Ghana - Business creation project

Décrivez votre projet en quelques mots

AgroMarket is an online platform that enables working professionals to source groceries, grains and other essential food items sourced directly from smallholder farmers nationwide on credit.

01.01 Décrivez votre projet en détail

AgroMarket is an online platform that helps working professionals access groceries and other essential food items on credit while connecting smallholder farmers to ready markets. Our innovative approach involves partnering with small businesses to offer their staff the convenience of ordering essential food items online on credit and paying when they receive their salaries. Employees place orders through our user-friendly platform, which are then approved by their employer. AgroMarket processes and delivers these orders promptly. To incentivize participation, employers receive a commission on the total value of their employees' orders. We source all food items from local farmers nationwide. By linking smallholder farmers directly to consumers, AgroMarket helps reduce farmers' losses and increase their income, thereby supporting sustainable agriculture and local economies.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The main problem AgroMarket is addressing is the dual challenge of limited market access for smallholder farmers and the inconvenience faced by working professionals in sourcing quality grains and groceries. Smallholder farmers often struggle to find reliable buyers, leading to post-harvest losses and reduced incomes. Simultaneously, busy professionals need a convenient way to purchase essentials without immediate financial strain. AgroMarket bridges this gap by providing a platform where smallholder farmers can sell their produce directly to consumers, ensuring fair prices and reducing waste. For working professionals, AgroMarket offers a seamless online ordering system with flexible credit terms, allowing them to buy now and pay later. This integrated solution not only enhances the livelihoods of farmers by increasing their income and market reach but also improves the quality of life for professionals by making grocery shopping more accessible and financially manageable.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

AgroMarket provides multiple benefits, aiming to create a positive impact for both smallholder farmers and working professionals: 1. Market Access for Farmers: By connecting smallholder farmers directly to consumers, AgroMarket helps reduce post-harvest losses and increase farmers' incomes, ensuring they receive fair prices for their produce. 2. Convenience for Professionals: The platform offers a seamless online ordering system for groceries and essential food items allowing busy professionals to shop conveniently and have items delivered to their doorstep. 3. Flexible Payment Options: AgroMarket provides a buy-now-pay-later option, where employees can order essentials on credit and pay when they receive their salaries. We strongly believe that these advantages collectively enhance food supply chain efficiency, support sustainable agriculture, and improve the quality of life for all stakeholders involved.

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

AgroMarket is designed to serve two primary groups: smallholder farmers and working professionals employed in small to medium-sized businesses. The targeted beneficiaries are: 1. Smallholder Farmers: AgroMarket connects these farmers directly to a reliable market, helping them reduce post-harvest losses and secure fair prices for their produce, thereby increasing their income and promoting sustainable farming practices. 2. Working Professionals: The platform caters to employees in small to medium-sized businesses, providing them with a convenient way to purchase high-quality grains and groceries on credit. This flexibility allows them to manage their finances better and improves their access to essential food items. 3. Employers: Small to medium-sized business owners also benefit as they receive a commission on their employees' total orders, adding a financial incentive and enhancing employee satisfaction and retention through this value-added service.

01.05 Quand avez-vous commencé à travailler sur votre projet ?

01/02/2024

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

2

01.07 Parmi les autres propriétaires, combien sont des femmes ?

1

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

Emmanuel Boadi Kyei holds a Bachelor's in Management Studies from the University of Cape Coast and a Certificate in Financial Risk Management from the Presbyterian University, Ghana. With over six years of experience in sales, marketing, customer management, and business developmen. Emmanuel excels in driving growth, fostering strategic partnerships, and implementing innovative strategies. His blend of academic and practical expertise, along with his dedication to excellence, makes him a valuable asset in the business landscape. Cynthia Agyeiwaa Antwi holds a Bachelor's degree in English from the University of Ghana. With over four years of experience in operations and human resource management, she has honed her skills in ensuring operational efficiency and smooth Human Resource processes. Her passion for the agricultural value chain, along with her strong leadership, decision-making, and communication skills, consistently drives excellence.

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

http://www.agromarket.com.gh

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

l) Agriculture

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

5

02.01.02 Justification de la contribution de mon projet

AgroMarket directly contributes to the Sustainable Development Goal of No Poverty by enhancing economic opportunities and financial stability for smallholder farmers and working professionals. By connecting farmers to a reliable market, AgroMarket helps increase their incomes through fair pricing and reduced post-harvest losses, thus lifting them out of poverty. For working professionals, the platform offers convenient access to essential grains and groceries on credit, enabling better financial management and reducing economic stress.

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

7 - Tout à fait d'accord

02.02.02 Justification de la contribution de mon projet

AgroMarket contributes to the SDG goal of Zero Hunger by improving food access and reducing food insecurity. By connecting smallholder farmers directly to consumers, AgroMarket ensures a more efficient and transparent food supply chain, reducing food wastage and ensuring fair prices for farmers. This helps increase food availability and access for consumers, ultimately reducing hunger.

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

5

02.03.02 Justification de la contribution de mon projet

AgroMarket contributes to the SDG goal of Good Health and Well-being by ensuring access to nutritious food, promoting healthy eating habits, and reducing food-related stress. By providing easy access to high-quality groceries and food items, AgroMarket encourages consumers, including working professionals, to make healthier food choices. Access to nutritious food supports overall well-being, reducing the risk of malnutrition and diet-related health issues. Additionally, by linking smallholder farmers directly to consumers, AgroMarket promotes sustainable farming practices, which can lead to healthier food options and environmental benefits.

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

1 - Pas du tout d'accord

02.04.02 Justification de la contribution de mon projet

N/A

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

4

02.05.02 Justification de la contribution de mon projet

N/A

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

1 - Pas du tout d'accord

02.06.02 Justification de la contribution de mon projet

N/A

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

1 - Pas du tout d'accord

02.07.02 Justification de la contribution de mon projet

N/A

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

5

02.08.02 Justification de la contribution de mon projet

AgroMarket contributes to the SDG goal of Decent Work and Economic Growth by creating economic opportunities and supporting smallholder farmers and businesses. It provides a platform for smallholder farmers to access markets directly, increasing their incomes and promoting economic growth in rural areas. The commission to employers incentivizes participation, contributing to business growth.

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

3

02.09.02 Justification de la contribution de mon projet

N/A

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

4

02.10.02 Justification de la contribution de mon projet

N/A

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

3

02.11.02 Justification de la contribution de mon projet

N/A

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

5

02.12.02 Justification de la contribution de mon projet

AgroMarket contributes to the SDG goal of Responsible Consumption and Production by promoting efficient use of resources and reducing food waste. By connecting smallholder farmers directly to consumers, AgroMarket streamlines the supply chain, reducing inefficiencies and lowering the carbon footprint associated with food distribution. The platform encourages responsible consumption by offering access to high-quality, locally sourced produce, thus supporting sustainable farming practices. Additionally, AgroMarket's buy-now-pay-later model encourages consumers to plan purchases, reducing impulse buying and food wastage.

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

5

02.13.02 Justification de la contribution de mon projet

AgroMarket contributes to the SDG goal of Climate Action by promoting sustainable agricultural practices and reducing carbon emissions. By connecting smallholder farmers directly to consumers, AgroMarket reduces the need for intermediaries and long transportation routes, thus lowering carbon emissions associated with food distribution. Encouraging local sourcing and reducing food waste further minimizes the environmental impact.

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

1 - Pas du tout d'accord

02.14.02 Justification de la contribution de mon projet

N/A

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

4

02.15.02 Justification de la contribution de mon projet

N/A

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

2

02.16.02 Justification de la contribution de mon projet

N/A

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

4

02.17.02 Justification de la contribution de mon projet

N/A

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

3

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

5

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

5

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

6

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

4

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

4

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

4

05.08 Justification de mon projet

AgroMarket is unique and innovative in its approach to bridging the gap between smallholder farmers and urban consumers. Unlike traditional markets, AgroMarket's online platform directly connects farmers to consumers, ensuring fair prices and reducing food waste. Our buy-now-pay-later model provides financial flexibility for working professionals, while the commission we offer to employers incentivizes their participation. Our platform is powered by tech which makes the process of ordering seamless. We focus on sustainability, convenience, and supporting local economies which sets us apart while making us a pioneer in promoting fair trade, reducing post-harvest losses, and enhancing food security.

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

Our main competitors include local open markets, supermarket chains like Melcom, and online platforms like Noknok. What sets us apart is our direct connection to smallholder farmers, ensuring fresher produce and fair prices. Unlike open markets, we offer the convenience of online shopping with flexible credit options. Compared to supermarket chains, we focus on supporting local farmers and reducing food waste. Additionally, our commission incentive for employers and our focus on working professionals sets us apart, helping us foster business partnerships and community growth.

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

I run a non-profit, Nsesa Foundation that trains university students and graduates in entrepreneurship and innovation. One of the ways we are promoting the role of female entrepreneurs is to provide scholarships for females to attend our training bootcamps.