Nigeria - Startup under 3 years old

Décrivez votre projet en quelques mots

Foodimetric is health-tech startup with the vision of promoting the reality of healthiness by integrating technology to Africa's healthcare system. With her web application, Foodimetric provides reliable nutrition information and nutrition assessment.

01.01 Décrivez votre startup en détail

Foodimetric is a health tech startup devoted to promoting healthy living in Africa through tech and nutrition science. I conceived the idea during my final year in university and I teamed up with my friends to develop the web app within a year. Since our launch on April 1st, 2024, we have witnessed remarkable growth, with over 200 users relying on our service. Powdered by Nigerian Food Composition Database, the food and nutrient search features allow users to calculate dietary intake and easily go through nutrient content of foods. With the BMI calculator, users can determine their nutritional status (underweight, normal, overweight or obese), Through our featured articles and social media post, we educate our audience on nutrition. Next versions will integrate the West Africa Food Composition Database, more assessment tools and artificial intelligence for seamless assessment and consultancy by developing meal plan with local Africa foods and connecting dietitians with clients.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The main problem Foodimetric is trying to solve is lack of access to accurate and reliable nutrition information and assessment software in Africa. In many African countries, including Nigeria, there is a significant gap in nutrition knowledge and dissemination of nutrition information. This has led to many health problems such as malnutrition, obesity, and related non communicable diseases (NCDs). “The growing burden of NCDs poses a grave threat to the health and lives of millions of people in Africa: over a third of deaths in the region are due to these illnesses.” - WHO Regional Director for Africa. Meanwhile, most NCDs are diet related. The startup is addressing this issue by providing, diet assessment tools for tracking health progress and making informed decisions, educating the public through enlightening nutrition articles and social media engagements. Soon, we will provide personalized consultancy services through artificial intelligence integration.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

1. Reliable food database: We are currently using Nigeria Food Composition Database which is the most reliable source of getting nutrient composition of Nigeria based foods. We are set to integrate West Africa Food Composition Database in the upcoming version which will allow other countries beyond Nigeria to enjoy the service of Foodimetric. 2. Nutrition Assessment: With the food and nutrient search features, a trained nutrition professional can easily analyse nutrient intake of their clients. Nutrition status can also be evaluated with the Body Mass Index calculator. The next version will be containing more nutrition assessment tools and ability to save record. 3. Convenience and Accessibility: Foodimetric's online platform makes nutrition assessment and consultancy services accessible from anywhere, at any time. 4. Nutrition Education: Articles on the web app and our social media handles equip our audience with nutrition knowledge. 5. Job creation for dietitian (future version)

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

1. Dietetians and Clinical Nutritionist: Dietitians and clinical nutritionists need accurate nutrition information and assessment tools for patient counseling and diet planning. 2. Recipe developer: With Foodimetric, recipe developers can have insight about the nutrient composition of their ingredients and also explore alternative ingredients or foods that can used as better replacements. 3. Nutrition students, lecturers and researchers: Nutrition researches and projects focused on diet adequacy, nutrient intake, and diet quality will find foodimetric web app as a useful tool to evaluate the nutrient composition of foods. 4. Nutrition enthusiasts: Individuals who are specially interested in nutrition and healthy living can benefit from reading our articles, conducting basic personal nutrition assessment and following up on diet plan given to them by their dietitians such as to manage their dietary modifications (e.g gluten-free, vegetarians).

01.05 Quand votre entreprise a-t-elle été créée ?

30/01/2023

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

2

01.08 Parmi les autres propriétaires, combien sont des femmes ?

2

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Aderemi Oluwadamilola is a nutritionist and data scientist. She's functioning as the Chief Operation Officer of the startup. Sowonoye Folake is a nutritionist and front end developer. She's the Chief Technology Officer of the startup.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://instagram.com/foodimetric, https://www.linkedin.com/company/foodimetric/, https://foodimetric.com

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Soins de santé (équipements et services de santé)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

5

02.01.02 Justification de la contribution de ma startup

Foodimetric contribute to this SDGs because she helps people to remain and attain good health status. People who are healthy are more likely to be economically active to work and earn living. The upcoming version that will feature artificial intelligence integration and consultancy will connect clients to dietitians thereby providing jobs for dietitians empowering them economically.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

4

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

Foodimetric primary focus is health and nutrition. Foodimetric promotes healthy living and wellbeing by providing users with reliable information about the nutrient composition of foods. Our assessment tools enables users to evaluate their nutritional status and make informed decisions about their diet and health.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

7 - tout à fait d'accord

02.04.02 Justification de la contribution de ma startup

Foodimetric empowers users with knowledge to make informed decisions about their health and well-being through our articles and social media posts. Users are also equipped with nutrition by exploring the nutrient composition of the foods they eat thereby improving their knowledge base.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

4

02.05.02 Justification de la contribution de ma startup

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

4

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

4

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

Foodimetric creates job opportunities in the health, marketing and technology sectors, thereby contributing to economic growth and career development in Africa. Currently, we have are a team of 7 committed individuals. The larger the startup become, the larger the capacity to employ more people.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

5

02.09.02 Justification de la contribution de ma startup

Foodimetric is building nutrition and health innovation by integrating technology into the existing healthcare system.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

4

02.10.02 Justification de la contribution de ma startup

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

4

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

Foodimetric's database and assessment tools encourage responsible food choices and sustainable consumption practices. Recipe developers also find Foodimetric useful for their recipe formulation and documentation.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

4

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

4

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

4

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

4

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

Foodimetric collaborates with healthcare professionals, researchers, and organizations to promote a culture of healthy living and wellbeing in Africa.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

3

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

5

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

3

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

6

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

5

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

5

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

6

06.08 Justification

Foodimetric is not the first nutrition application, there are existing applications already however, Foodimetric is the first that's being tailored to African users and foods. Foodimetric is an improvement of existing platforms envisioning to use artificial intelligence to enhance nutrition assessment and consultancy. Despite the uprising of artificial intelligence, nutrition field is yet to tap deep into it.

06.09 Analyse compétitive

Foodimetric's competitors include: 1. MyFitnessPal 2. Nutritionix 3. Lose It 4. Calorie Counter 5. YAZIO Foodimetric is unique and stands out because; Our competitors focus on foods that are not indigenous to Africa thereby making it difficult for Africans to use their platforms for meal planning. Foodimetric however uses African-focused nutrition data. Our upcoming AI-powered technology for precise nutrition planning and recommendations is what have not been implemented by our competitors. We also boast of user-friendly interface and easy navigation. We also focus on preventive healthcare and wellness, rather than just calorie tracking or weight loss. Foodimetric stands out by addressing the specific needs of the African market, leveraging AI technology, and providing innovative approach to nutrition and healthcare.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

I do inspire nutrition and dietetics students to be innovative and entrepreneurial meanwhile most nutrition and dietetics students are females. I'm the convener of Dietetics Innovation for Impact Challenge where I inspire nutrition students across more than 10 tertiary institutions in Nigeria to also come up with innovative solutions that will improve Nigeria healthcare system. More than 70% of the participants are females.