Nigeria - Startup under 3 years old

Décrivez votre projet en quelques mots

Made From Home is a food ordering delivery business that reimagines who can participate in the food service industry by giving access and reducing barrier to entry in the industry.

01.01 Décrivez votre startup en détail

Made From Home is part of a growing movement to build a more inclusive food system for anybody that want to participate in the food economy. All players on the platform are local. From the chef, to the logistics players to the consumers. All interact within a 10 - 30kmkm radius of there location forming cluster system that can be adequately catered for. The goal of the project is to become a go-to platform for local delicacies all around the world but first we are starting in Nigeria, Lagos state. The system process is a simple one that utilized local chefs to prepare meal that are highly diverse and can only be found in homes, and get logistics personnel locally to deliver to local customers within a cluster. Winning strategy is the localization, accessibility to local chefs, and highly diverse local meals at affordable price We get 14% commission from chef payout and 6% from delivery at customer expense. All player operate within a cluster to facilitate fast service.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The main problem MadeFromHome is trying to solve is the lack of accessible and sustainable income opportunities for local chefs. Many talented chefs struggle to reach a wider audience and generate consistent income due to limited marketing resources, high overhead costs, and competition with larger, more established food businesses. Additionally, food enthusiasts often find it difficult to discover and access unique, high-quality local delicacies fast. MadeFromHome provides the platform for local chefs to be able serve their community by making them (1.) credible through food safety certification, (2.) Handling payment for them using the most secure processes, (3.) Exposing them to ready to pay customers within 10 - 30km of their location (4.) Providing logistics for them to deliver their food all in one platform For them (Chef) to be able to make sustainable stress free income while providing customers highly diverse menu that may not be found in walk-in restaurants

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

(1.) MadeFromHome provides chefs with a digital platform to showcase their culinary talents to a wider audience to make sustainable income with no or little barriers at their available time. (2.) Highly diverse menu that can only be found in homes at an affordable cost for the customers. (3.) Food security (Accessibility) in the locality, that is 10km within each chef. (4.) Eco friendly food packaging material to reduce the introduction of non-biodegradable materials into the environment.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Independent Chefs and Home Cooks - Individuals like grandma, aunties or students who create high-quality, homemade meals but lack the resources or platform to reach a broader audience. This includes those who may have culinary training but do not operate traditional restaurants. Small Food Business Owners - Local chefs running small-scale food operations from home or small kitchens who need additional channels to market and sell their products. Busy Professionals and Families - Individuals seeking convenient, high-quality meal options that go beyond typical fast food or mainstream delivery services. Madefromhome offers a diverse range of homemade meals that can be easily ordered online.

01.05 Quand votre entreprise a-t-elle été créée ?

13/02/2024

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

2

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Shukurat Bello is a Muslim, Computer Science master degree holder with five years of experience as a data professional across startups such as edtech, fintech. She has a great culinary stay at home experience. She has a great skill of using data to drive product roadmap and development, this she has used to help get our early adopters. Her great communication skills has helped in getting some audience with the food and safety agency of Nigeria. She is a great addition to the project.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://wa.link/l7fvpc

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base (aliments, boissons, produits ménagers et personnels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

We provide sustainable income to players on our platform such as logistics personnel and local chef that are locally sourced. This ensures they can make some income on their terms

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

7 - tout à fait d'accord

02.02.02 Justification de la contribution de ma startup

Highly diverse menu prepared in the most organic and hygienic manner and can be readily accessible at within the shortest distance to the customer.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

Highly diverse menu prepared in the most organic and hygienic manner from stay at home chef. that provide the customer with healthy meals as at when needed.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

3

02.04.02 Justification de la contribution de ma startup

We educate the chefs via email with content on how best prepare and package meals for customer satisfaction

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

5

02.05.02 Justification de la contribution de ma startup

Yes, we also encourage male chefs but we have not gotten one male since when we started in February 2024

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

7 - tout à fait d'accord

02.06.02 Justification de la contribution de ma startup

Part of the food safety certification is to get chef to know the importance clean water in preparing menus. We also make sure we inspect the chef kitchen where they make food ourselves before they get activated to start posting menus. In the future we want to automate it with tech in a way where we can inspect virtually emphasizing clean water and sanitation in the premises.

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

1 - pas du tout d'accord

02.07.02 Justification de la contribution de ma startup

No, we do not advocate for this for now. It is something we will look into in the future

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

MadeFromHome provides a platform for local chefs, home cooks, and small-scale food producers to sell their culinary creations, enabling them to earn a sustainable income. This creates jobs and supports entrepreneurship in the culinary sector other auxiliary jobs like logistics and area supervisors also come in to provide a decent work for individuals within a 10km locality.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

The strategy and full business model is new in Nigeria.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

1 - pas du tout d'accord

02.10.02 Justification de la contribution de ma startup

We have not incorporated this

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

2

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

We provides chefs with sustainable, biodegradable, and reusable packaging materials, reducing plastic waste and the overall environmental footprint of food delivery. We also encourages chefs to use locally sourced ingredients, reducing the environmental impact associated with long-distance food transportation and supporting local farmers.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

4

02.13.02 Justification de la contribution de ma startup

We provide eco friendly packages like branded brown paper that are affordable and can replace nylon to reduce land pollution that contribute to climate change

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

2

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

5

02.15.02 Justification de la contribution de ma startup

Our eco-friendly packages reduces plastics and nylons packages that can be a challenge in land productivity.

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

1 - pas du tout d'accord

02.16.02 Justification de la contribution de ma startup

We have not incorporated this

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

We believe so much in partnership and one of our partners in processing payment for both customers and payout for Chefs is Paystack - A fintech we leverage for all payments

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

3

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

7 - Tout à fait d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

5

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

7 - Tout à fait d'accord

06.08 Justification

There are platforms that work with establish restaurant to get food delivered to individuals. Our platform see a new audience that craves highly diverse local menus that can only be provided by local chef at an affordable price, We propose to use a highly localized technology (Progressive Web App) that forms clusters of chef in 10km distance to each other. So we have same audience with others, new product and new distribution strategy.

06.09 Analyse compétitive

Direct Edenlive) - Within Nigeria we have Homemade by Edenlive who are serving high end users on the island Indirect (Glovo) - B2b strategy to distribute food Chowdeck - B2b strategy to distribute food We are heavy on using local chef which impact the community at the local level, distributing in a new way within 10km clusters and serving audience with more diverse menu like Amala made by grandma

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

All the chef on our platform at the moment are female with 18 - 36 years. The chef registration form indicate the gender and we market the chef part to more female audience while running Facebook ads.