Malawi - Startup under 3 years old

Décrivez votre projet en quelques mots

Soya Phala, is a flour made from Soya beans, maize, groundnuts, beans, rice and yellow maize. It is produced in Mzuzu, Malawi. This product was founded by Maggie Njera who is the CEO of Njera Food Processors.

01.01 Décrivez votre startup en détail

The idea is that of soya phala which is porridge flour made from soya beans, maize, groundnuts, beans, rice and yellow maize. The raw materials come from the organic farming done within mzuzu of which we irrigate them using a treadle pump in which we are conserving energy and the fertilizer being used is organic fertilizer which is environmental friendly. For fortification the yellow maize is added inorder to fortify and not add any external preservatives.The flour comes in 2Kg and 5kg packages of which 2kg is sold at 3000Mwk and 5500Mwk for 5kg.

01.02 Quel est le problème principal que vous essayez de résoudre ?

MALNUTRITION Malawi being a developing country has a higher rate of malnutrition cases in most under 5 children and people living with HIV that tend to have low immune system. So through the Soya Phala which has alot of health benefits because of the ingredients used the product is trying to end high rate of malnutrition and improve the health of the affected by providing the nutrients that are lacking in the body at an affordable price. UNEMPLOYMENT Many youths are experiencing unemployment even though most of them are graduates. This business itself started because of unemployment as the founder was struggling to get employed after graduating. The business is aiming at reducing the rate of unemployment by growing it more so that it employs other people once it reaches higher stages, hence it will need to hire more people to work in different departments.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

AFFORDABLE the product is made affordable to reach more people and to help more people in all economic backgrounds. -It also has more health benefits than any common breakfast because the flour has the following benefitslowered blood pressure. improvements to blood vessels, (such as greater elasticity of artery walls) improved bone health. protection against some cancers (including breast cancer) improved cognitive function and visual memory. -The product is locally produced in a community thereby supporting local farmers and farming methods from the community

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

•Women with children that are under 5 and are either suffering from malnutrition or just want their children to stay healthy • People with health problems like hypertension, heart condition and low immune system. These conditions prohibit certain foods and the patients are told to mostly take this porridge in Malawi. •People seeking a high protein based meal like those that do body building

01.05 Quand votre entreprise a-t-elle été créée ?

14/09/2023

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

0

01.08 Parmi les autres propriétaires, combien sont des femmes ?

0

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

No other owners

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.facebook.com/profile.php?id=61560928015049&mibextid=ZbWKwL

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base (aliments, boissons, produits ménagers et personnels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

1 - pas du tout d'accord

02.01.02 Justification de la contribution de ma startup

Malawi is a developing country that depends on imported products so by producing our own flour we can be able to export hence ending the foreign exchange problem we are experiencing as a nation. Also the business as it us growing will need to employ other workers hence reducing unemployment rate which is also a leading factor to poverty.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

1 - pas du tout d'accord

02.02.02 Justification de la contribution de ma startup

As our main problem this business is trying to solve is malnutrition, then zero hunger is it's main goal. The product is made affordable inorder to reach more people and is full pf nutrients that a person needs in their bodies. So making this available to everyone they can eat it anytime of the day as a meal thereby ending hunger in Malawi, sometimes we do train people on how to make the flour so that people have access to this healthy flour in their homes and also ot is easy to make as maize and soya beans are the most commonly grown crops in Malawi. On sustainable agriculture, the farming systems used in growing the ingredients are sustainable we use human energy for irrigation and use manure and organic fertilizer on the crops.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

1 - pas du tout d'accord

02.03.02 Justification de la contribution de ma startup

The product provides different healthy benefits and nutrients that promote good health in a person, if a person is healthy their well-being is not affected negatively. The soya flour is there to carter for people who have different healthy conditions.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

1 - pas du tout d'accord

02.04.02 Justification de la contribution de ma startup

The children in Primary schools used to receive porridge but it has now stopped due to lack of funds and donors, as a Malawian based product we can bring back this action by allowing these kids gave access to a healthy breakfast that will make them healthy and active in schools.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

The business is owned by young woman, wherever fellow girls see a woman who is our there making a change it motivates them to aldo work hard on their goals and they are able to empower themselves.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

4

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

5

02.07.02 Justification de la contribution de ma startup

For irrigation proposes in the farming of the crops used in the soya flour production, we use a treadle pump which only requires human energy and does not require any form of finances apart from it's purchase.

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

4

02.08.02 Justification de la contribution de ma startup

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

We are fostering innovation as this is a product with so many nutrients and health benefits in one meal. Rather than taking different meals to attain the same nutrients our product provides

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

4

02.10.02 Justification de la contribution de ma startup

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

4

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

4

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

4

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

2

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

7 - tout à fait d'accord

02.15.02 Justification de la contribution de ma startup

Through the use of manure and organic fertilizer in the farming of the crops used in the flour production, we are promoting life on land as we dont use any chemical based fertilizer in the farming process. By indulging the local farmers we are also taught the local farming systems which are environmental friendly. We also use a recyclable packaging inorder to avoid unnecessary litter and harming the environment.

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

4

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

4

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

7 = Tout à fait d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

4

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

4

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

5

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

3

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

5

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

4

06.08 Justification

The demand being that of an affordable product which can assist people in the health sector in terms of nutrition

06.09 Analyse compétitive

Rab processors Likuni phala It is expensive on the market only people who are economically stable can afford My product has been built from a community which gives us more ground for support from fellow Malawians This startup was developed by a young woman in Malawi

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?