Nigeria - Startup under 3 years old

Décrivez votre projet en quelques mots

mi'lish meal is borne out of the need to satisfy the unsatisfied cravings for good food in Cross river and akwa ibom State also, we deal on everything relating to food, from food content creation,food sales, food recipe ebook etc

01.01 Décrivez votre startup en détail

milish meals which incorporates food services and delivery as well as online coaching all centered around healthy eating. I moved to the City of Calabar upon getting my admission into unical in 2017, while in the city I observed and experienced from the restaurants and bukas coupled with reviews from individuals that access to well cooked food was a rare find in the city, this was the major drive for the birth of mi'lish meals and the other being my love for cooking. Mi'lish meals at the moment is not just centred on food delivery alone even at it's formative stage, the business capitalises on it's 17000 Facebook followers which was gained within a year of it's creation to sensitise and educate followers on food health,food recipes and kitchen tips as well as sales of our food recipe ebook for customers with interest to explore and learn. Our priority at mi'lish meals is to satisfy our customers food cravings by preparing meals to their specifications that's considering their health

01.02 Quel est le problème principal que vous essayez de résoudre ?

Mi'lish meals is borne out of the unmet satisfaction for good, well cooked,health safe, easily accessible and affordable food for the inhabitants in the city. That's taking into consideration our customers specifications on preparing the meal which could include health or dietary needs.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Customers who over the years of patronising us have had one major thing to say, we satisfied the food cravings and not just satisfying but we considerd their varying interests on how this meals should be prepared thereby giving them a front row seat in the kitchen but without being in the kitchen.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Mi'lishmeals customer characteristics within the 1 year of it's existence is one within the class of individuals between ages 18 to 50 such as customers with a social media presence and customers in the higher institutions university of Calabar and cross river state University and workers in offices and banks who patronise us for the freshly well cooked meals we provide to them.

01.05 Quand votre entreprise a-t-elle été créée ?

09/12/2022

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

The business is a partnership business, and my partner and I are grounded and skilled in culinary necessities with a 3 to 4 years in the act of cooking and still open to learning more skills and gaining more experience.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.facebook.com/profile.php?id=100088411787711&mibextid=JRoKGi

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base (aliments, boissons, produits ménagers et personnels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

6

02.01.02 Justification de la contribution de ma startup

According to the United nations poverty is explained as follows "Poverty entails more than the lack of income and productive resources to ensure sustainable livelihoods. Its manifestations include hunger and malnutrition, limited access to education and other basic services, social discrimination and exclusion, as well as the lack of participation in decision-making." We at mi'lish meals are aware of the economic situation of an average Nigeria hence why prices on our menu do not deprive the average Nigeria access to nutritious meals and also have a decisive say on how this meals are prepared to maintain their healthy living. Furthermore, our business has a vision for philanthropic exploits in the coming years and we have started practicing this in various ways such as giving discounts to our customers, more value rendered for each services.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

7 - tout à fait d'accord

02.02.02 Justification de la contribution de ma startup

At mi'lish meals, food nutrition is our priority for every order we believe it is of greater importance to our customers health, hence why we base our service on the specifications of our customers taking into consideration of their health and nutritional needs. Out ingredients are naturally sourced from local farmers and in return we give our biodegradable wastes to them to help improve agriculture.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

We give access to well prepared and nutritious meals to our customers taking into consideration their health and nutritional needs.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

3

02.04.02 Justification de la contribution de ma startup

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

3

02.05.02 Justification de la contribution de ma startup

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

2

02.06.02 Justification de la contribution de ma startup

Our environment is our biggest partner therefore we take care of and manage it well.

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

3

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

Mi'lish meals looks to accommodate a wide variety of personnel's for th various services we offer and as such creat employment.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

3

02.09.02 Justification de la contribution de ma startup

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

We encourage gender equality look to always working in that direction.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

7 - tout à fait d'accord

02.11.02 Justification de la contribution de ma startup

We consider our immediate environment in operations of our services and work towards sustainability.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

We as a food service company encourage production and consumption and believe with proper balance the society will be healthy.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

4

02.13.02 Justification de la contribution de ma startup

As a food service we play our part in protecting our immediate environment through working towards solar energy and encouraging recycling.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

2

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

7 - tout à fait d'accord

02.15.02 Justification de la contribution de ma startup

Through partnership with local farmers that's buying their farm produce and providing them biodegradable waste we promote agriculture and the environment.

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

7 - tout à fait d'accord

02.16.02 Justification de la contribution de ma startup

Mi'lish meals as an establishment is a business for all to be employed irrespective of who they are because at mi'lish meal we are united by our values.

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

We are at mi'lish meals take our immediate society into our business considerations because they the society make us what we are and as such we have to give back to them we are fully dedicated to poverty alleviation by making our meal prices pocket friendly and affordable, we do look to in the nearest future to develop the society most importantly the girl child through sensitisation and offering aide.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

4

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

4

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

4

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

6

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

7 - Tout à fait d'accord

06.08 Justification

What makes our startup special is how special we make every customer order. In food service on average is made up of restaurants that offer ready made meals to customers without considering their tastes or need thereby resulting in a mixed review due to difference is preference among customers. At mi'lish meals every meal are freshly made to the taste, and preference of our customers

06.09 Analyse compétitive

Considering the services we offer which is preparing meals upon customers order and on customers specifications taking into consideration their health status and food tolerance we do come to a conclusion that our direct competitors are also SMEs like us by individuals venturing in the food delivery business and not major business like crunchies, crispy chicken,chicken Republic and bukas that do not offer the services base at the moment. Indirectly our competitors such as fast food establishment and restaurants like crunchies, crispy chicken etc. The strengths of this category of our competitors are their large customer base and popularity but there is an endemic presence of negative reviews on the services they render such as poor seasoning and taste of their foods and the increased price of their services due to their VAT charges. This give milish meals an advantage to capitalise on with proper funding to be gotten from the grant.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, as we progress and expand our organisation we intend to employ female staffs as well nurture female entrepreneurs around us.