Nigeria - Startup under 3 years old

Décrivez votre projet en quelques mots

Ihairyou Hairitage enhances women's wellness and health with premium hair wigs and extensions. We empower women, support inclusivity, and promote self-confidence with sustainable, scalp-sensitive products, especially for those with health challenges.

01.01 Décrivez votre startup en détail

Ihairyou Hairitage is an innovative business dedicated to the wholesale and retail of human hair wigs and extensions. The business is structured as a sole proprietorship, operating under founder Francis, Franca Bassey. We are located at 42b Ambo Street, Calabar, Nigeria, we launched our operations in June 2023. Ihairyou Hairitage is in business to boost women's confidence and self-esteem by helping them look their best. We are committed to sourcing ethically made wigs that are comfortable for women undergoing chemotherapy, women with alopecia, and those experiencing hair loss due to hormonal changes from pregnancy and childbirth. We offer these high-quality products at affordable prices. Other hair wig and extension businesses do not understand the pains of this woman like we do. Our goal is to enhance women's beauty and confidence, ensuring they feel good about themselves. We aim to serve 500 women by the end of this year and expand to reach 3,000 women in the next five years.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Ihairyou Hairitage supports women's wellness and beauty by addressing several key problems related to health and well-being. Our primary focus is to support women undergoing health challenges, particularly those affected by medical conditions such as cancer that result in hair loss. We provide high-quality wigs and extensions that are gentle on the scalp, enhancing comfort and confidence during difficult times. Additionally, we promote mental well-being by offering products that help women maintain their sense of identity and self-esteem. Through educational workshops and hair care tips, we empower women to take better care of their hair and overall health. By ensuring our products are ethically sourced and free from harmful chemicals, we contribute to healthier lifestyles and environmental sustainability. Ultimately, we aim to create a supportive community where women can find both physical and emotional solace, thus enhancing their overall well-being and quality of life.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Ihairyou Hairitage offers numerous benefits and advantages through our premium hair extensions and wigs. First, our products enhance confidence and self-esteem, allowing women to express their identity and beauty effortlessly. We provide high-quality, scalp-sensitive wigs ideal for women facing health issues that lead to hair loss, ensuring comfort and a natural look. Our range includes frontals, bundles, wigs, and closures, catering to diverse styles and preferences. With a focus on inclusivity, we celebrate diverse beauty standards and promote self-expression. We empower women economically by providing job opportunities and training programmes, fostering financial independence. Additionally, our quick delivery, flawless service, and affordable prices make our products accessible and convenient. By offering comprehensive hair care tips, we educate and support our customers in maintaining their hair’s health and beauty, contributing to their overall well-being.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Targeting a particular niche within the expanding hair wig and extension industry, Ihairyou Hairitage is estimated to be worth USD 7.1 billion in 2023 and is projected to rise at a compound annual growth rate (CAGR) of more than 4.6% from 2024 to 2032, according to Global Market Insight. In Nigeria, we intend to focus on 3% of females between the ages of 24-45 who earn N150,000 or more per month, reside in urban and suburban regions, and are experiencing hair loss as a result of health conditions. We cater to both individual customers (B2C) and companies (B2B), such as hairdressers and health care providers. Our goods are intended for consumers who value comfort, natural beauty, and long-lasting performance. Our goal is to leverage established influencers whose followers and fans fall within our target demographic, both online and offline. 

01.05 Quand votre entreprise a-t-elle été créée ?

20/06/2023

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

0

01.08 Parmi les autres propriétaires, combien sont des femmes ?

0

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

As a sole proprietor of Ihairyou Hairitage, Francis, Franca Bassey holds multiple roles. As the visionary, setting strategic goals for the business aligned with empowering women, promoting diversity, and fostering sustainability. Our responsibilities include business development, overseeing operations, and ensuring financial health. We also drive marketing initiatives, customer engagement, and partnerships. With our African upbringing and deep understanding of the hair industry, we bring cultural insights, innovative ideas, and a customer-centric approach. Our leadership inspires the team, aligns with SDG3, and propels the business toward its mission.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.instagram.com/ihairyouhairitage?igsh=MTJpdWd1aHhjbjkxbQ%3D%3D&utm_source=qr

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base secondaires (voitures et pièces détachées, biens de consommation durables et habillement, commerce de détail)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

4

02.01.02 Justification de la contribution de ma startup

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

1 - pas du tout d'accord

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

Ihairyou Hairitage aligns with Sustainable Development Goal (SDG) 3: Good Health and Well-being. We address the needs of women experiencing hair loss due to health issues by providing high-quality, scalp-sensitive wigs and extensions that enhance comfort and confidence. Our products support physical health by being free from harmful chemicals, ensuring safe and gentle usage. We also promote mental well-being by helping women maintain their sense of identity and self-esteem during challenging times. Our educational initiatives include hair care workshops and resources that empower women to take better care of their hair and overall health. By fostering a supportive community, we contribute to emotional and psychological health, providing solace and encouragement. Additionally, our ethically sourced extensions promote environmental health in the community. Through these efforts, we play a vital role in enhancing the overall quality of life for women facing health-related hair loss.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

4

02.04.02 Justification de la contribution de ma startup

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

4

02.05.02 Justification de la contribution de ma startup

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

1 - pas du tout d'accord

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

1 - pas du tout d'accord

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

4

02.08.02 Justification de la contribution de ma startup

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

1 - pas du tout d'accord

02.09.02 Justification de la contribution de ma startup

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

3

02.10.02 Justification de la contribution de ma startup

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

2

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

2

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

1 - pas du tout d'accord

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

1 - pas du tout d'accord

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

1 -pas du tout d'accord

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

2

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

4

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

6

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

3

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

3

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

4

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

4

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

4

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

5

06.08 Justification

Many customers already use products and services similar to what we envision creating at Ihairyou Hairitage. This existing market demonstrates a strong demand and validates our business model. By differentiating ourselves through unique features, exceptional quality, and superior customer service, we aim to attract these customers and carve out a distinct niche in the competitive landscape. Our product/service at Ihairyou Hairitage is a modernized version of a traditional offering, revitalizing the classic hair wig and extension industry with innovative designs, superior quality, and enhanced user experiences. By integrating cutting-edge technology, sustainable practices, and customer feedback, we provide a refreshed take on established products, addressing contemporary needs while honoring the timeless appeal. This approach ensures we stay relevant and competitive in a rapidly evolving market.

06.09 Analyse compétitive

Our primary competitors— Nita_hairline_plug, Arahair_collection, and Perrys_hairline—exhibit notable gaps in customer interaction and service efficiency. They often fail to engage meaningfully with clients, resulting in delayed responses and a lack of understanding of client pain points. This impersonal approach contrasts sharply with Ihairyou Hairitage’s commitment to exceptional customer service. We prioritise swift, personalised communication, ensuring that our clients feel heard and valued. Furthermore, our competitors primarily target individuals with fashion needs, limiting their market scope. Ihairyou Hairitage, on the other hand, serves a broader audience by catering not only to fashion-conscious individuals but also to those with health conditions requiring hair wigs and extensions. Combining fashion with compassion distinguishes us from our competitors, enabling us to build deeper connections and foster greater loyalty among our clients.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, at Ihairyou Hairitage, we actively promote the role of female entrepreneurs within our community. We organize workshops and mentorship programs aimed at empowering women with the skills and knowledge needed to start and manage their own hair wig and extension businesses. We collaborate with local organizations to provide resources and support networks for aspiring female entrepreneurs. Additionally, we highlight success stories of women in business through our platforms to inspire and motivate others. By creating a supportive environment and offering practical tools, we strive to foster a culture of female entrepreneurship and contribute to economic growth and gender equality in our community. Our commitment extends to advocating for policies that benefit women entrepreneurs and ensuring our practices reflect inclusivity and empowerment.