South Africa - Startup under 3 years old

Décrivez votre projet en quelques mots

Yell as the name suggests a loud, sharp cry of pain. YELL to us is an acronym and it stands for Yours Entrepreneurship Life or Language. Our aim is to connect local entrepreneurs to investors/thought leaders via business podcast and web & mobile app.

01.01 Décrivez votre startup en détail

Our aim is to invite Entrepreneurs to share their experiences through multimedia intervention – Yel-Podcast, to have discussions based on their journeys of starting or running a business. In our experience we deeply understand the language and the life of entrepreneurship is dull and poor for businesses in the South African republic, especially the start-ups. Therefore, we will fight to help SMME’s to find the ground-breaking solutions that include us inviting protentional investors, industry experts, and ambassadors of the departmental financial institutions respectively. This will help guide the invited entrepreneur in finding better solutions from different opinions of the industry experts at the spot.

01.02 Quel est le problème principal que vous essayez de résoudre ?

According to the research, South Africa’s supportive environment for entrepreneurship is rated lower than global averages, there are positive signals in increased early-stage businesses by SA Women and Youth. The results prove a significant growth of 17.5% in 2021, up from 10.8% of 2019, and those owning operational businesses for at least 3.5 years, was at 5.2%, up from 3.5%, ranking South Africa 45th out 50 countries in GEM National Entrepreneurial Context Index. Generally, there is still a high failure rate of startups, high business discontinuation rate, fear of failure, poor adoption of digital technology and poor confidence of entrepreneurs. These worst signals are driven by post-COVID-19, Loadshedding and the bureaucracy to struggle with the red-tape. There is still much more to be done to enable the SMME’s.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

The South African podcast industry is posed for a huge growth in the coming years. The data found that along with an increase in the amount of content being created and watched, podcast marketing revenue is set to climb rapidly as businesses take advantage of the medium. Additionally, it was found that the number of south African podcast listeners will grow to 4.8 million by 2027 – up from 3.2 million in 2023. This makes podcasts an essential part of the digital media landscape going forward. In comparison of other countries, in the United States by 2024 RSA is expected to generate the highest revenue in the Podcast Advertising market, with an estimated revenue of $2.6 million. This rise leverages local brands to reach a growing audience of digital savvy consumers.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Yel-Podcast is one the key multi-media projects of the Kasi Digi Tech Studio (KDT Studios), a division of Million Benefits Pty Ltd. Our solutions cater to the fragmented market, focusing on addressing the needs of underserved businesses in geographically isolated areas, prioritizing those in townships with modest profits, struggling to secure funding and yet scaling up from early stages to attract potential investors. What makes us unique is the fact that we help investors viewers to explore the untapped potential and unique strategies of the resilient businesses that often go unnoticed in the mainstream media or publicly. Amongst our competitors in the market, we paid closer attention as to how they project themselves during interviews, practicing scripts, staging content etc. With us is way different, we don’t pretend to be robots, nor scare people rather allow users to feel more comfortable and welcomed.

01.05 Quand votre entreprise a-t-elle été créée ?

01/01/2023

01.06 Vendez-vous déjà votre produit/service ?

Non

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

3

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Mr. Masamkele Thandolwetu Maqavana is the only director, Project Manager and Founder, and has maintained 7 years of experience in entrepreneurship, 5 years as business developer, 3 years as project manager and back/front end developer. He pursued his studies from the University of South Africa with a purpose of completing a diploma in Information Communication Technology studies, achieved an award from SAICA ED, completed business training with NYDA & GEP, and recently obtained certificates in Project Management, Digital Marketing (YouTube), and Application Development certificate from Learning academy. Ms. Thandolwenkosi Maboyana is a Business Analyst in the business, and has 3 years of experience as Business Analyst and Developer in both outside & inside the ICT sector, with an NQF Level 5 certificate, graduated from the Tshwane University of Technology and now with NQF Level 6 in Administrative Management. Mr. Bandile Bethuel Tuswa has vast experience as a Software Quality Assurer

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://maqavanamasamkele.wixsite.com/kasidigitechstudio

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Services de communication (télécommunications, médias et services interactifs)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

Our podcast app and channel shine a spotlight on the hidden gems of the business world, showcasing overlooked entrepreneurs and their journeys to success. We help people tune to explore the untapped potential and unique strategies of the resilient businesses that often go un-noticed in the mainstream media. By pursuing these objectives over a 3–5-year timeframe, a startup business podcast can position itself for sustained growth, impact, and success in the long term, solidifying its position as a leading player within its industry or niche. A thousand of jobs will be created through the leveraging platform which enables each startup an opportunity to grow each day and be sustainable for job creation.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

7 - tout à fait d'accord

02.02.02 Justification de la contribution de ma startup

Support for SMMEs: South Africa's entrepreneurial ecosystem lags behind global standards, especially in supportive infrastructure. Yel-Podcast aims to bridge this gap by providing a platform where entrepreneurs can share their journeys, lessons, and challenges, thereby fostering a supportive community and practical insights. Yel-Podcast is more than a platform; it is a catalyst for change in South Africa's entrepreneurial landscape. By amplifying voices, sharing knowledge, and facilitating meaningful connections, we aim to foster an environment where startups and SMMEs thrive despite systemic challenges. Through strategic partnerships and community engagement, we are poised to make a significant impact in addressing hunger for success among aspiring entrepreneurs across the nation. In summary, Yel-Podcast stands ready to empower, inspire, and elevate South Africa's entrepreneurial spirit—one podcast episode at a time.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

6

02.03.02 Justification de la contribution de ma startup

Entrepreneurial Stress: The entrepreneurial path can be mentally and emotionally taxing, exacerbated by challenges such as financial instability and operational uncertainties. Yel-Podcast seeks to address these issues by fostering a supportive community where entrepreneurs can share their struggles, coping mechanisms, and success stories, thereby promoting mental resilience and well-being. Yel-Podcast is not just a platform for business insights; it is a catalyst for holistic well-being in South Africa's entrepreneurial landscape. By promoting mental, emotional, and physical health through storytelling and educational content, we aim to empower entrepreneurs to thrive personally and professionally. Through strategic partnerships and innovative content, Yel-Podcast is poised to make a meaningful impact on the health and well-being of entrepreneurs nationwide. In summary, Yel-Podcast stands committed to nurturing a healthier entrepreneurial spirit—one podcast episode at a time.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

7 - tout à fait d'accord

02.04.02 Justification de la contribution de ma startup

Educational Deficits: Many entrepreneurs in South Africa face barriers to quality education and mentorship, which are crucial for sustainable business growth. Yel-Podcast fills this gap by offering insightful interviews, discussions, and practical advice from successful entrepreneurs and industry experts, thereby equipping aspiring business owners with the knowledge needed to navigate challenges effectively. Yel-Podcast is not just a podcast; it is a catalyst for quality education in South Africa's entrepreneurial community. By providing practical insights, fostering a culture of continuous learning, and promoting diverse perspectives, we empower entrepreneurs to build resilient businesses and contribute to economic growth. Through strategic partnerships and innovative content, Yel-Podcast is poised to make a lasting impact on the quality of education available to aspiring and existing entrepreneurs nationwide. Yel-Podcast remains committed to fostering a culture of learning.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

Promoting Dialogue: Yel-Podcast facilitates meaningful conversations on gender equality within the entrepreneurial ecosystem. Through interviews, panel discussions, and expert insights, we raise awareness about the importance of diversity, inclusion, and equal opportunities in fostering economic prosperity. By engaging listeners and stakeholders, we advocate for policy reforms and initiatives that support women-owned businesses. Yel-Podcast is not just a platform; it is a catalyst for gender equality in South Africa's entrepreneurial ecosystem. By advocating for women entrepreneurs, promoting dialogue, and building supportive networks, we strive to create a future where every entrepreneur, regardless of gender, has equal opportunities to succeed. Through strategic partnerships and impactful content, Yel-Podcast is poised to drive meaningful change and inspire a new generation of women leaders in business. Yel-Podcast remains dedicated to breaking barriers and empowering women.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

3

02.06.02 Justification de la contribution de ma startup

Not directly involved.

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

4

02.07.02 Justification de la contribution de ma startup

Not directly involved.

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

We promote inclusive growth through Diversity and Inclusion: Yel-Podcast promotes diversity within the entrepreneurial community by amplifying voices often underrepresented in mainstream media, such as women, youth, and entrepreneurs from marginalized backgrounds. By celebrating diversity and highlighting the contributions of all entrepreneurs, we foster an inclusive environment where innovation thrives and economic opportunities are accessible to all. Yel-Podcast is not just a podcast; it is a catalyst for decent work and economic growth in South Africa. By empowering entrepreneurs, promoting skills development, and fostering inclusive entrepreneurship, we contribute to building resilient communities and sustainable livelihoods. Through collaboration, innovation, and impactful storytelling, Yel-Podcast is committed to driving positive change and creating opportunities for economic advancement across the nation. Yel remains dedicated to empowering and fostering economic participation.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

We are fostering innovation ecosystem by introducing a Platform for Ideas: Yel-Podcast serves as a catalyst for innovation by showcasing entrepreneurial creativity, disruptive ideas, and technological advancements. Through interviews, discussions, and expert insights, we inspire entrepreneurs to embrace innovation in their business models, products, and services, thereby driving industry transformation and competitiveness. Yel-Podcast plays a pivotal role in advancing industry innovation and infrastructure development in South Africa. By promoting entrepreneurial creativity, facilitating technological adoption, and fostering collaborative partnerships, we contribute to building resilient infrastructures and driving economic growth. Through our commitment to innovation, connectivity, and sustainable development, Yel-Podcast strives to create a future where industry sectors thrive on innovation and infrastructure excellence. Yel remains dedicated to catalyzing innovation/infrastructure.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

Yel bridges access to opportunities through Equality in Access: In a landscape where access to funding, networks, and mentorship can determine success, Yel-Podcast bridges the gap by connecting entrepreneurs with resources and opportunities. Through educational content, networking events, and partnerships with support organizations, we empower underrepresented entrepreneurs to overcome barriers and thrive in their ventures. Yel-Podcast is not just a podcast; it is a catalyst for reducing inequalities within South Africa's entrepreneurial ecosystem. By amplifying diverse voices, bridging access to opportunities, promoting inclusive growth, and advocating for systemic change, we strive to create a more equitable society where every entrepreneur has the chance to succeed. Through collaboration, innovation, and community empowerment, Yel-Podcast is committed to driving meaningful impact and building a future where inequalities are minimized, and opportunities are accessible to all.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

4

02.11.02 Justification de la contribution de ma startup

Not directly involved.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

3

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

3

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

2

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

3

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

4

02.16.02 Justification de la contribution de ma startup

Fairly binding contracts and policies should always be priority.

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

Stakeholder Engagement: Yel-Podcast leverages partnerships with industry experts, government agencies, developmental finance institutions, and corporate entities to create a collaborative ecosystem. By bringing together diverse perspectives and resources, we facilitate knowledge-sharing, foster innovation, and amplify impact across the entrepreneurial community. Yel-Podcast believes in the power of partnerships to accelerate progress towards sustainable development goals. By fostering a collaborative ecosystem, amplifying impact through shared goals, and advocating for systemic change, we aim to empower entrepreneurs, drive economic growth, and create lasting societal impact. Through strategic alliances and collective action, Yel-Podcast is committed to leveraging partnerships for the goal of building a thriving entrepreneurial ecosystem and advancing economic prosperity for all. Yel remains dedicated to forging partnerships that drive positive change and empower for collect progress.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

7 = Tout à fait d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

7 - Tout à fait d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

7 - Tout à fait d'accord

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

7 - Tout à fait d'accord

06.08 Justification

New Product/Service.

06.09 Analyse compétitive

Yel-Podcast operates within the competitive landscape of multimedia platforms focusing on entrepreneurship in South Africa. Our main potential competitors include established podcast networks, business media outlets, and digital content producers targeting entrepreneurs. What sets Yel-Podcast apart is our unique approach. While competitors may focus on scripted content and polished presentations, Yel-Podcast stands out by prioritizing authentic, unfiltered stories and experiences from diverse entrepreneurs. We showcase real-world challenges, successes, and lessons learned, resonating deeply with our audience. We amplify voices often underrepresented in mainstream media, including women, youth, and entrepreneurs from marginalized communities. Our commitment to inclusivity fosters a diverse and supportive community where all entrepreneurs can thrive.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Community Engagement: Beyond content creation, Yel-Podcast cultivates a supportive community where women entrepreneurs can connect, collaborate, and mentor each other. By nurturing these networks, we promote knowledge sharing, skills development, and peer support, creating a conducive environment for sustainable business growth. Authentic Representation: Yel-Podcast distinguishes itself by authentically representing the experiences and achievements of women entrepreneurs. Unlike traditional media, which may overlook their contributions, our platform celebrates diversity and showcases the resilience, innovation, and leadership of women in entrepreneurship. Challenges Faced: Women entrepreneurs in South Africa encounter barriers such as limited access to funding, networks, and support systems. Yel-Podcast serves as a platform to highlight these challenges and showcase success stories, strategies, and innovations pioneered by women leaders, by providing visibility and recognition too.