Ghana - Business creation project

Décrivez votre projet en quelques mots

T.T.Y.M is a social enterprise addressing reproductive health issues, maternal and child mortality through community engagement, technology and affordable innovation

01.01 Décrivez votre projet en détail

T.T.Y.M Global (Talk To Your Midwife) has been a radio program for two years. Influenced by data and feedback, we are creating a holistic way of contributing to the reduction of maternal mortality and reproductive health complication by building a social enterprise. In light of that, we utilise mobile technology and affordable innovation to provide reproductive health services and fight maternal and child mortality. We deliver tailored healthcare information, midwife consultation, pregnancy and menstrual tracking tools via our mobile app, liaise with Ghana health service to reach rural communities, train Traditional birth attendants & distribute emergency maternity kits to pregnant women in underserved communities. Through our USSD feature, women in low and middle income areas, can still access tailored information and receive care from our midwives. We have our MVP and ready to be deployed

01.02 Quel est le problème principal que vous essayez de résoudre ?

My work as a midwife gives me first hand experience on the debilitating effect of lack of access to comprehensive sexual and reproductive health (SRH) education and services in Ghana, Lack of access to maternal health services and skilled personnels in rural communities. According to the Ghana Health Service, maternal mortality rates remain high at 310 per 100,000 live births. Many pregnant women, adolescents, and women of reproductive age struggle to access essential health services and education, leading to poor health outcomes. women face life-threatening complications during pregnancy and childbirth due to inadequate care. Adolescents lack proper SRH education, increasing their risk of unintended pregnancies and sexually transmitted infections (STIs).

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

Our app will offer a wealth of educational resources on sexual and reproductive health, tailored to the needs of adolescents and women of all reproductive ages. This will empower users with the knowledge they need to make informed decisions about their health, reducing the incidence of unintended pregnancies and sexually transmitted infections. The app will facilitate virtual consultations with certified midwives. This will ensure that users receive timely, expert advice and support, regardless of their location. It will bridge the gap in healthcare access, especially in underserved areas with a shortage of skilled personnel. Our startup will also distributes emergency maternity kits to pregnant women. These kits will contain essential items needed for safe deliveries and immediate postnatal care. The kits will improve preparedness for childbirth, especially in remote areas with limited access to healthcare facilities.

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

Our startup's product will serve women and adolescents in Ghana who face significant barriers to accessing comprehensive sexual and reproductive health (SRH) services. Adolescent Girls Needing accurate, age-appropriate information about their bodies, menstrual health, and reproductive rights. women of reproductive age requiring reliable information and support for managing menstrual cycles, fertility, contraception, pregnancy, and overall reproductive health, expectant mothers needing guidance and support throughout their pregnancy journey, including prenatal care, childbirth preparation, and postnatal care. 1Rural and Underserved Communities with limited access to healthcare facilities and professionals, leading to higher risks of maternal and infant mortality. Health Professionals and Midwives providers who can use the platform for virtual consultations and to deliver critical health education to a broader audience.

01.05 Quand avez-vous commencé à travailler sur votre projet ?

01/06/2024

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

2

01.07 Parmi les autres propriétaires, combien sont des femmes ?

1

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

The founder of the startup is a midwife with three years of clinical experience, adept in patient care and reproductive health advocacy. She has a robust background in health education, having hosted a radio program that engages with a wide audience on comprehensive sexual and reproductive health topics. The UX/UI designer co-founder brings extensive experience in creating user-friendly and visually appealing interfaces. Her skills in user research and prototyping ensure the app is accessible and meets the diverse needs of its users. The third co-founder, a web developer, is experienced in building scalable web applications, ensuring the technical reliability and security of the platform. His expertise allows for the integration of advanced features, enhancing the app's overall functionality.

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://talk-to-your-midwife.web.app/

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

f) Soins de santé (équipements et services de santé)

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

5

02.01.02 Justification de la contribution de mon projet

By providing comprehensive SRH education through our app, we empower women and adolescents with the knowledge they need to make informed decisions, leading to healthier families and reduced healthcare costs. Our platform also connects users to skilled midwives and healthcare professionals, ensuring access to quality care, which can prevent complications and reduce maternal and infant mortality rates. Additionally, we distribute emergency maternity kits to pregnant women, ensuring they have essential resources for safe deliveries. By improving health outcomes and reducing healthcare-related financial burdens, our startup contributes to breaking the cycle of poverty, fostering healthier communities, and promoting economic stability.

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

4

02.02.02 Justification de la contribution de mon projet

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

7 - Tout à fait d'accord

02.03.02 Justification de la contribution de mon projet

With my three years of experience as a midwife and two years hosting a reproductive health radio program, I understand firsthand the needs of women and adolescents. Our startup promotes good health and well-being by addressing critical gaps in sexual and reproductive health (SRH) services and maternal healthcare. Our app provides comprehensive SRH education, empowering users with the knowledge they need to make informed decisions, leading to healthier lifestyles and improved well-being. All services rendered through the app, USSD feature and community engagement aims to promote the health of our target audience and contribute to reducing maternal mortality rates in Ghana.

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

4

02.04.02 Justification de la contribution de mon projet

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

5

02.05.02 Justification de la contribution de mon projet

Our startup contributes to gender equality by creating a safe, inclusive platform where women and girls can openly discuss their reproductive health. By providing comprehensive sexual and reproductive health education, we empower our users with the knowledge needed to make informed decisions about their bodies and their health. This empowerment boosts their confidence and ensures they have the tools to advocate for themselves in various aspects of life.

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

4

02.06.02 Justification de la contribution de mon projet

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

2

02.07.02 Justification de la contribution de mon projet

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

2

02.08.02 Justification de la contribution de mon projet

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

7 - Tout à fait d'accord

02.09.02 Justification de la contribution de mon projet

By leveraging technology to revolutionize healthcare delivery and support. We have developed an innovative mobile app that connects pregnant women, adolescents, and women of all reproductive ages with skilled midwives for virtual consultations. This digital platform ensures that even those in remote or underserved areas can access quality reproductive health services and information. By utilizing modern technology and a user-friendly interface, our app provides essential health resources, tracking tools, and support, thus contributing to the enhancement of healthcare infrastructure. This approach not only fosters innovation within the healthcare industry but also helps bridge the gap between healthcare providers and patients, ultimately leading to improved health outcomes and a more resilient healthcare system.

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

4

02.10.02 Justification de la contribution de mon projet

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

1 - Pas du tout d'accord

02.11.02 Justification de la contribution de mon projet

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

1 - Pas du tout d'accord

02.12.02 Justification de la contribution de mon projet

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

1 - Pas du tout d'accord

02.13.02 Justification de la contribution de mon projet

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

1 - Pas du tout d'accord

02.14.02 Justification de la contribution de mon projet

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

1 - Pas du tout d'accord

02.15.02 Justification de la contribution de mon projet

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

1 - Pas du tout d'accord

02.16.02 Justification de la contribution de mon projet

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - Tout à fait d'accord

02.17.02 Justification de la contribution de mon projet

Our startup contributes to SDG 17, "Partnership for the Goals," by actively collaborating with key stakeholders in the healthcare sector. We partner with the Ghana Health Service, Traditional Birth Attendants (TBAs), and various health professionals to create a comprehensive and inclusive healthcare platform. These partnerships enhance our capacity to deliver quality reproductive health services and education. By working together with established health institutions and professionals, we ensure that our users receive accurate information and reliable care. This collaborative approach fosters stronger health systems and promotes sustainable development within the communities we serve. Through these partnerships, we leverage the expertise, resources, and networks of our collaborators, enabling us to scale our impact and reach more individuals in need.

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

6

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

3

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

1 - Pas du tout d'accord

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

6

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

5

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

6

05.08 Justification de mon projet

Our project idea is unique and innovative because it transforms traditional healthcare services by integrating modern technology. Unlike existing services, it specifically addresses unmet needs in reproductive health, maternal care, and sexual health education. By offering virtual consultations with professional midwives, we extend the range of services available to women, including comprehensive tracking of pregnancy, menses, and fertility using AI. Additionally, our service is designed to be accessible via USSD for women in low- and middle-income areas ensuring inclusivity. This approach not only enhances traditional healthcare but also provides a more holistic and easily accessible solution for women’s health needs.

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

Our main conpetitors are apps providing reproductive health education such as Flo, and Gestage app etc.These apps focus on specific aspects of reproductive health whereas our app provides a holistic approach, thus, full range of reproductive health services. We improve inclusion by using low cost innovation to be able to reach women in rural areas. there is a real time, direct consultation providing timely and accurate healthcare support and finally, we not only serve individuals but also engage communities through our outreaches and providing them with resources.

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Personally, i mentor 3 midwives, encouraging them to think outside the box and recognise that our roles as midwives are vast and goes beyond the walls of the hospital or the bedside. Through this mentorship, I empower them using myself and other successful midwife entrepreneurs as examples to let them know what is possible.