Nigeria - Startup under 3 years old

Décrivez votre projet en quelques mots

Helenz Footwear is a footwear manufacturing company located in the city of port harcourt state Nigeria, we specialize on the making of African beaded leather footwear commonly known as massai footwear.

01.01 Décrivez votre startup en détail

Helenz Footwear, was established in the year 2020, Located in the city of Port-Harcourt Rivers State, Nigeria. We are the pioneer of made in Nigeria beaded leather footwear. Beaded leather footwear are sustainable timeless footwear, that can stand as a testament of craftsmanship in an era of globalization in fashion Industry. The market value of beaded leather footwear reflects not only on the craftsmanship and cultural significance, but also growing for unique and fashion statement. As users increasingly seek unique and meaningful product, the demand for beaded footwear continue to raise.

01.02 Quel est le problème principal que vous essayez de résoudre ?

< Helenz footwear solving the problems of unemployment, by employing youth and teenage girls that are not opportune to go to school or acquire any skills. through indulging them in free training in our craft and employing them to work for us after the training. < Our business is promoting made in Nigeria brands and also promoting the African heritage. < Helenz footwear is also increasing the level of export in Nigeria and other countries.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Beaded leather footwear combines aesthetic beauty with practical benefits, offering comfort, durability, versatility, and also added value of supporting artisans and ethical production practices. Whether for fashion, function, or both, beaded footwear stands out as a unique and valuable choice in the world of footwear.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Individual customers. Footwear Retailers across major markets and malls in Nigeria and other countries around the world. Corporate organizations who need souvenirs and interiors that shows the beauty of the African Heritage. Event planners who need props for their celebration.

01.05 Quand votre entreprise a-t-elle été créée ?

12/11/2021

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

2

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Helen Nwiba is a graduate of federal poly nekede owerri department of microbiology, and also the founder and the creative director of Helenz footwear. Helenz Footwear is a Footwear production company that is located in the city of Port Harcourt Rivers state Nigeria, EST 2019. Helen is a strong and passionate entrepreneur, that couldn't secure a white collar job after the university, she came to discovered about a particular footwear called massai footwear, after so much enquirer, Helen discovered that the originator of beaded leather footwear are base in Kenya, that was how the journey of Helenz footwear becoming the pioneer of made in Nigeria beaded footwear started. Helenz footwear has been exported to 36 countries, Helenz has offer free training and employment to a lot of Nigerian youth. Helenz vision is to becoming the leading world class brand in beaded footwear manufacturing industry and also build a big factory that can create employment in Nigeria and Africa.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.instagram.com/helenz_footwear https://www.facebook.com/helenzfootwear https://www.linkedin.com/in/helenz-footwear https://www.tiktok.com/@helenz_footwear

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Autre : footwear manufacturing.

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

We strongly agree that our startup contribute to NO POVERTY GOAL, < Employment:The footwear industry provides millions of jobs worldwide, from manufacturing and supply chain positions to retail and sales. These jobs are crucial in providing steady incomes for families and communities, round the world. Empowerment: Our business also encourages empowerment through our drop shipping channel, thereby assisting those individual that doesn't have money to start up their own business to market for us at zero cost and make profit from whatever sales they make.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

7 - tout à fait d'accord

02.02.02 Justification de la contribution de ma startup

< Our business is working towards build a big factory that can create a massive employment thereby reducing the rate of unemployment. < Charitable Sales: Special product lines or collaborations where proceeds go towards hunger relief. < Our business also encourages empowerment through our drop shipping channel, thereby assisting those individual that doesn't have money to start up their own business to market for us at zero cost and make profit from whatever sales they make.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

4

02.03.02 Justification de la contribution de ma startup

Our startup support good health and well being in the following area: < Making a quality footwear provides essential support for the arches, heels, and ankles, reducing the risk of foot-related problems. < Awareness Campaigns: our often run campaigns to educate the public about the importance of proper footwear in maintaining foot health and overall well-being. < Corporate Social Responsibility:Donations of footwear to underprivileged communities can improve health outcomes by preventing foot-related diseases and conditions. < Comfort for Daily Use: Everyday footwear designed for comfort can help people stay active longer, promoting a healthier lifestyle.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

4

02.04.02 Justification de la contribution de ma startup

< Collaborative Programs: We Partner with schools, colleges, and universities to develop programs that enhance educational outcomes, such as vocational training, and entrepreneurship workshops in footwear making and bead work. < Problem-Solving Projects: Engage students in problem-solving projects and competitions related to the footwear industry, fostering critical thinking and creativity. < Practical Experience: We introduce internship and apprenticeship programs that provide students with hands-on experience in various aspects of the footwear industry, from design and manufacturing to marketing and retail. < Problem-Solving Projects: We engage students in problem-solving projects and competitions related to the footwear industry, fostering critical thinking and creativity.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

< Equal Employment Opportunities: We employ women from underrepresented groups, to ensure a diverse and inclusive workforce. < Equal Pay for Equal Work: We ensure that women are paid the same as men for performing the same job roles, eliminating gender-based pay disparities. < Anti-Discrimination Policies: We enforce strict policies against gender discrimination and harassment in the workplace, creating a safe and respectful environment for all employees. < Skill-Building Opportunities: We offer continuous training and development programs that help women acquire the skills needed for career progression. < Product Lines for Women: We design and produce footwear lines that cater specifically to women’s needs and preferences, involving women in the design process.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

3

02.06.02 Justification de la contribution de ma startup

< Footwear manufacturers can adopt water-efficient technologies and processes to minimize water usage during production. This includes recycling and reusing water within the manufacturing < Sustainable Materials: Using materials that require less water to produce, such as organic cotton or recycled materials, can reduce the overall water footprint of footwear.

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

6

02.07.02 Justification de la contribution de ma startup

The footwear industry can support the goal of Affordable and Clean Energy, one of the United Nations' Sustainable Development Goals (SDG 7), in many ways: < Implementation of Energy-Efficient Technologies: By investing in energy-efficient machinery and technologies, footwear manufacturers can reduce their energy consumption. < Solar and Wind Energy: Footwear factories can install solar panels or wind turbines to generate their own clean energy, reducing reliance on fossil fuels. < Recycled and Eco-Friendly Materials: Using materials that require less energy to produce, such as recycled plastics, organic cotton, or natural rubber, can contribute to overall energy savings in the industry. < Carbon Offsetting Programs: Footwear companies can invest in renewable energy projects and other carbon offset initiatives to neutralize their carbon emissions. < Eco-Friendly Product Lines: Developing and marketing footwear lines that highlight their energy-efficient and sustainable attributes.

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

We contribute to decent work and economic growth in following area: < Fair Wages: Ensuring that all employees, including those in supply chains, are paid fair and livable wages. < Safe Working Conditions: Providing safe, healthy, and supportive working environments for all employees. < Training Programs: Offering free training and development programs in our craft. < Local Sourcing: Sourcing materials locally to support local economies and reduce transportation emissions. < Ethical Sourcing: Ensuring that materials and products are sourced from suppliers who follow fair labor practices. < Sustainable Growth: Focusing on sustainable business models that promote long-term economic growth rather than short-term gains. < Ethical Consumerism: Educating consumers about the importance of buying ethically produced footwear, thus driving demand for products that support decent work practices

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

6

02.09.02 Justification de la contribution de ma startup

< Global Supply Chains: Establishing resilient and transparent global supply chains can ensure the efficient movement of < Developing advanced e-commerce platforms and digital tools for personalized shopping experiences can enhance customer engagement and streamline supply chains.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

6

02.10.02 Justification de la contribution de ma startup

< Designing and producing affordable footwear options to ensure that people from low-income backgrounds can access quality shoes. This is especially important in regions where lack of proper footwear can affect health and mobility. < Maintaining transparency in business practices and regularly reporting on efforts and progress towards reducing inequalities

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

5

02.11.02 Justification de la contribution de ma startup

The footwear industry can significantly contribute to industry innovation and infrastructure through various initiatives that promote technological advancements, sustainable practices, and the development of robust industrial ecosystems.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

5

02.12.02 Justification de la contribution de ma startup

The footwear industry can contribute significantly to Sustainable Development Goal 12: Responsible Consumption and Production through various initiatives that promote sustainability, reduce waste, and encourage responsible practices throughout the product lifecycle.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

5

02.13.02 Justification de la contribution de ma startup

The footwear industry can contribute significantly to Climate Action Goal, by implementing strategies that reduce greenhouse gas emissions, enhance resource efficiency, and promote sustainable practices throughout the product lifecycle.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

5

02.14.02 Justification de la contribution de ma startup

The footwear industry can contribute to Life Below Water Goal : by implementing practices that reduce marine pollution, promote sustainable use of marine resources, and support conservation efforts. Here are several ways the industry can make a positive impact: Reducing Marine Pollution < Minimizing Plastic Use: Reducing the use of single-use plastics in packaging and manufacturing can help prevent plastic pollution in oceans. Switching to biodegradable or recyclable packaging materials is a crucial step. < Recycled Materials: Using recycled ocean plastics and other sustainable materials in footwear can help reduce the amount of plastic waste in the oceans. For instance, companies can source materials from ocean clean-up initiatives.

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

5

02.15.02 Justification de la contribution de ma startup

The footwear industry can support Life on Land by promoting sustainable practices, reducing waste, and supporting conservation efforts. Eco-friendly Materials: Use materials that are sustainably sourced, like organic cotton and plant-based leathers. Certified Suppliers: Work with suppliers who adhere to sustainable land use and deforestation-free practices. 2. Reducing Environmental Impact Minimizing Waste: Implement waste reduction strategies in manufacturing, like recycling scraps. Non-toxic Chemicals: Use non-toxic dyes and adhesives to prevent soil contamination.

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

5

02.16.02 Justification de la contribution de ma startup

The footwear industry can contribute to Peace, Justice, and Strong Institutions by promoting ethical practices, ensuring transparency, and supporting social justice initiatives.

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

6

02.17.02 Justification de la contribution de ma startup

Footwear industry contribute to justification for my startup by Collaboration with NGOs and Non-profits: Partner with non-governmental organizations and non-profits to address social and environmental challenges. These partnerships can include joint initiatives on fair labor practices, environmental conservation, and community development.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

7 = Tout à fait d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

7 - Tout à fait d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

5

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

7 - Tout à fait d'accord

06.08 Justification

The continuous drive for innovation in the footwear industry not only enhances product quality and consumer satisfaction but also addresses critical issues such as sustainability and ethical production, paving the way for a more responsible and forward-thinking industry.

06.09 Analyse compétitive

Our main competitors are beaded footwear manufacturer in Kenya and Tanzania. Currently we are the pioneer of made in Nigeria beaded footwear, so we don't have much competitors in Nigeria. Beaded footwear manufacturers distinguish themselves through their dedication to craftsmanship, cultural heritage, and ethical production, offering consumers a product that is not only stylish and unique but also meaningful and impactful.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, We organize workshops and training sessions on various aspects of entrepreneurship, such as business planning, financial management, marketing. We create peer support groups where female entrepreneurs can share their experiences, challenges, and solutions.