Nigeria - Startup under 3 years old

Décrivez votre projet en quelques mots

We created an agency that can facilitate SMEs in the SUB-SAHARAN to create, own and manage their own digital assets, thereby establishing and competing for a share of ecommerce capital while not breaking off their wallet

01.01 Décrivez votre startup en détail

Option Naija Digitals is a digital assets partner that targets SMEs with website design, programmatic ads, software and app development for their products and services. We are motivated by the research of how large the ecommerce economy is and yet SMEs can largely not afford owning their own digital assets because of how expensive having one can be. Also it's our aspirations to help over 1000 SMEs in the SUB-SAHARAN to break off from renting digital assets entirely as that from our research has proven to businesses to be too costly, many has lost their CRM, customer datas, and even in some cases finances because they found their assets off, outdated, logged out, liquidated or whatever. So we've been able to come up with a mode in the last year that do not just solve marketing needs but also create assets such as website, apps and convert existing services to softwares for businesses while also maintaining international competitiveness by leveraging our numerous partnerships.

01.02 Quel est le problème principal que vous essayez de résoudre ?

We are trying to eliminate the fear of businesses using rented media and digital assets to owning their own assets where they're able to create, manage and own their own digital assets

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Businesses get to own their own assets at affordable prices Manage and control how and what they want to expose their businesses datas to Compete with big and established businesses for a share of digital economy with a reliable, dependable and self-owned, self-runned digital assets such as websites and apps and softwares whilst been able to take payments in foreign currencies too.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Our existing solutions is targeted at SMEs - every businesses that wants to have - own, create and manage their own digital assets such as websites and apps Our new solutions is targeted at Medium sized businesses that could afford building softwares for their existing businesses and using our omnichannel programmatic ads

01.05 Quand votre entreprise a-t-elle été créée ?

11/05/2022

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

He's an experienced sales person and manager.. My direct elder brother, he was added to make up the number. His skills includes sales, planning, health and safety and project management.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.linkedin.com/company/optionnaija

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Technologies de l'information (services numériques, équipements et logiciels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

At the moment we are a team of 4 directly and we have almost 12 indirect teams working with us remotely. Our intention as a company is with the launch of our new partnership deals begin rural digital evangelism and empowerment for the girls child and women

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

3

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

Yes, we do not have the intention of jeopardizing people's health or well being as we focus on mental well being and awareness at work

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

7 - tout à fait d'accord

02.04.02 Justification de la contribution de ma startup

This is the core of what we intend to achieve with our CSRs and free digital outreaches partnering with organization such as fate foundation to increase digital girl child awareness and empowerment for tech use and responsible tech use campaigns in collaboration with Responsible AI

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

6

02.05.02 Justification de la contribution de ma startup

Our focus is basically to empower and enable the local and remotest SUB-SAHARAN children with particular emphasis on the girl girl. We have a clause to look at 60-40 in particular respect to recruitment favouring young ladies as they'll help us connect more with our campaigns for the out of school girl child

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

3

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

4

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

As a for profit organization, our direct interaction with both our clients base and staff has a direct contribution to our host region GDP growth In the last year, we've paid out over 3.8 million naira as salary and have generated with our clients over 20 Million naira through the use of their own digital assets

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

Our solutions are innovation and technological based in nature since we operate, create and explore the new breaking technological breakthroughs.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

Yes, 100%.. We have at the forefront of what we're trying to do to increase towards a female dominated workforce as we have about 3 of them in our organizations which accounts for over 50% of full staff already

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

4

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

4

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

4

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

3

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

3

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

5

02.16.02 Justification de la contribution de ma startup

We abide by every constitutions and law of

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

5

02.17.02 Justification de la contribution de ma startup

All our new product partners are multinationals and they are fully complaint with the UN goals

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

7 = Tout à fait d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

4

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

5

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

5

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

6

06.08 Justification

Yes, our solution is a an Inproved tech solution and an upgrade on existing solutions. For instance on the immediate, we provide website design project, social media management and marketing using lifetime tools for our projects, that's entirely not new but what new is that by employing the use of lifetime tools, we're able to considerably compete to helping SMEs on our own terms while delivering better results and value for a limited amount. Our new products includes the programmatic ads which businesses haven't necessarily heard of or explore in Africa and thi sis something we're trying to see how we can really help businesses to take advantage of programmatic ads and beat competition easily by buying the space and algorithm to their favor.

06.09 Analyse compétitive

Our potential competitors includes traditional digital marketing agencies but our own strength is our USP which helps to create the entire digital assets, helps existing businesses to digitize their entire traditional business process and help them to sell using programmatic ads using all digital platforms for just one solution

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes... I currently have two groups where I share opportunities to learning buy them free courses and share my wins, lessons and failures in my own entrepreneurial journey, albeit it's not just for females but for male and females alike.