Nigeria - Startup under 3 years old

Décrivez votre projet en quelques mots

Ousìa is a sustainable fashion brand. We are citizens of the Earth, hence our commitment to protect it. Ousìa makes pretty fashion items in responsible batches using eco-friendly materials.

01.01 Décrivez votre startup en détail

Ousìa is a sustainable fashion brand. We are citizens of the Earth, hence our commitment to protect it. Ousìa makes pretty fashion items in responsible batches using eco-friendly materials. Ousìa is committed to making a significant impact on Sustainable Development Goals (SDGs) 1, 8, and 12, which focus on no poverty (SDG 1), decent work and economic growth (SDG 8), and responsible consumption and production (SDG 12). Ousìa takes an eco-conscious approach to upcycling by repurposing leftover fabrics and second-hand clothing to craft new items and fashion accessories. In addition to creating eco-friendly garments, Ousia seeks to raise a generation of eco-conscious youths; consequently we organize upcycling workshops for young people in our community. Ousia is also raising awareness on social media with consistent educational posts that seek to explain the concepts of sustainability, sustainable fashion, and climate action to Nigerians.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The fast fashion industry hurts the planet and takes advantage of fashion workers. I aim to tackle environmental degradation and economic inequality within the fashion industry. My interest lies in alleviating poverty and sustainability; promoting decent work and advocating for responsible production & consumption is how I intend to get it done. In addition to producing eco-friendly clothes, I aspire to establish a network of artisans (cotton farmers, weavers, and dye artists) who produce sustainable textiles infused with indigenous designs. By infusing traditional craftsmanship with sustainable production methods, I aim to create economic empowerment for these workers. I plan to partner with the Ethical Fashion Initiative, and this partnership will facilitate access to a broader market, allowing these sustainable textiles to reach global clients who value responsible sourcing. More importantly, I will empower the women who work with us and I aspire to empower 1 million women by 2050.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Durable and High-Quality Products: We use high-quality, eco-friendly materials and traditional craftsmanship techniques to create garments that are built to last. This translates to durable clothing for our customers and reduces the environmental impact often associated with fast fashion trends. Social Impact Through Economic Empowerment: Our business model fosters positive social change. We empower artisans by offering fair wages and supporting the continuation of their crafts. This contributes directly to UN Sustainable Development Goals (SDGs) 1 (No Poverty) and 8 (Decent Work and Economic Growth). Environmental Impact: Ousìa directly addresses the environmental concerns of the fashion industry. We use eco-friendly materials and responsible production methods that reduce waste and pollution. This aligns with growing consumer demand for sustainability and positions us as a leader in eco-conscious fashion.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Nigerians: We aim to serve eco-conscious Nigerians yearning for a more sustainable relationship with fashion. Through Ousìa, Nigerians will gain access to sustainable fashion options. Global Businesses: Ousìa will establish a network of skilled Nigerian artisans producing beautiful, sustainable textiles infused with indigenous designs. We will then partner with global businesses that value responsible sourcing. Artisans: Ousìa aims to empower Nigerian artisans, particularly women, by offering fair wages and providing a platform to showcase their work on a global scale to improve their livelihoods. The Environment: Our commitment to eco-friendly materials and responsible production reduces our environmental footprint. Additionally, by promoting sustainable practices within the global fashion industry, we contribute to a healthier planet.

01.05 Quand votre entreprise a-t-elle été créée ?

08/09/2023

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Ousìa's co-founder, Faith Adeleke, brings a unique perspective to the company. Though a lawyer by profession, Faith has a deep passion for sustainable fashion and its role in achieving the Sustainable Development Goals (SDGs). This passion is not just a personal interest; it fuels her creative contributions and strategic vision at Ousìa. Faith recognises the fashion industry's significant environmental and social impact. Her legal background allows her to navigate the complexities of fair labour practices, which ensure that Ousìa operates with the highest standards. However, Faith's true strength lies in her ability to translate her passion for the SDGs into creative solutions.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://instagram.com/obnf_clothings?igshid=OGQ5ZDc2ODk2ZA==

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base secondaires (voitures et pièces détachées, biens de consommation durables et habillement, commerce de détail)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

Ousìa tackles poverty by providing artisans with fair wages for their work. This increases their income and improves their overall standard of living. By ensuring fair compensation, Ousìa helps lift these artisans and their families out of poverty

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

4

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

4

02.03.02 Justification de la contribution de ma startup

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

4

02.04.02 Justification de la contribution de ma startup

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

4

02.05.02 Justification de la contribution de ma startup

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

4

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

6

02.07.02 Justification de la contribution de ma startup

Ousìa will manufacture organic cotton that requires less intensive processing and potentially uses renewable energy sources during production. This could indirectly contribute to SDG 7 by supporting a shift towards cleaner energy use within the textile industry. In addition, Ousìa will explore partnerships with organisations promoting renewable energy solutions in Nigeria. This collaboration could involve supporting workshops or initiatives that educate about the benefits of clean energy. Please note that Ousìa's core focus on sustainable materials and responsible production aligns with SDG 7, even if there's no direct impact for now.

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

Ousìa prioritizes fair wages and decent working conditions for all artisans it works with. Ousìa can play a role in providing skill development and training opportunities for artisans. By establishing a network of artisans and partnering with global businesses, Ousìa will create new job opportunities in the fashion sector. This will not only benefit the artisans directly employed but also contribute to the overall economic growth of the communities they represent.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

4

02.09.02 Justification de la contribution de ma startup

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

4

02.10.02 Justification de la contribution de ma startup

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

4

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

Ousìa uses eco-friendly materials that reduce environmental impact compared to traditional textiles. This directly reduces resource consumption and pollution associated with fast fashion production. We also focus on creating high-quality, durable garments that are built to last. This combats the "fast fashion" trend of disposable clothing and reduces textile waste often associated with overconsumption.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

5

02.13.02 Justification de la contribution de ma startup

By using materials like linen, Ousia reduces the environmental impact of production. These materials typically require less water, pesticides, and energy to cultivate and process compared to conventional options. This translates to lower greenhouse gas emissions associated with traditional cotton production. While Ousia's core focus doesn't directly involve carbon capture or offsetting existing emissions, our commitment to eco-friendly practices and promoting conscious consumption creates a ripple effect.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

4

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

4

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

4

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

4

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

1 = Pas du tout d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

2

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

2

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

4

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

6

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

2

06.08 Justification

There is a growing consciousness about sustainable fashion among Nigerians and Ousia rises to meet the demand for sustainable fashion.

06.09 Analyse compétitive

ThisIsUs While we acknowledge ThisIsUs as a competitor in Nigeria's sustainable fashion scene, Ousìa sets itself apart with two crucial elements: zero-waste practices and community empowerment through upcycling workshops. We believe in closing the loop on fashion. Leftover fabric from production isn't discarded; it becomes the raw material for new fashion items such as scrunchies, headbands, handbags, etc. We organise regular upcycling workshops where we equip community members with valuable upcycling techniques to encourage creativity and promote self-sufficiency.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes. I have partnered with other female-led businesses on projects.