Nigeria - Startup under 3 years old

Décrivez votre projet en quelques mots

Kela fashion is a brand that produce readymade clothes for women and children. Our goal is to expand thus brand to go round the nation and even abroad. We use eco friendly materials to creates outfits that are comfortable and fit our Nigerian weather.

01.01 Décrivez votre startup en détail

I started Kela Fashion single handedly with the help of family and friends. It had quite a rocky start for I started first at home. But gradually I learned and grew and opened a shop and before long people started to know about this brand. I started with creating kids clothing first but then I received orders of mother and child outfits and gradually gradually I started producing clothes for both women and children. At some point I had to recruit 3 seamstresses and 2 tailors to join the brand and we continued and hoping to expand this brand to an even larger population. Now we produce varieties of readymade outfits that are sold and distributed within the nation.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The major problem am trying to tackle now is inadequate funding and man power to enable me procure the necessary materials and recruit qualified personnel with the needed skills to promote and expand this brand to reach our goal of nation wide distribution and even abroad. Also funding will also help me to attend needed additional training/mentorship to manage this brand better. Finally this expansion will require procuring a bigger work place which would also need funds to achieve.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Creating affordable clothes to the public especially women and children It will solve the problem of joblessness for the recruited personnels The brand sources needed materials from within the nation there by creating collaboration with the local businesses as a way of giving back to the country, any materials not available locally are sources abroad when necessary thereby creating collaboration with other nations

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

This brand aims at serving the general public and providing clothes for its occupants especially the women and children within and outside Nigeria

01.05 Quand votre entreprise a-t-elle été créée ?

19/09/2022

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

2

01.08 Parmi les autres propriétaires, combien sont des femmes ?

5

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

The other 2 owners both have working experience of 5 and 7 years after graduating from the tertiary institution respectively and both have been working with me for about a year now. We have been working together and growing the brand together aiming to achieve our goal of nationwide and abroad delivery.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base secondaires (voitures et pièces détachées, biens de consommation durables et habillement, commerce de détail)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

No poverty society should be free of number 1. hunger and the next should be that the society should be adequately clothed and my brand aims at achieving and solving the number 2. Which is providing adequate clothing for the society especially women and children thereby promoting the general well-being of the society

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

5

02.02.02 Justification de la contribution de ma startup

Even though ny brand don't just provide food. I believe that the society should at least be clothed properly while satisfying their hunger instead of feeding them while naked

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

I believe that a man that is well fed and not well clothed does not make a balanced man for a man needs to be well clothed (protected from the harsh weather) and properly fed to make a sound man. And my brand aims at doing justice to the getting the man properly clothed to ensure the general well being of the society

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

6

02.04.02 Justification de la contribution de ma startup

My brand could actually serve as a platform for skill acquisition/training for young youths. This is also a form of education for the young youths. It will be a good platform for skill acquisition to enable the young youths gain and learn skills

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

This brand can recruit all capable personnel irrespective of the genderand will also train young youths that are interested in acquiring the skills irrespective of gender.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

3

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

4

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

My brand enables the creation of decent work for our recruited personnel thereby ensuring their economic growth and also for those aiming to acquire and learn the needed skills

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

This brand aims at establishing a cloth making factory therefore advancing the industry innovation and infrastructure

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

My brand aims and advocates for equality across all gender, tribes and country. We promote reduced inequalities by not restricting anyone who is qualified and has an signified interest to join or participate in the the growth of our brand by way of working for the brand, collaborating with the brand or doing apprenticeship with the brand irrespective of gender, tribe or nationality.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

5

02.11.02 Justification de la contribution de ma startup

The establishment of Kela fashion in any community or city will automatically be an asset to the community or city by bringing development and also increasing the internal generated revenue of the community or city.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

This brand sources the raw materials used in its production within the nation and abroad when necessary thereby ensuring responsible consumption of our local products/goods and also then utilises the products in secondary production ensuring a balance cycle between consumption and production.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

6

02.13.02 Justification de la contribution de ma startup

This brand deals with production of readymade dresses/clothes/outfits and these outfits vary in styles, textures and materials which are all used in production. In every section/season of the year the climate changes play a crucial role in determining the type of materials used in during sewing with the intent to provide outfits that suits the weather while having the clients best interest and satisfaction at heart

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

3

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

4

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

6

02.16.02 Justification de la contribution de ma startup

This brand not only aims at giving reasonable work to members of society but also promotes and provides a peaceful working environment while ensuring a good accountability in the working system. It also aims at building/promoting an effective and accountable institution.

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

5

02.17.02 Justification de la contribution de ma startup

My brand is open to partner with institutions globally that will bring about an advancement of Kela fashion to bring about a sustainable development

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

3

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

6

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

5

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

6

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

5

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

5

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

6

06.08 Justification

Before starting up this venture, I carried out a market research and discovered that majority of the ready made clothes sold in our local markets are imported from outside and that prompted the idea of creating a local brand that will be able to produce ready made clothes that are made from locally sources materials thus the establishment of this brand. Though there are some ready made clothes that are made locally in the market but we discovered that the people still prefer going for the imported clothes instead of the locally made ones, so upon investigation I discovered that most of the clothes made locally are of poor quality and some of them lacked the sewing techniques needed which makes the imported outfits appear smooth and neat along the stitches which invariably affects the overall outlook of the outfits made locally. Our brand aims at recognising and improving those loopholes to achieve a breakthrough in the market.

06.09 Analyse compétitive

My main potential competitors are few local brands that produce readymade outfits but our products are better because we aim to cover the neglected loopholes we have dictated such as the technical knowhow which they lacked by producing clothes with the best quality with smoother and neater stitches which is the main reason why people prefer imported outfits to the local made outfits

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

I had organised a workshop twice for young women in my community where I taught them the act of sewing to enable them have a good handwork that can help them establish a business I also assisted in organising a workshop where different entrepreneurs gathered to teach young youths especially females some skills to aid them establish themselves as young entrepreneur; such skills include soap making, detergents, bleach etc