Tanzania - Startup under 3 years old

Décrivez votre projet en quelques mots

Mrembo Naturals recycle food wastes such as mango, avocado, spices and vegetables by creating different raw materials used in cosmetics such as oils and butter.

01.01 Décrivez votre startup en détail

Mrembo Naturals is creating organic cosmetics and raw materials from often neglected crops, empowering women farmers through training in sustainable cultivation which foster environmental sustainability. Buying imperfect produce and turning it into valuable ingredients like butter and oils which boosts women’s income and reduces food waste. This eco-friendly process supports over 20 jobs and benefits 150 women smallholder farmers in Tanzania.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The main issue we aim to address is the persistent poverty among women smallholder farmers, exacerbated by the significant waste of their crops—around 45% annually due to limited market access and unfair pricing. We intervene by purchasing these surplus crops, transforming them into raw materials for organic cosmetics, thereby providing a reliable income source for these farmers while also curbing food waste. Additionally, by tackling global food waste, which contributes to approximately 20% of the world's carbon emissions, we contribute to environmental sustainability. Furthermore, we offer employment opportunities to women by training them to gather neglected mangoes during their peak season, enabling them to earn income by supplying us with seeds where by we make mango butter. This multifaceted approach addresses economic disparity, environmental concerns, and gender inequality within agricultural communities.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Our startup offers several key benefits. Natural and Organic Ingredients: Our products are made from natural and organic ingredients, free from harmful chemicals, promoting healthier skin and hair. Such as mango butter, avocado butter and different spice oils. Sustainable Sourcing: We prioritise sustainable sourcing practices, reducing environmental impact and supporting local communities. We are sourcing our ingredients directly from women farmers which helps them to improve their livelihood because we are buying at fair prices. Empowerment of Women Farmers: By training and empowering women farmers, we create economic opportunities and promote gender equality in agriculture. We are training women farmers on organic farming which helps in conserving the environment.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Our startup's products are aimed at serving multiple stakeholders: Women Smallholder Farmers: Our primary focus is on empowering women smallholder farmers by providing them with fair prices for their crops, particularly those that would otherwise go to waste. This enables them to generate a stable income and improve their livelihoods. Consumers: Our organic cosmetic products cater to environmentally conscious consumers who value sustainability and natural ingredients. They benefit from high-quality, ethically sourced products that promote African natural beauty. Environment: By reducing food waste and promoting sustainable agricultural practices, our initiative contributes to environmental conservation and mitigates the carbon footprint associated with wasted crops. Local Communities: Our activities create employment opportunities and economic development within local communities, particularly for women, fostering inclusive growth and resilience.

01.05 Quand votre entreprise a-t-elle été créée ?

26/10/2021

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

2

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

The owners in our startup bring diverse skills and expertise. One has a background in operations, tax, law, and negotiation, while I, as the majority shareholder, have experience in project development, marketing, cosmetics, and team management. I've managed large sales teams in renowned companies, providing valuable leadership insight. Together, our combined skills and experiences drive the strategic vision and operational success of our startup. I am the majority owner of the company, possessing extensive skills in project development, marketing, cosmetics, and team management. My experience includes managing a sales team of over 2,000 representatives at Oriflame, which has honed my ability to lead large teams and drive sales effectively. My co-owner brings a complementary set of skills, specialising in operations, tax, law, and negotiation. Their expertise ensures efficient business operations, compliance with legal requirements, and successful negotiation of key business.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://mrembonaturals.com/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Matériaux (agriculture, pêche, produits chimiques, matériaux de construction, conteneurs et emballages, métaux et mines, papier et produits forestiers)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

Our startup strongly contributes to the No Poverty goal by empowering women smallholder farmers, providing them with training, fair prices for their crops, and opportunities to participate in the agricultural value chain. By generating employment and income for these women, we help lift them out of poverty and improve their livelihoods. Additionally, our initiatives to reduce food waste and promote sustainable agriculture contribute to overall economic stability and poverty alleviation within our communities. Through these efforts, we actively work towards ending poverty in all its forms, aligning with the United Nations' Sustainable Development Goals. Our startup tackles poverty by empowering women smallholder farmers with fair pricing, training, and employment. We buy organic crops at fair prices, provide training in organic farming to boost productivity, and create 570 jobs, including 70 direct roles in processing and operations. By adding value to local spices for cosmetics and

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

7 - tout à fait d'accord

02.02.02 Justification de la contribution de ma startup

Our startup strongly contributes to the Zero Hunger goal by addressing both food waste and economic insecurity among women smallholder farmers in Tanzania. We purchase crops that would otherwise go to waste, around 45% annually, providing a stable income to farmers and reducing food loss. By transforming these crops into valuable raw materials for organic cosmetics, we promote sustainable agriculture and improve nutrition through better resource utilization. Additionally, our training programs empower women with the skills needed for sustainable farming practices, further supporting food security and economic stability in their communities.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

Our startup strongly contributes to the Good Health and Well-being goal by promoting the use of natural and organic cosmetic products, which are healthier alternatives to chemical-laden products that can cause skin and health issues. By converting wasted crops into high-quality organic ingredients, we provide consumers with safe and beneficial skincare and haircare options. Additionally, our initiative supports the well-being of women smallholder farmers by providing them with stable income and training in sustainable agricultural practices, which improves their economic stability and overall quality of life. This holistic approach enhances health and well-being for both consumers and producers.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

5

02.04.02 Justification de la contribution de ma startup

Our startup contributes to the Quality Education goal by providing comprehensive training programs for women smallholder farmers, empowering them with skills in sustainable agriculture and business practices. Additionally, we give back 10% of our profit to support the education of less privileged girls through a strategic partnership with our NGO partner, Green Craft. These initiatives promote lifelong learning opportunities, enhance the livelihoods of women farmers, and ensure inclusive and equitable educational opportunities for disadvantaged girls, helping to break the cycle of poverty and empower future generations.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

Our startup strongly contributes to the Gender Equality goal by focusing on the empowerment of women smallholder farmers. We provide them with training, fair prices for their crops, and opportunities to participate in the agricultural value chain. Additionally, we create employment opportunities for women by training them to collect and process mangoes, offering a reliable income source. We also give back 10% of our profit to support the education of less privileged girls through our strategic partnership with the NGO Green Craft. These initiatives promote economic independence, educational opportunities, and overall empowerment for women and girls, driving gender equality in their communities.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

5

02.06.02 Justification de la contribution de ma startup

Our startup contributes to the Clean Water and Sanitation goal by promoting sustainable agricultural practices that minimize water usage and reduce pollution. By training women farmers in efficient water management techniques, we help ensure the availability and sustainable management of water resources. Additionally, our eco-friendly production processes reduce the environmental impact, protecting local water supplies from contamination. Through our initiatives, we support the broader goal of clean water and sanitation for all, emphasizing the importance of responsible resource management and environmental stewardship in our operations and community engagements.

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

6

02.07.02 Justification de la contribution de ma startup

Our startup contributes to the Affordable and Clean Energy goal by promoting sustainable practices and reducing reliance on traditional energy sources. Through our focus on organic cosmetics production, we prioritize energy-efficient processes and renewable energy sources, minimizing our carbon footprint. Additionally, by empowering women smallholder farmers and providing them with training and opportunities, we indirectly support the adoption of clean energy solutions in rural communities. Our commitment to sustainability extends to our supply chain, where we prioritize partners who share our values of affordability, reliability, and sustainability in energy usage. Through these efforts, we contribute to the broader goal of ensuring access to affordable, reliable, and clean energy for all, fostering a more sustainable future for generations to come.

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

6

02.08.02 Justification de la contribution de ma startup

Our startup significantly contributes to the Decent Work and Economic Growth goal by empowering women smallholder farmers and creating sustainable employment opportunities. We provide fair prices for their crops, training in sustainable agricultural practices, and involvement in the agricultural value chain. Additionally, we have trained 100 individuals in the collection of mangoes and preparing them for sale to us, where we extract their seeds for mango butter production. This training not only enhances their skills but also provides them with a source of income. Moreover, we have directly employed 10 people, further contributing to economic growth and decent work opportunities within our community. Through these initiatives, we foster inclusive economic development, ensuring that individuals have access to dignified employment and opportunities for advancement.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

Our startup contributes to Industry Innovation and Infrastructure by fostering sustainable agricultural practices and promoting innovation in the cosmetics industry. We invest in the development of eco-friendly production processes and renewable energy sources, reducing our environmental impact and promoting resilient infrastructure. Additionally, our focus on transforming neglected crops into valuable raw materials for organic cosmetics demonstrates innovative approaches to resource utilization and waste reduction. By providing training and opportunities for women smallholder farmers, we also encourage innovation in agricultural practices, leading to more resilient and inclusive economic growth. Through these initiatives, we contribute to the promotion of sustainable industrialization, innovation, and infrastructure development, fostering long-term economic prosperity and environmental sustainability.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

Our startup strongly contributes to the Reduced Inequalities goal by addressing disparities within and among countries. We prioritize gender equality and economic empowerment, particularly focusing on women smallholder farmers. By providing training, fair prices, and opportunities for women to participate in the agricultural value chain, we help reduce gender-based inequalities in access to resources and income. Additionally, through our partnerships and initiatives, we aim to bridge the gap between rural and urban communities, fostering greater inclusivity and equitable access to opportunities. These efforts contribute to creating a more equal and just society, where all individuals have the chance to thrive and succeed regardless of their background or circumstances.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

5

02.11.02 Justification de la contribution de ma startup

Our startup contributes to the Sustainable Cities and Communities goal by promoting inclusive, safe, resilient, and sustainable urban development. Through Inclusive Development: We prioritize inclusive practices that ensure the participation of all community members, including marginalized groups especially women, in decision-making processes related to urban development.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

Our startup strongly contributes to the Responsible Consumption and Production goal by promoting sustainable practices and embracing the principles of the circular economy. We prioritize the utilization of organic waste materials, transforming them into valuable raw materials for our organic cosmetics. This not only reduces waste but also promotes resource efficiency and minimizes environmental impact. Additionally, we strive to educate consumers about the importance of responsible consumption, encouraging them to choose eco-friendly products and support sustainable production practices. Through our commitment to sustainability and circularity, we aim to foster a more sustainable and resilient economy while minimizing our ecological footprint.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

7 - tout à fait d'accord

02.13.02 Justification de la contribution de ma startup

Our startup strongly contributes to the Climate Action goal by implementing sustainable practices that help combat climate change and its impacts. We reduce food waste by transforming discarded crops into raw materials for organic cosmetics, which significantly lowers methane emissions from decomposing organic matter. By training women farmers in sustainable agriculture, we promote practices that enhance soil health, increase carbon sequestration, and reduce reliance on chemical fertilizers. Additionally, our production processes prioritize energy efficiency and the use of renewable resources, further reducing our carbon footprint. These efforts collectively contribute to mitigating climate change and fostering a more sustainable and resilient environment.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

3

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

6

02.15.02 Justification de la contribution de ma startup

Our startup somewhat contributes to the Life on Land goal by promoting sustainable agricultural practices and reducing food waste. We train women smallholder farmers in eco-friendly farming techniques, which help protect and restore terrestrial ecosystems. By purchasing crops that would otherwise go to waste, we reduce the pressure on land resources and promote more efficient land use. Additionally, by transforming fruit waste into valuable raw materials for organic cosmetics, we help combat land degradation and reduce biodiversity loss. These efforts contribute to the sustainable management of land and forest resources, supporting environmental conservation.

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

3

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

4

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

6

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

7 - Tout à fait d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

7 - Tout à fait d'accord

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

7 - Tout à fait d'accord

06.08 Justification

Our project idea is unique and innovative because it harnesses the potential of an often overlooked resource: mango kernels. While many may view discarded mango kernels as waste, we see an opportunity to extract valuable and highly effective raw materials, such as mango butter. This innovative approach not only addresses the issue of food waste but also provides a sustainable solution for producing cosmetic ingredients. Mango butter, a substitute for shea butter, is in high demand globally, making our product both innovative and marketable. By repurposing what is typically considered waste, we demonstrate our commitment to sustainability and innovation in the cosmetics industry.

06.09 Analyse compétitive

Our main potential competitors in the organic cosmetics industry include established brands that offer similar products using conventional ingredients. However, what sets us apart is our unique approach to sourcing raw materials. Unlike our competitors, we prioritize sustainability by utilizing overlooked resources such as mango kernels to create high-quality cosmetic ingredients like mango butter. This not only differentiates us in the market but also aligns with the growing consumer demand for eco-friendly and ethically sourced products. Additionally, our focus on empowering women farmers and reducing food waste further distinguishes us, reinforcing our commitment to social and environmental responsibility. Overall, our innovative sourcing methods and dedication to sustainability give us a competitive edge in the organic cosmetics market.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

In 2022, I, along with eight other young women, formed an NGO dedicated to profiling, mentoring, and training young female entrepreneurs. Recognising that many young women in Tanzania face challenges such as lack of information, mentorship, support, capital, and navigating tax and regulatory issues, we set out to make a difference. We have identified and profiled 1,000 young women entrepreneurs in Tanzania, giving them visibility and acknowledging their efforts. We provide mentorship opportunities, connecting young women with experienced entrepreneurs and industry experts who offer guidance and support. Over the past two years, we have given awards to outstanding young women entrepreneurs, celebrating their achievements and inspiring others to pursue entrepreneurship. Through these actions, we aim to empower young women, helping them overcome obstacles and succeed in their entrepreneurial endeavours.