic food items. Once people can eat fresh, they live healthier and more productive lives.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

1 - pas du tout d'accord

02.04.02 Justification de la contribution de ma startup

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

2

02.05.02 Justification de la contribution de ma startup

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

2

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

2

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

Our business has provided jobs for over 7 management team members and over 30 part-time workers in Nigeria who currently live on less than $5 per day.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

5

02.09.02 Justification de la contribution de ma startup

Through our eCommerce platform, we are innovative in our approach to solving the problem of food accessibility for urban Nigerians.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

2

02.10.02 Justification de la contribution de ma startup

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

2

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

2

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

2

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

2

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

2

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

2

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

2

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

6

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

4

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

3

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

6

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

4

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

6

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

6

06.08 Justification

We're innovating by providing personalized grocery shopping services through our personal shoppers to ensure customers get exactly what they want and how they want it from the market. We are also gradually transitioning to adopt an UBER-like model for groceries which our competitors are not currently doing.

06.09 Analyse compétitive

We have competitors like Pricepally, Supermart.ng and GoLemon. However, we are offering a personalized approach to grocery shopping through our personal shoppers who essentially deliver products fresh and in good quality within a 2-3 hr period after order confirmation.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?