Nigeria - Startup under 3 years old

Décrivez votre projet en quelques mots

The Jify Brand is poised to revolutionize Nigeria's e-commerce beauty industry by fostering trust, empowerment, and seamless buyer-seller interactions for wigs and hair accessories while improving the Industry growth and lives in the communities at large

01.01 Décrivez votre startup en détail

The Jify Brand Limited is making its mark in the New Retail beauty industry in Nigeria and globally, entering the market with a focus on Quality, Diversity, Innovation, Integrity, sustainability, and Empowerment. At the market entry stage, we will provides a comprehensive platform where buyers and sellers can connect, explore, and transact seamlessly. Our platform caters to individuals looking for high-quality products as well as wig makers, hair accessory designers, and beauty product suppliers seeking a platform to showcase and sell their products. As of now, we offer an array of premium wigs and hair styling tools, along with our Specialized Wig Revamping service and Trainings Our strong customer base is as a result of been committed to Quality and Integrity and it fueled us to seek expansion from our customers feedbacks we have developed our unique value proposition and we are poised to create, deliver and capture value in the competitive market place.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The market is estimated at US$3 billion (Euromonitor International) and its value is likely to rise to keep pace, with an increasing number of working women with disposable income and sophisticated youth searching for new ways to care for , present and empower themselves within short period. But these challenges causes hindrance:  Fragmented Market makes buyers Struggle to find a centralized platform that offers a diverse range of High Quality Hair and Beauty product and services. Making it difficult to discover new product and sellers to reach them effectively.  Limited Access to Quality Products For buyers especially in emerging market like Nigeria, Local retail options might be limited and sourcing internationally can be expensive and time consuming and these hinder growth.  Lack of Information To make informed purchasing decision there by causing dissatisfaction.  Limited Exposure for Sellers Who are force to rely on traditional Marketing method which is less effective.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Convenient Platform for All Stakeholders(Customer segment) that is user friendly and foster trust(every form of scam will be checkmated)  Efficient Marketplace for Discovering New Products,Trends and best deals for the hard earned money  Tools and Resources for Sellers to Showcase Their Products Effectively witg great visibility  secure payment processing ensure that buyers can quickly find the products they need and make purchases with confidence  we reduce poverty by providing jobs opportunities and  we educate them to become entrepreneur Therefore they all achieve their dreams (good looks, career, and academic) faster than the norm without affecting quality yet improving their lives. the above are inline with SDG 1: No poverty ,SDG 4: Quality education & SDG8: Decent work& Economic growth

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Customer Segment Manufacturers These are the entities involved in the production and manufacturing of wigs and hair accessories. They may produce products in-house or outsource manufacturing to third party facilities. Retailers Retailers purchase products from wholesalers or directly from manufacturers and sell them to end-users or consumers. End-users These are the ultimate consumers of wigs and hair accessories, who purchase products for personal use or consumption. Wholesalers purchase products in bulk from manufacturers and sell them in smaller quantities to retailers or other businesses. Distributors: Distributors are entities responsible for distributing from manufacturers or wholesalers to retailers or end-users.

01.05 Quand votre entreprise a-t-elle été créée ?

27/04/2023

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

6

01.08 Parmi les autres propriétaires, combien sont des femmes ?

5

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

This Startup has five co- Owners and their profile are as follows: • 37-year-old investment banker with 1% share: Experienced in investment banking, financial analysis, deal structuring, and portfolio management. • Strong financial acumen, negotiation skills, and risk mitigation abilities. • 28-year-old business analyst with 1% share: Proficient in data analysis, business process optimization, and project management. • Experienced in improving operational efficiency and implementing strategic initiatives. • Young co-owners (ages 4, 7, and 7): Long-term commitment, fosters a family-oriented company culture, and developing skills in hair making and picture/video production.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.instagram.com/jifywigs/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Industrie (équipements, services commerciaux, logistiques et professionnels, transports)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

6

02.01.02 Justification de la contribution de ma startup

The Jify Brand Limited contributes to SDG 1 (No Poverty) by empowering small businesses and entrepreneurs through its platform. It allows wig makers, hair accessory designers, and beauty product suppliers to sell their products and reach a wider audience, thereby boosting their income and economic empowerment. Our growth would also create new jobs within the company, such as customer service, marketing, and IT, and stimulate job creation in related sectors like logistics and delivery services. Additionally, Jify's brand limited specialized training programs for wig revamping equips individuals with valuable skills, increasing their employability and entrepreneurial opportunities. we also focus on women's empowerment, as the beauty industry is often dominated by women entrepreneurs. we as well looking out for Partnerships with organizations supporting entrepreneurship and job creation in Nigeria.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

2

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

5

02.03.02 Justification de la contribution de ma startup

By focusing on product safety and quality, responsible sourcing, inclusive access to beauty services, health and wellness education, and community outreach and partnership, These strategies can help improve the physical, mental, and social well-being of the company's customers, employees, and the communities it serves, ultimately supporting the broader goal of ensuring healthy lives and promoting well-being for all.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

6

02.04.02 Justification de la contribution de ma startup

By offering specialized wig revamping services and training programs. These programs equip wig makers, hair accessory designers, and beauty product suppliers with technical skills, business knowledge, and entrepreneurial capabilities. We offers ongoing learning opportunities, such as online courses, webinars, or workshops, catering to the needs of customers, suppliers, and the broader beauty community. We also establish Partial scholarships and educational funding to promote inclusive access to education, particularly for underserved communities. We plan to establish educational partnerships with educational institutions, vocational training centers, or industry associations to develop comprehensive educational programs related to hair care, wig-making, and beauty product development. These above helps improve the access, quality, and relevance of education in the beauty industry, ultimately supporting the broader goal of ensuring inclusive and equitable quality education for all.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

Jify Brand Limited's Initiatives for Women Entrepreneurs and Gender Equality Empowerment of Women Entrepreneurs: • Provides a platform for women entrepreneurs to showcase their products and reach a wider customer base. • Enables women to grow their businesses, increase income, and achieve greater economic independence. Promoting Gender Diversity and Inclusion: • Actively promotes gender diversity within the company's workforce, leadership, and decision-making processes. • Ensures equal representation and opportunities for women. Addressing Gender-based Barriers: • Identifies and addresses potential gender-based barriers faced by women entrepreneurs or customers in the beauty industry. • Fosters greater participation and success of women in the industry. Supporting Work-Life Balance: • Implements policies and practices that support work-life balance, especially for women. • Provides flexible work arrangements, parental leave, and childcare support.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

3

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

5

02.07.02 Justification de la contribution de ma startup

As a forward-thinking start-up in the New Retail beauty industry, The Jify Brand Limited has the potential to contribute significantly to the achievement of Sustainable Development Goal 7 (SDG 7) – Affordable and Clean Energy. The company's commitment to sustainability is evident in its operational practices, which include energy-efficient technologies, renewable energy sources, and sustainable logistics, reducing its carbon footprint and energy consumption through solar panels, energy-efficient lighting, and optimized transportation and distribution methods.

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

Promoting Decent Work: • Empowers sellers: Our platform empowers wig makers, hair accessory designers, and beauty product suppliers, leading to decent work with fair wages and working conditions. • Stimulates job creation: Our e-commerce platform stimulates job creation in delivery and logistics sectors. • Provides fair wages, good working conditions, and professional development opportunities for employees. Economic Growth: • Empowers Small Businesses in the beauty industry, leading to increased economic activity and job creation. • Fosters E-commerce Growth: we contribution to Nigeria's e-commerce beauty industry fosters economic expansion within the digital economy. we• Promotes Financial Inclusion: we facilitates online transactions, promoting financial inclusion for sellers and customers. • Invests in Skill Development and Training: we specialized wig revamping services and trainings enhance employability and productivity, contributing to decent work and economic growth.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

Jify Brand Limited's Contributions to Sustainable Development Goal 9 • Fosters Industry Development: Fosters trust, empowerment, and efficient buyer-seller interactions. • Demonstrates Technological Innovation: Demonstrates commitment to technological advancements in the beauty industry. • Contributes to Digital Infrastructure: Creates a robust digital ecosystem for efficient transactions and industry connectivity. • Fosters Inclusive and Sustainable Industrialization: Promotes growth and participation of SMEs for equitable and sustainable economic development. • Drives Investment in R&D: Enhances sustainability, efficiency, and customer experience. • Contributes to Industry Infrastructure Modernization: Upgrades logistics, transportation, and distribution networks. • Upskills and Empowers Industry Players: Provides specialized trainings and services.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

The Jify Brand Limited tackles SDG 10 (Reduced Inequalities) in a few key ways: Empowerment: we empowers small businesses, many women-owned, by providing a platform to sell wigs and accessories. This fosters economic independence and reduces inequalities. Diversity and Inclusion: we promotes diversity by offering a wide range of products catering to different hair types and ethnicities, challenging narrow beauty standards. It also strives to include sellers from diverse backgrounds by simplifying platform access. Skill Development: our training programs equip individuals, potentially from underserved communities, with valuable skills in the beauty industry, increasing their employability and income. By focusing on these areas, we contributes to a more equitable beauty industry in Nigeria.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

7 - tout à fait d'accord

02.11.02 Justification de la contribution de ma startup

we contributes to SDG 11 (Sustainable Cities and Communities) through our focus on e-commerce: Reduced Traffic: By facilitating online sales of wigs and accessories, Jify potentially reduces traffic congestion in Nigerian cities associated with traditional brick-and-mortar beauty shopping. Empowerment and Job Creation: The platform empowers local entrepreneurs and wig makers, potentially creating new jobs within the online beauty economy and contributing to community growth. Accessibility: Jify can offer beauty products to a wider customer base across Nigeria, potentially in areas with limited access to physical stores. Furthermore, the company offers specialized services and trainings, such as Wig Revamping; can help to extend the lifespan of wigs and hair to promote a circular economy, reduce waste and empower local entrepreneurs, artisans, and community members in the beauty industry enabling them to participate in and benefit from the growth of the beauty industry.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

The Jify Brand Limited contributes to SDG 12 (Responsible Consumption and Production) in several ways: Reduced Waste: Our wig revamping service extends the lifespan of wigs, potentially reducing waste generated from discarding old ones. This service not only supports sustainable consumption but also encourages responsible production practices among suppliers and manufacturers. Promoting Conscious Consumerism: The platform can nudge consumers towards quality products, potentially leading to less frequent purchases and reduced overall waste. Furthermore, the company's training programs can empower local entrepreneurs, artisans, and community members to adopt more sustainable business practices. By equipping these individuals with the necessary skills and knowledge, The Jify Brand Limited can facilitate the transition towards a more sustainable and resource-efficient beauty industry in Nigeria.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

3

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

3

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

5

02.15.02 Justification de la contribution de ma startup

The Jify Brand Limited's Contribution to Sustainable Development Goal 15 (Life on Land) While our primary focus is on the beauty industry, its commitment to sustainability and community empowerment can indirectly contribute to the objectives of SDG 15. By promoting a more circular economy within the beauty industry through its Wig Revamping service, The Jify Brand Limited is helping to reduce waste and resource consumption. This, in turn, can alleviate the pressure on natural resources and ecosystems, contributing to the protection and restoration of terrestrial habitats. Furthermore, the company's training programs aimed at empowering local entrepreneurs and artisans can have a positive impact on sustainable land management. By equipping these individuals with the necessary skills and knowledge, The Jify Brand Limited can encourage the adoption of more environmentally friendly production and business practices, reducing the environmental footprint of the beauty industry.

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

5

02.16.02 Justification de la contribution de ma startup

The Jify Brand Limited Project would be a leading e-commerce platform that promotes transparency and accountability in the beauty industry. Its focus on quality, diversity, and integrity helps build trust and confidence among users, reducing the risk of fraudulent transactions. The company also empowers local entrepreneurs, artisans, and communities through training programs and community engagement initiatives. This empowers local stakeholders to have a stronger voice in the industry. The company's commitment to sustainable and responsible business practices indirectly contributes to the reduction of corruption and promotion of the rule of law. By setting an example of ethical and transparent operations, We can influence the industry and inspire others to adopt similar approaches, ultimately strengthening institutional frameworks and governance structures.

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

The Jify Brand Limited aligns with SDG 17 (Partnerships for the Goals) by: Facilitating Collaboration: we would creates a platform for diverse stakeholders – wig makers, designers, suppliers, and buyers – to connect, fostering collaboration and knowledge sharing within the beauty industry. Empowering Entrepreneurs: we empower small businesses by providing a platform and potentially, training programs. This can lead to increased economic activity and potentially attract collaborations between established brands and emerging entrepreneurs. Promoting Innovation: By fostering a diverse marketplace, We encourages innovation in product development and service offerings within the beauty sector. Our core function fosters partnerships and collaboration, which are essential for achieving broader sustainability goals across the beauty industry.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

7 = Tout à fait d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

5

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

5

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

5

06.08 Justification

E-commerce Beauty Industry Innovation: • Focuses on quality, diversity, and empowerment. • Delivers premium products and services, upskilling initiatives. • Caters to diverse beauty needs. • Specializes in wigs and hair care. • Offers specialized wig revamping service. • Value proposition based on customer feedback. • Aims to improve industry growth and positively impact local communities. • Plans to incorporate AI-powered wig recommendations, virtual consultations, and augmented reality try-on options. • Prioritizes values like quality, diversity, and community. By focusing on our niche market, combining marketplace functionalities with skills development, and prioritizing values like quality, diversity, and community, The Jify Brand Limited is poised to be a unique and innovative player in the e-commerce beauty industry .

06.09 Analyse compétitive

The three potential competitors of Jify Brand Limited: Jumia, Diva shop and AliExpress The Jify Brand Differentiation Strategy: • Emphasizes Quality and Diversity: High-quality products and diverse beauty needs attract customers. • Combines Marketplace & Training: Wig revamping training programs empower sellers. • Fosters Community Building: Community-building through forums, tutorials, and live sessions. • Highlights Empowerment: Platform's role in empowering buyers and sellers. • Focuses Locally: Leverages local knowledge and partnerships to cater to specific customer preferences. • Builds Strong Brand Identity: Clear, consistent brand identity reflects The Jify's Brand values. • Integrates Technology: AI-powered wig recommendations, virtual consultations, and augmented reality try-on options enhance user experience.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, below is my Community Engagement in Female Entrepreneurship • Lead instructor of hair/wig business training, training over 3000 women and youth. • Leverages industry expertise and entrepreneurial experience to educate, mentor, and empower women and youth. • Over 3000 individuals trained, primarily women, demonstrating the scale and reach of her efforts. • Strong leadership skills and ability to inspire and guide others are evident in her role. • Actively shaping the next generation of female entrepreneurs, contributing to the growth and empowerment of women in the industry.