Nigeria - Startup under 3 years old

Décrivez votre projet en quelques mots

Nurture Mum is an innovative health tech platform designed to support mothers and provide comprehensive baby services. Some product features include providing pregnancy/ postnatal support kits, vaccination tracker, 24/7 Virtual consultation, nannies etc

01.01 Décrivez votre startup en détail

According to the UN, every year, around 385,000 babies are born each day around the world. This estimation brings us to 140 million babies a year. This number will remain relatively stable in the next 50 years from 2020 to 2070. Statista states that 33% (46.4 million) of these births happen in Africa. What tends to happen when these babies are born is that friends, family, and the communities tend to focus most if not all of their attention on the babies, neglecting the mothers who went through serious pains and body changes and often risking their lives to have them. Enter Nurture Mum, an application that aims to cater to the maternal health and wellbeing of mothers and by extension, the wellbeing of their children. Maternal health refers to the health of women during pregnancy, childbirth and the postnatal period. By providing 24/7 access to medical professionals and a range of other AI supported features, we aim to make the pregnancy cycle a more seamless one for mothers

01.02 Quel est le problème principal que vous essayez de résoudre ?

Nursing mothers and pregnant women experience various difficulties including postpartum health concerns such as insomnia, postpartum Psychosis, postpartum depression which affects one in every seven mothers. This has led to thoughts of self harm, harm to the baby and even suicide, amongst several other health issues. Most times, these issues are solvable through having adequate information, knowing where to go and who to speak to or as is more prevalent in low and middle income countries, having the financial resources to access the required services and products. The lack of access to reliable information is also a major perinatal problem. Limited support services for mother and infant care is a burden highest at low and middle income countries. Most government owned hospitals have often come under fire for being ill equipped, lacking amenities and professionals to cater to patients' needs and private clinics cost more and is a privilege in most communities

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Pregnancy and postnatal support kits: these include lactation support such as breast pumps, compression socks to help swollen feets, back braces to support the weight of the belly, pregnancy journals and nanny cameras Immunisation/ vaccination tracker: Mothers can upload their children’s vaccination dates to the tracker. This way, it prompts them continously days before the vaccination is due to be taken. They can also upload all records of their children’s immunisation Nanny camera live stream: In addition to offering baby monitors and Nanny Cams, You can connect your nanny cam at home to their apps so even when a mother is away. 24/7 Virtual consultations: No need to visit the hospital every other day. With Nuture Mum, mothers will have access to gynecologists, pediatricians, therapists and other general practitioners from the comfort of their homes. More rest for mother and child Access to qualified nannies Mothers’ Networking Forum Online pharmacies and supermarkets

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Our target demographics are: Primary Audience: Nursing mothers and pregnant women, who are in need of support through their pre-partum, postpartum, and child-rearing stages. Secondary Audience: Healthcare professionals such as gynecologists, pediatricians, therapists, and general practitioners who can provide virtual consultations. Tertiary Audience: New parents in general, looking for convenient solutions for infant care and access to child care products and services. In Nigeria, where women of childbearing age number approximately 40 million (ages 15 to 49), there exists a disproportionately high rate of health complications related to childbirth. Although the nation comprises only 2.4% of the global population, it accounts for 10% of worldwide maternal mortality. Looking at the internet penetration of Nigeria which is about 55.4%. Our Market size is about 22.6 million mothers.

01.05 Quand votre entreprise a-t-elle été créée ?

04/01/2025

01.06 Vendez-vous déjà votre produit/service ?

Non

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Olivia Eze (Co Founder) - Olivia is a recent graduate of Warwick Business School, where she studied International Business. She also holds an honors degree from the University of Lagos where she studied Philosophy. Olivia has over 8 years of experience working with various nonprofits and social entreprises in Nigeria, Uganda and UK. Olivia ensures that our vision stays alive by pursuing tangible partnerships and staying in touch with our target audience in order to create an accurate solution. Olanrewaju Olagunju (Co Founder) - Olanrewaju is a seasoned product management consultant and data analyst with over 5 years of work experience working with notable african and international companies and startups such as Carbon Bank, Vendease, GIG Logistics, Wakanow, Sunnet systems, Dana Airline. With a masters in Business Administration from Hult Business School Dubai and a Bachelor's degree in Engineering from the University of Brighton, He would oversee the creation of a functional Product

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Soins de santé (équipements et services de santé)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

4

02.01.02 Justification de la contribution de ma startup

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

2

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

Nurture Mum is an application that intends to cater to the Maternal health and wellbeing of mothers and by extension, the wellbeing of their children. Maternal health refers to the health of women during pregnancy, childbirth and the postnatal period. We have a mission to revolutionize maternal and infant care through innovative health technology solutions, making it a great contribution towards the good health and well being SDG as we work to improve the maternal health and wellbeing of mothers' and their infants

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

4

02.04.02 Justification de la contribution de ma startup

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

5

02.05.02 Justification de la contribution de ma startup

Our startup ensures the sexual well being of mothers, making it a contributor to SDG 5

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

2

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

2

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

We believe that through the inclusion of artificial intelligence to our product suite, we are helping build and promote inclusive and sustainable industrialisation

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

Providing affordable health care for women from diverse financial backgrounds helps to reduce inequality.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

3

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

4

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

2

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

2

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

3

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

3

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

5

02.17.02 Justification de la contribution de ma startup

Partnership for the goal emphasises fair cross sector and cross country collaboration. With our various partnerships, Nurture Mum would enter into into meaningful collaboration with service and product providers from various sectors and industries which works towards partnership for goals

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

3

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

6

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

6

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

4

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

3

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

5

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

3

06.08 Justification

Nurture Mum is an innovative health tech platform designed to support mothers and provide comprehensive baby services. It is innovative because it employees the use of Artificial Intellighence in solving problems faced by mothers and children. our most innovative features include but are not limited to; Our Medical Form Management which allows AI pre-fill medical forms using existing data, reducing the administrative burden on mothers and healthcare providers and ensures the secure and efficient transfer of medical forms and records between different entities within the ecosystem, AI can match mothers with the most suitable healthcare providers based on their specific needs, preferences, and geographic location, Smart Monitoring which allows AI enhance nanny cameras with features like facial recognition, motion detection, and anomaly detection to alert mothers of any unusual activities or potential safety concerns.

06.09 Analyse compétitive

Our main potential competitors are HelpMum Africa and Mum Health. Nurture Mum differentiates itself by incorporating AI-powered features, which are not present in our competitor's offerings. Additionally, our product suite exceeds theirs by over 70%, providing a more comprehensive solution. Unlike HelpMum Africa, we operate as a for-profit business, further distinguishing our niche in the market.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

I am very enthusiastic about working with non-profits and social enterprises to drive meaningful change. One notable project I participated in was with the non-profit organisation, Afara Makes A Difference (AMAD). Alongside a group of dedicated young women, I traveled to Ogun State, Nigeria, to conduct a week-long entrepreneural training program aimed at empowering local women with valuable skills. We provided hands-on training in soap making, baking, makeup artistry, bead making, tie-dye techniques, and sewing. Our team stayed in the community for a week, ensuring that the women were thoroughly equipped to produce these items independently. The women we trained continue to utilise these skills as a source of livelihood, contributing to their economic independence and the well-being of their families.