South Africa - Startup under 3 years old

Décrivez votre projet en quelques mots

We are a job marketplace focused on empowering small businesses through impactful marketing solutions. Our goal is to link these businesses with skilled marketers and creatives to offer marketing solutions that can create change for these businesses.

01.01 Décrivez votre startup en détail

We are a job marketplace powered by the community, committed to empowering small businesses with powerful marketing solutions. Our goal is to connect these businesses with a wide range of skilled marketers and creatives from different fields, offering effective marketing strategies that generate substantial return on investment. We provide a platform where freelancers can enhance their skills, ensuring the highest level of project success. Unlike other platforms, we provide educational resources and exclusive perks to support freelancers in their professional development. Our community features promote collaboration, networking, and mutual assistance, enriching our offerings and creating a ripple effect. As a result, we build trust and drive success for all our users.

01.02 Quel est le problème principal que vous essayez de résoudre ?

SMMEs in South Africa encounter a multitude of obstacles, as data indicates that the majority of small enterprises find it difficult to survive past their initial two years of operation. Scarce resources impede their capacity to expand, while a lack of marketing expertise hinders their ability to reach their target market effectively. Marketing is often likened to the heart of a business. In the absence of successful product or brand communication, the likelihood of growth is significantly diminished. Version 1: It can be quite challenging for freelancers to manage their finances due to the irregular income they face, which often leads to financial stress. Additionally, many freelancers struggle to find consistent work opportunities and encounter barriers when trying to acquire in-demand skills. Moreover, the increasing gap in technological skills worsens socio-economic issues, leaving numerous young individuals without the necessary skills for the digital economy.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Feature Development: - Implementing user feedback loops to prioritize the most valuable features can prevent overbuilt technology. Regularly assess the usage of existing features to determine if they should be maintained or phased out. Provide Benefits - Partner with insurance companies and financial institutions to offer group health insurance, retirement plans, and other benefits typically associated with full-time employment. Brand Marketing - Effective brand marketing increases visibility and awareness, which can attract and retain more customers. Community access - Access to a community provides networking and learning opportunities, which can lead to new collaborations and business opportunities .

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Our customer base consists of Small, Medium, and Micro Enterprises spanning various industries and sectors of the economy. In order to refine our scope, we are specifically aiming at small businesses operating within the formal sector of the economy. On the freelancer side, our target audience includes final year students, post-graduate students, and professional freelancers with expertise in media and marketing fields.

01.05 Quand votre entreprise a-t-elle été créée ?

05/06/2024

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

0

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Luvo Mpambo is visionary leader committed to driving social change and empowering communities. With a background in informatics and extensive experience in sales and freelancing, Luvo brings a wide range of skills to his role at Hussle Inc. In his first year, he achieved an impressive feat by becoming the only first-year finalist in the highly competitive entrepreneurship competition, The Pitch UCT in 2023. Additionally, in the same year he developed his own version of Uber Eats specifically tailored for students, although it unfortunately faced obstacles due to institutional restrictions. Undeterred, Luvo has since ventured into other entrepreneurial endeavours. Furthermore, he excels in graphic design, content marketing, video creation and editing, effectively amplifying the organization's message and engaging diverse audiences.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://hussle-fs8g19.mysharetribe-test.com/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Technologies de l'information (services numériques, équipements et logiciels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

4

02.01.02 Justification de la contribution de ma startup

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

3

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

6

02.03.02 Justification de la contribution de ma startup

After tapping into untapped markets, one of our first major milestones is to introduce additional service tiers called HUSSLE Plus and HUSSLE Pro, which aims to include: Benefit Packages - access to discounted health insurance, legal assistance and other benefits associated with recruitment. Ensuring Stability - develop programs that provide a more stable income for freelancers, such as retainer agreement, long-term contracts or subscription-based services that guarantee a certain amount of work each month.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

6

02.04.02 Justification de la contribution de ma startup

Part of our strategy of tapping into untapped markets - is to utilize various features that will facilitate an environment of continuous learning that will eventually enable our technology to be more inclusive. Educational resources - access to educational resources allows for continuous learning and skill development, which is crucial for staying competitive in the rapidly evolving market. Professional Development -Offer training, certification programs, and career development resources to help freelancers improve their skills and advance their careers. This can include access to online courses, webinars, and mentorship programs. Clear Career Path - Develop clear pathways for career progression within the freelancing ecosystem. We will introduce levels or tiers that freelancers can achieve based on experience, client feedback, and completed projects, similar to how traditional companies have junior, mid-level, and senior roles.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

4

02.05.02 Justification de la contribution de ma startup

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

1 - pas du tout d'accord

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

1 - pas du tout d'accord

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

6

02.08.02 Justification de la contribution de ma startup

Our strategy includes effectively addressing the lack of support for freelancers to achieve stability in terms of project availability and consistent income. Additionally, we aim to provide features that will allow small businesses to optimize the management of their projects with specific freelancers to ensure that services are completed according to their specific requirements for optimal performance. We are committed to creating a conducive work environment and promoting economic growth through various means: implementing a professional rating system to instill confidence in both small businesses and freelancers, offering negotiable pricing to make services more accessible and appealing to a wider clientele, and establishing a clear tiered system for career advancement where freelancers can earn badges and certifications to enhance their visibility and appeal to high-paying clients.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

4

02.09.02 Justification de la contribution de ma startup

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

5

02.10.02 Justification de la contribution de ma startup

At HUSSLE INC, we are dedicated to creating an inclusive technology that aims to lessen inequalities. Our platform is crafted to be accessible to individuals with varying levels of technological expertise, guaranteeing that everyone can utilize and gain from our services. This promotes a fairer allocation of opportunities and resources, especially for marginalized communities. By empowering independent workers through the provision of tools and opportunities for success, we strive to alleviate the financial pressures and uncertainties commonly linked with gig work, ultimately leading to a more secure and empowered workforce.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

2

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

1 - pas du tout d'accord

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

2

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

1 - pas du tout d'accord

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

1 -pas du tout d'accord

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

4

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

4

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

4

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

3

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

4

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

6

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

5

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

5

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

2

06.08 Justification

Our solution is designed to address important challenges by offering cost-effective and scalable marketing and resource management tools for small and medium-sized enterprises (SMMEs). We also provide skill development and job matching services for under-resourced youth, comprehensive financial management support for freelancers, and bridge the digital divide to ensure equal access to technology. Specifically, we offer customized support networks and financial literacy programs for SMMEs, AI-driven job platforms with localized job matching and training for young people, and financial management tools with health and retirement benefits for freelancers. Additionally, we establish tech access programs and community tech hubs for under-resourced youth, enabling them to acquire essential digital skills and opportunities.

06.09 Analyse compétitive

At HUSSLE Inc, we view our competitive landscape through a unique lens due to our implementation of a Blue Ocean Strategy. While we do not perceive direct competition, it is essential to recognize the prominent players in the Red Ocean of Competition such as Upwork, Freelancer.com, Fiverr, 99designs, Toptal, and Expert360 on an international scale. Additionally, we acknowledge local competitors like No Sweat Freelancers, Freelance Cape Town, Nomad Now, GetTod, Domestly, and Credipple operating within the same red ocean of competition.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?