South Africa - Startup under 3 years old

Décrivez votre projet en quelques mots

Cultivate Coffee Co. a brand-new social enterprise in Empangeni that will be replicated throughout South Africa, aims to create a hub of creativity, entrepreneurship, and excellence, anchored by a unique, multifunctional coffee bar.

01.01 Décrivez votre startup en détail

A self-sustainable community hub anchored by a speciality coffee shop in the heart of Empangeni. Using prefabricated materials and design, we will create an inclusive, well-designed, functional space for the community’s benefit. Our focus is on young aspiring entrepreneurs, job seekers, pupils and students, freelancers, creatives, and, of course, coffee drinkers in the town of Empangeni. The ecosystem will include: • Training and development programmes for aspiring entrepreneurs • Affordable retail space • Office space in the form of co-working with Wi-Fi connectivity • Library (full of African and global literature) and a study centre • Multifunctional training space to be used for our own programmes and tobe hired out for external programmes • Renewable energy to remain “online” throughout the day • Advertising space for partners, funders and the entrepreneurs we house • Coffee shop and café for the entire community to enjoy, eat and gather at

01.02 Quel est le problème principal que vous essayez de résoudre ?

Entrepreneurship is our greatest tool as South Africans to lift young people out of poverty and purposelessness. However, peri-urban areas, such as Empangeni, do not have sufficient networks, infrastructure, knowledge hubs, or financial tools to stimulate a culture of entrepreneurship and propel talented individuals into the marketplace. Local Government has identified the following issues concerning youth in the City of Umhlathuze: youth unemployment, low levels of skills and high levels of unemployed graduates. Further expanded the issues identified include: • Unprecedented youth unemployment • Poor or irrelevant skills in relation to industry demands • Unstructured on-the-job training, work experiences, internships and learnerships • Lack of formalised partnerships with the private sector • Unstructured opportunity pipeline management • No comprehensive profiling of job seekers, emerging entrepreneurs • Poor coordination of interventions • Poor alignment of initiatives

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Coffee is a delicious commodity and a powerful tool that can be the nucleus of a thriving creative and entrepreneurial ecosystem. It offers an opportunity to attract potential entrepreneurs, train and develop skills, and create a physical environment for them to test and grow their ventures. As a result of the COVID-19 global pandemic, remote working among employees is increasing. Similarly, students and scholars need off-site environments to study and research from. Added to this, the number of freelancers, consultants, and entrepreneurs is increasing. We have an opportunity to create a space for the above-mentioned to gather, hold meetings, work from, and take breaks. using a multi-pronged approach, young aspiring entrepreneurs will grow to establish successful businesses and continue to have an ecosystem to participate in long after our interventions. The coffee shop element of the business will also create jobs through barista and hospitality training.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

We are investing in the community of Empangeni: Urban Area, It is regarded as the major service and retail centre of uMhlathuze Municipality. Population 110,340 (714.30 per km²) Households 29,292 (189.62 per km²). Our main beneficiaries are youth aged 18 -35 who have started a business or desire to. We aim mainly at people of colour but are open to all races and genders. Secondary beneficiaries are job seekers aged 18 -35 and thirdly community members in Empangeni who need a co-working environment and coffee shop.

01.05 Quand votre entreprise a-t-elle été créée ?

01/01/2022

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

6

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Puno Selesho, Team leader & Strategy Creative & Transformation Entrepreneur Thabiso Mokoena Design & Architecture Architectural Designer Lindokuhle Mthembu Communications & Head Barista Creative Planner Innocent Shabalala Youth Development & Operations Programme Manager & Fitness Coach Thoriso Mnguni Sales & Operations Psychology Student & Church Intern Hloni Khumalo Brand Development & Design Website Developer & Entrepreneur

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.instagram.com/cultivatecoffeeza/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Autre : Hospitality (food & drink) & Infrastructure and IT (physical work and training space & wifi access)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

Every household that has 1 successful entrepreneur in it has a greater chance of being lifted out of poverty. Additionally if these micro-enterprises grow, they have the potential to employ people which will increase the earning capacity of said individuals.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

3

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

3

02.03.02 Justification de la contribution de ma startup

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

7 - tout à fait d'accord

02.04.02 Justification de la contribution de ma startup

The landscape of education is changing rapidly. Formal tertiary education is no longer the only avenue for success. By offering quality, practical training (certified and uncertified) that young entrepreneurs & job seekers can immediately apply in their businesses and lives, we can provide quality and effective education.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

5

02.05.02 Justification de la contribution de ma startup

We desire to have programmes at empowering the girl child and the boy child in the respective areas of need.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

3

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

7 - tout à fait d'accord

02.07.02 Justification de la contribution de ma startup

The hope is to have hubs that are powered by alternative energy such us solar - this will ensure that we are "always-on" and reduce the reliance of coal-powered electricity.

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

We are building an entrepreneurial eco-system in a small town, and connecting those entrepreneurs to bigger markets in the country (and beyond). We also aim to identify businesses that can create employment for others. Our own coffee shop and Youth Hub will also hire individuals directly from the community.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

Definitely! Co-working spaces, innovation hubs, accelerators etc. have played a crucial role in providing infrastructure for our greatest minds to innovate and create solutions for humanity's most pressing problems. Our hub will fulfil the same role.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

The profile of unskilled, unemployed, job-seeking, entrepreneurially minded youth is who we aim to serve. By empowering them with skills, resources and an ecosystem to develop in we will be reducing inequality and increasing their standing in society/community.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

5

02.11.02 Justification de la contribution de ma startup

Entrepreneurial hibs and coffee shops provide a "third space" for all community members. This is a cornerstone for any community as plenty of gatherings, conversations etc. are held here. Also, the youth of uMhlathuze specifically don't have many safe places tp gather, grow, have fun and learn. There are bars and clubs but these do not create a healthy environment. A coffee shop and library that is trendy could create a safe and stimulating environment for them..

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

2

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

2

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

1 - pas du tout d'accord

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

1 -pas du tout d'accord

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

4

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

4

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

5

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

5

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

3

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

5

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

6

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

5

06.08 Justification

There are coffee shops in Empangeni but. not co-working and training spaces. Entrepreneurial hubs do exist in the country but not in Empangeni. Therefore, we are bringing something new to this region.

06.09 Analyse compétitive

There are currently less than 5 coffee shop competitors in the market. However, none have created a hub that can create an entrepreneurial and creative ecosystem to this extent.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

My other main job is being a writer and communicator - I use this in entrepreneurial women-empowerment spaces hugely