Nigeria - Business creation project

Décrivez votre projet en quelques mots

Ezentialz is a lip care brand that will focus on creating healthy and effective lip care products from natural ingredients.

01.01 Décrivez votre projet en détail

Ezentialz mission is to provide customers with lip care products that will hydrate, nourish, protect and enhance the health and beauty of their lips.The products will be made with natural ingredients (coconut oil,Aloe oil,shea butter, cocoa butter and other essential oils) that are both healthy and hydrating for the lips and induced with vitamin E and C extracts that will nourish and protect the lips.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Primarily, Ezentialz aims to solve the problem of harsh lip care products by providing a natural, healthier and nourishing alternative that will suit even customers with sensitive lips.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

1.Ezentialz aims to use natural ingredients that will nourish and moisturize the lips, providing a healthier and sustainable alternative to harsh/chemical-based lip care products 2.Ezentialz aims to use natural ingredients and vitamins to provide long-lasting moisture and protection,making it an effective solution for dry, chapped and sensitive lips. 3.Ezentialz prioritizes ethical and sustainable practices that will impact the environment and society positively.

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

Ezentialz primary target is young women (between the ages of 18 and 35) who earn a minimum of ₦30,000 monthly and are interested in beauty, self-care and, natural and effective products.Others who stand to gain from the project are; -Those(men and women) who accept and understand the importance of lip care as part of overall skincare. -Individuals who prioritize natural remedies and holistic heal. -Busy parents (mothers and fathers) seeking convenient, natural and effective lip care solutions for themselves and their families. -Businesses offering lip care services and seeking natural, effective products. -Retailers who cater to customers seeking for natural and hydrating lip care products. -Individuals planning to venture into the lip care business and are seeking natural and effective products for their customers.

01.05 Quand avez-vous commencé à travailler sur votre projet ?

12/12/2023

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

3

01.07 Parmi les autres propriétaires, combien sont des femmes ?

2

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

1.Name:Chukwudome Chiwendu Tittle:Partner Relationship:Sister Skills:extrovert,DIY Strengths:Creative thinking, innovative ideas for content creation 2.Name:Nkwor Abraham Title:Business Advisor Relationship:Father Skills:Business management, finance, leadership Experience:About 10 years experience in entrepreneurship Strengths:Strategic thinking,financial experience,mentorship,godly advice 3.Name:Maybelle Title:Lip Care Production Expert Relationship:Mentor Skills:Lip care production Experience:About 5 years of experience in lip care production Strengths:Technical expertise,product development We would also want to partner with young women who are seeking financial independence and women who run/own businesses that relate to our products and services.

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

Autre : Ezentialz belongs to the Cosmetics or Personal Care industry, specifically in the Lip Care segment. This industry includes companies that manufacture and market beauty and personal care products, such as lip balms, lip scrubs, lipsticks, and other lip care products. other categories that Ezentialz might fit into are;Beauty and Wellness,Health and Personal Care,Skincare and Lip Care,Natural and Organic Products,Cosmetics and Toiletries In Nigeria, lip care products fall under the personal care or beauty care industry, which is a subset of the larger fast-moving consumer goods (FMCG) industry. Specifically, lip care products are classified under the following categories:Personal Care,Beauty Care,Cosmetics,Toiletries,FMCG (Fast-Moving Consumer Goods)

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

6

02.01.02 Justification de la contribution de mon projet

Ezentialz wants to empower young women to become financially independent through becoming our distributors. We also want to empower individuals seeking financial independence with knowledge to start up their own lip care business and in the future give grants to individuals with outstanding performance in our lip care workshop. We believe this contributes to the No poverty goal

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

5

02.02.02 Justification de la contribution de mon projet

Ezentialz may not have a direct connection to the Zero Hunger goal. However,Ezentialz could ensure that its natural ingredients are sourced from sustainable and environmentally friendly suppliers, promoting responsible agriculture practices that support food security.Ezentialz could prioritize ethical business practices, such as fair trade and transparent pricing, which will help ensure that suppliers receive fair compensation for their products, supporting their livelihoods.

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

7 - Tout à fait d'accord

02.03.02 Justification de la contribution de mon projet

Ezentialz mission is providing effective products made with natural ingredients,free of harsh chemicals. Lip care contributes to skin care and skincare contributes to health care so Ezentialz contributes to the good health and wellbeing goal by providing healthy products that protect and nourish the lips.

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

5

02.04.02 Justification de la contribution de mon projet

Ezentialz may not contribute directly to the quality education goals but it will provide vocational training and skills that can be passed down or taught to others thereby promoting learning opportunities.

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

6

02.05.02 Justification de la contribution de mon projet

One of the goals of this project is to create a platform that empowers women. We have plans to work with young women and female students as distributors of our products. We are also interested in creating more opportunities that empower women such as lip care workshops that will teach them everything they need to know about starting up their own lip care business,grants to the best participant of these workshops to help kickstart their journey to financial independence,using female models and partnering with female influencers to promote our products.

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

5

02.06.02 Justification de la contribution de mon projet

One of the project's values is health and it's not just about using natural and skin friendly ingredients. Ezentialz will proritize making lip care products in a sanitary conditions and in a way that is ethical and ensures less waste in the environment.

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

5

02.07.02 Justification de la contribution de mon projet

Ezentialz can implement energy-efficient practices and technologies in our manufacturing processes,reducing energy consumption and waste.

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - Tout à fait d'accord

02.08.02 Justification de la contribution de mon projet

-Ezentialz will create productive employment opportunities for people, especially women, in local communities, promoting economic growth and decent work. -Ezentialz supports entrepreneurship and innovation in the beauty industry, promoting creative and sustainable business models that generate employment and economic growth. - Ezentialz can support MSMEs(local cosmetic stores, salons etc), which are essential for economic growth and decent work, by partnering with them, providing resources, and promoting their development. -Ezentialz prioritizes the economic empowerment of women, promoting gender equality and decent work, and providing opportunities for women to gain economic independence. -Ezentialz can invest in community development projects, promoting economic growth, decent work, and well-being for local communities.

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

7 - Tout à fait d'accord

02.09.02 Justification de la contribution de mon projet

-Ezentialz will invest in research and development to improve product quality, create new products, and develop innovative manufacturing processes, contributing to industrial innovation. - Ezentialz will invest in infrastructure development, such as building sustainable manufacturing facilities, improving supply chain logistics, and enhancing digital infrastructure, promoting industrial growth and innovation. -Ezentialz can support small-scale enterprises, such as local farmers and small businesses, by providing access to financial services, markets, and technology, promoting sustainable industrial development. -Ezentialz can encourage innovation by supporting startups, promoting the development of new technologies and industrial processes. -Ezentialz will invest in capacity-building programs for our distributors, suppliers, and local communities, enhancing skills and knowledge that contribute to industrial innovation and growth.

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

5

02.10.02 Justification de la contribution de mon projet

Ezentialz can contribute to reduced inequalities and promote a more inclusive and equitable society by: -Creating an inclusive business model that provides opportunities for marginalized groups, such as women and young adults (youths) -Providing access to skills development programs for marginalized groups, empowering them to access better employment opportunities or be financially independent. -Sourcing ingredients and materials from diverse and marginalized communities. -Investing in community development programs that address social and economic inequalities, such as gender equality initiatives and economic empowerment programs for marginalized groups. -Partnering with organizations and businesses that work towards reducing inequalities, supporting their initiatives and contributing to a more equitable society.

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

5

02.11.02 Justification de la contribution de mon projet

-prioritize local sourcing and develop our supply chain to support local economies, promoting sustainable and resilient communities. -Investing in community development programs that focus on sustainable development, such as waste management programs and environmental education. -Partnering with organizations that work towards sustainable urban development, supporting their initiatives and contributing to the development of sustainable and resilient communities.

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

5

02.12.02 Justification de la contribution de mon projet

-source ingredients from sustainable and environmentally friendly suppliers. Ensure responsible supply chain practices, promoting ethical sourcing, and transparency. -educate customers on the importance of responsible consumption and sustainable living practices, promoting behavioral change. -develop innovative and sustainable products that meet customer needs while promoting sustainable consumption.

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

5

02.13.02 Justification de la contribution de mon projet

-source ingredients from sustainable and environmentally friendly suppliers, promoting responsible agriculture practices that reduce carbon footprint. -Educate customers on climate change and promote sustainable practices that support climate action. Ezentialz's focus is on handmade products, crafted without machine manufacturing, further contributing to climate action by: - Reducing energy consumption and carbon emissions associated with machine-based production - Promoting sustainable and ethical labor practices - Supporting local economies and communities - Creating unique, high-quality products that encourage consumers to value and preserve them, reducing waste and the demand for frequent replacements.

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

5

02.14.02 Justification de la contribution de mon projet

-Source ingredients that are sustainably harvested and do not harm marine life. -Using packaging materials that are biodegradable, recyclable, or reusable, reducing plastic waste that can enter oceans. -Ensuring that their products do not contain harmful chemicals that can pollute oceans or harm marine life. -Supporting organizations that work to protect marine life. -Raising awareness about the importance of conserving the ocean and the impact of human actions on marine life. -Ensuring that supply chain does not contribute to overfishing, illegal fishing, or harmful fishing practices.

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

6

02.15.02 Justification de la contribution de mon projet

-Sourcingingredients from sustainable and environmentally friendly suppliers, promoting responsible land use and forest conservation. -Opting for eco-friendly packaging reduces waste and promotes sustainable land use. -Educating consumers about the importance of sustainable land use and responsible resource management. -Working with local communities to promote sustainable development and support local economies. -Products are handmade,reducing energy consumption and carbon emissions.Ezentialz can contribute to reducing climate change, which affects life on land.

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

6

02.16.02 Justification de la contribution de mon projet

-operate with transparency, accountability, and fair labor practices, promoting ethical business standards. -ensure that our operations and supply chain respect and promote human rights, including fair labor conditions and no child labor. -invest in community development programs. -ensure full compliance with laws and regulations(i.e ompleting necessary registrations for the brand),supporting the rule of law and strong institutions. -collaborate with organizations working towards peace, justice, and strong institutions, supporting collective action. - advocate for gender equality, diversity, and inclusion, promoting justice and equal opportunities.

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

5

02.17.02 Justification de la contribution de mon projet

- partnerships with organizations, businesses, and governments to achieve the Sustainable Development Goals. - engage with stakeholders, including customers, suppliers, and communities, to promote sustainable development and shared value. -building capacity and skills in sustainable development, entrepreneurship, and innovation, promoting economic growth and job creation. -leverage technology and innovation to drive sustainable development, improve efficiency, and reduce costs. -promote fair trade and investment practices, supporting economic development and sustainable growth. -support data collection, monitoring, and reporting to track progress towards the SDGs and make informed decisions.

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

6

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

5

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

5

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

6

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

6

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

5

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

5

05.08 Justification de mon projet

1.Ezentialz will develop new blends of natural ingredients, creating distinctive and effective products that will stand out in the market. 2.Ezentialz will prioritize eco-friendly packaging, using recyclable materials and minimal waste design, setting a high standard for environmental responsibility. 3.Ezentialz will leverage technology to enhance customer experience, offering personalized product recommendations and consultations 4.Ezentialz will offer a diverse range of products catering to various skin types and needs, making natural lip care accessible to a broader audience. 5.Ezentialz will invest in continuous research to stay ahead of in natural ingredient discovery and product innovation. 6.Ezentialz will partner with experts in sustainability, wellness, and technology to drive innovation and growth. 7.Ezentialz will foster a community-centred approach, encouraging customer feedback and involvement in product development. 8.Ezentialz will prioritize honesty and openness

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

Our competitors can be divided into;national(multinational cosmetic companies,large beauty brands or well known lip care brands with a nation wide presence),regional(lip care brands with a presence in multiple cities in a particular region, regional beauty chains,mid-sized cosmetic companies) and local(local pharmacies and drug stores,small beauty stores, local entrepreneurs and independent lip care brands).To stand out from the competition, Ezentialz can focus on the following,National Competitors:Emphasize natural and organic ingredients, differentiating from chemical-based products,Highlight cruelty-free and environmental friendly policies,Offer personalized products and customer service.Regional Competitors:Develop targeted marketing campaigns for specific regions,Collaborate with local influencers,set up distributors in each region.Local Competitors:Build strong relationships with local suppliers and partners,Engage with the local community through events and sponsorships.

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

By spreading the word to fellow young women and female entrepreneurs whenever there are empowerment opportunities available.