Nigeria - Startup under 3 years old

Décrivez votre projet en quelques mots

Ridefraser is a platform that simplifies and automates logistics management for e-commerce businesses, enabling efficient order fulfilment and delivery within and across borders.

01.01 Décrivez votre startup en détail

We're tackling the biggest headache for online businesses in Nigeria: logistics. Merchants struggle to deliver products on time and reliably, which is a major roadblock to growth and scalability. Our platform solves this by automating and simplifying logistics by providing API integrations, SDKs and an easy-to-set-up online store for those who aren't tech-savvy. These integrations help automate checkout. Businesses can easily set up an online store with us or connect their existing ones, no matter where they sell – Instagram or Facebook. We handle everything from checkout to delivery, so merchants can focus on what they do best – selling. Think of it like this: we're the backbone of e-commerce in Nigeria, making it easier for businesses to thrive and customers to get their orders hassle-free. We aggregate with multiple partners and individual couriers to make this happen,

01.02 Quel est le problème principal que vous essayez de résoudre ?

The Nigerian e-commerce space valued at 8 Billion Dollar Market with 22 million players has a major problem - although Nigeria’s small sellers (the primary players) have succeeded in finding more customers through social media, they struggle to find trustworthy ways to deliver orders. It's hard for them to get their products to or from their customers (sales and returns) quickly and reliably within and across borders/state lines. This is because delivery services are fragmented and not always trustworthy, deliveries take too long, and there aren't systems for managing orders, tracking orders or reconciling orders for the Customer and the Merchant. These factors and many more stop businesses from growing and making it difficult for them to scale.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Our platform offers three major benefits that tackle the core issues faced by Nigerian e-commerce businesses: Reliability & Speed: We partner with a network of trusted couriers and optimize routes to ensure fast, reliable deliveries within and across Nigeria. This means happier customers and more repeat business for merchants. Simplified Logistics: Our platform handles everything from order management and tracking to seamless returns. This saves businesses valuable time and resources, allowing them to focus on growth instead of logistics headaches. Transparency & Control: Merchants get real-time visibility into their shipments, while customers can easily track their orders. This level of transparency builds trust and ensures a smooth experience for everyone involved.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Our platform is designed for Nigerian entrepreneurs and businesses of all sizes who sell online. This includes: Small & Medium Enterprises (SMEs): These businesses often lack the resources and infrastructure to manage complex logistics, making our platform a game-changer for their growth. Social Commerce Sellers: Merchants who primarily sell through social media platforms like Instagram, Facebook, and WhatsApp, who need a streamlined way to handle orders and deliveries. Established E-commerce Stores: Even larger online stores can benefit from our platform's efficiency and reliability, allowing them to optimize their logistics operations and focus on core business activities. Essentially, anyone who sells products online in Nigeria and wants to eliminate the hassle of logistics is our target customer. We empower businesses to reach more customers, deliver a better experience, and ultimately grow their bottom line.

01.05 Quand votre entreprise a-t-elle été créée ?

01/09/2022

01.06 Vendez-vous déjà votre produit/service ?

Non

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

2

01.08 Parmi les autres propriétaires, combien sont des femmes ?

0

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Felix, our Operations Lead, brings extensive experience in people management and business development. His two years at CcHub, a leading tech innovation hub, equipped him with valuable insights into managing teams and fostering growth. His consulting work with prominent merchants like OgaBassey, Printivo, and WeJapa has honed his ability to understand and address the unique challenges faced by businesses in the Nigerian market. Amen, our Product and Tech Lead, is a seasoned professional with over three years of experience as a product manager and software developer. His diverse background includes working with MEST, a Pan-African tech incubator, Spark (a social commerce platform), and various infrastructure projects. This diverse experience has equipped him with a deep understanding of product development, technical implementation, and the ability to translate user needs into functional solutions.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.ridefraser.com/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Industrie (équipements, services commerciaux, logistiques et professionnels, transports)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

By tackling the logistical bottlenecks that hinder e-commerce growth in Nigeria, our startup directly addresses poverty reduction. Our platform empowers small and medium-sized businesses to expand their reach, increase sales, and create jobs. Reliable and efficient logistics are essential for businesses to thrive. By providing a seamless solution, we enable these businesses to generate more income, which in turn leads to increased economic activity and job opportunities in local communities. Furthermore, our platform fosters financial inclusion by allowing small sellers, who often lack access to traditional banking services, to participate in the digital economy. This opens up new income streams and contributes to poverty alleviation. By addressing the root causes of poverty – lack of access to markets and financial services – our startup plays a crucial role in driving economic growth and creating a more equitable society in Nigeria.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

1 - pas du tout d'accord

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

4

02.03.02 Justification de la contribution de ma startup

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

1 - pas du tout d'accord

02.04.02 Justification de la contribution de ma startup

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

1 - pas du tout d'accord

02.05.02 Justification de la contribution de ma startup

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

1 - pas du tout d'accord

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

1 - pas du tout d'accord

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

By streamlining e-commerce logistics, our platform directly fuels decent work and economic growth in Nigeria. We enable small and medium businesses to expand their operations, leading to increased hiring and job creation. This creates more opportunities for decent employment with fair wages and working conditions. Our platform also boosts economic growth by removing barriers to trade. Efficient logistics enable businesses to reach wider markets, both domestically and internationally, driving sales and revenue. This increased economic activity benefits not only the businesses themselves but also the broader Nigerian economy through increased tax revenue and investment. By empowering businesses and creating jobs, our platform contributes to a thriving economy that supports decent work for all.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

Our startup is a catalyst for innovation and infrastructure development in the Nigerian e-commerce sector. We're building the digital infrastructure that allows businesses to thrive online by seamlessly connecting merchants, customers, and delivery partners. Our platform introduces innovative solutions like API integrations, real-time tracking, and efficient return management, all of which are relatively new in the Nigerian market. By setting new standards for e-commerce logistics, we're driving industry-wide innovation and encouraging other players to adopt more efficient practices. Furthermore, our reliable delivery network acts as a crucial infrastructure, linking businesses to customers across the country. This strengthens the overall e-commerce ecosystem and contributes to the growth of a robust digital infrastructure in Nigeria.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

4

02.10.02 Justification de la contribution de ma startup

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

4

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

4

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

4

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

1 - pas du tout d'accord

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

1 -pas du tout d'accord

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

1 - pas du tout d'accord

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

We Partner with: Local Businesses: We empower small and medium enterprises (SMEs) by providing them with the tools and infrastructure to compete in the digital marketplace. This directly supports their growth and contributes to the local economy. Delivery Companies: We collaborate with a network of reliable delivery partners, ensuring efficient and timely order fulfillment. This partnership benefits both parties, as it expands the reach of delivery companies while enhancing our service quality. Financial Institutions: Our platform provides insurance on all goods to reduce losses for the merchants and liabilities for the couriers. We're also exploring partnerships with banks and fintech companies to offer financial services like payment processing and micro-loans to merchants on our platform. This promotes financial inclusion and supports the growth of small businesses.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

5

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

7 - Tout à fait d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

7 - Tout à fait d'accord

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

4

06.08 Justification

We strongly agree that our platform addresses an unmet need in the Nigerian market. While existing logistics providers exist, they often lack the specialized solutions and technology required for efficient e-commerce fulfillment. We differentiate ourselves by offering a comprehensive platform that integrates seamlessly with online stores, providing features like real-time tracking, streamlined returns, and automated order management. This solves the pain points of fragmented services, unreliable deliveries, and lack of transparency that plague the current market. Our platform is a significant improvement on existing solutions, combining the best of traditional logistics with cutting-edge technology to create a user-friendly, efficient, and scalable solution for e-commerce businesses in Nigeria.

06.09 Analyse compétitive

Our main competitors, like Shipbubble and Sendstack, focus on large merchants and established couriers, neglecting the needs of smaller businesses and social sellers. Traditional couriers like DHL and GIG, while reliable, lack the technological innovation and e-commerce focus we provide. We stand out by offering a comprehensive, user-friendly platform with an on-demand, localised courier network. tailored specifically for Nigerian e-commerce businesses of all sizes. We seamlessly integrate with online stores, provide real-time tracking, and simplify returns, addressing the pain points that other solutions overlook.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?