South Africa - Startup under 3 years old

Décrivez votre projet en quelques mots

Muzi FM is a social innovation within the communication space. Providing community radio services to the local community that is left without a media voice, and also the corporations and businesses that do not have access into the township market.

01.01 Décrivez votre startup en détail

Muzi FM is a community radio station that serves the IsiXhosa community of the Garden Route. The Garden Route region is dominated by English and Afrikaans Media, with almost a million population, almost 40% of the region consists of the Black community and yet they do not have a media outlet that includes them, this is therefore a huge gap to fill and a great opportunity to take advantage of. Businesses need access to the township community, corporations suck as Total Energies, with these great opportunities would need to approach Big stations such as uMhlobo Wenene for example in order to advertise, hoping this opportunity would reach the marginalised communities, but yet it doesnt because uMhlobo wenene is not speaking directly to the needs of those marginalised communities, that is what community radio stations get to fill because they speak directly to the needs of those communities. This is a solution that corresponds to the SDGs

01.02 Quel est le problème principal que vous essayez de résoudre ?

The problem we are solving is a communication issue within society, this enables us to bridge the communication gap and solve the language berrier problem within the Garden Route region. The Youth, Women, and Businesses need this media platform as a job creation mechanism within the Garden Route for the township economy,

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

It provides access to markets for corporations that need access to our listenership base in order to advertise and market their products. It enables the community to have a media channel they can use for community dialogue and engagement. It is a job creation mechanism that continues to harness talent and provide a platform for talent to be exploited for the betternment of women and youth within our society.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Based on the services of the business, corporations such as First National Bank, and other institutions and supermarkets, retailers, and food brands use the radio to market their products and services, The second leg is government agencies that have service delivery obligations, they use the radio to market their services and engage with the community. Based on the services of the business, corporations such as First National Bank, and other institutions and supermarkets, retailers, and food brands use the radio to market their products and services, The second leg is government agencies that have service delivery obligations, they use the radio to market their services and engage with the community. Lastly the listeners, without the listeners we can not have entities looking into us for advertising purposes, so we need the listener statistics etc.

01.05 Quand votre entreprise a-t-elle été créée ?

19/02/2022

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

All directors and staff involved have extensive media experience from the SABC and PriMedia. I for one, worked with Radio2000 and Radio 702, and YFM, and with community stations such as Heartbeat FM and Eden FM.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://muzifm.africa/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Services de communication (télécommunications, médias et services interactifs)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

The jobs we are creating as Muzi FM are to help curb poverty and increase employment opportunities within our community.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

7 - tout à fait d'accord

02.02.02 Justification de la contribution de ma startup

Without poverty, no one goes hungry. On a weekly basis we hold feeding schemes where we cook for the children with whom are from households that have parents who are without jobs.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

6

02.03.02 Justification de la contribution de ma startup

We promote healthy living through the media partners that work with us by educating listeners on the importance of diets, gyming, and changing eating eating patterns.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

7 - tout à fait d'accord

02.04.02 Justification de la contribution de ma startup

We have workshops and training programs that are accredited, this means our staff and volunteers have an opportunity to use the training received from Muzi FM elsewhere for better opportunities and Jobs.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

80% of our staff including management consists of women, this contributes to gender equality and provides a good balance of allowing women to dominate in this technical space.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

7 - tout à fait d'accord

02.06.02 Justification de la contribution de ma startup

Our office space as an organization has water tanks that purifies rain water into drinkable water. We are currently talking with a potential partner who will provide us mobile toilets for us to use for our roadshows as a radio station to help us promote sanitation as some of our communities are still using pit toilets.

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

7 - tout à fait d'accord

02.07.02 Justification de la contribution de ma startup

In our office space and studio, we are using a 3.5KW solar panel, which is renewable energy, and helps us lower the costs of electricity with.

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

We are the self proclaimed "ambassadors of the Township economy" as we provide Enterprise Development opportunities within our region. If you look as our Facebook, (Muzi FM) you will see our publications of workshops we have been doing to best promote Decent Work and Economic Growth.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

Our product offering is quite an innovative one and our clientele affirms this.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

80% of our staff are females, which eliminates the injustices of inequality.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

7 - tout à fait d'accord

02.11.02 Justification de la contribution de ma startup

As Ambassadors of the Township economy, sustainable communities are a pillar for us as we continue to fight crimes

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

We believe in the right of work.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

7 - tout à fait d'accord

02.13.02 Justification de la contribution de ma startup

We do not contribute towards emissions and pollutions in the air for any reason whatsoever.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

7 - tout à fait d'accord

02.14.02 Justification de la contribution de ma startup

We are in the Coastal region of the garden route and life below water is valuable to us as majority of our communities rely on Fish.

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

7 - tout à fait d'accord

02.15.02 Justification de la contribution de ma startup

Without Land we wont be able to have office space as an entity, and we promote the Land reforms that are supported by our constitutions within South Africa. and we respect life, hence we promote healthy living and work with all life to achieve this goal.

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

7 - tout à fait d'accord

02.16.02 Justification de la contribution de ma startup

We engage in dialogues that promote peace and justice, and we work with Legal institutions by providing them airtime of our station.

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

6

02.17.02 Justification de la contribution de ma startup

We believe in Partnerships to best drive our objectives forwards

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

6

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

6

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

6

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

7 - Tout à fait d'accord

06.08 Justification

Our product offering as a whole is quite an innovative solution that is competing with the best in the industry. We have an unfair advantage because we are industry experts and consists of women and youth who have a different view and thinking on how the media related to the current generation. Our innovation solution extend beyond that just radio.

06.09 Analyse compétitive

My competitors are radio stations and advertising agencies that are within the ICASA spectrum in terms of licenses. They have a far wider reach of listeners, which is why we are persuing ICASA for our Licensing in order to have a class broadcasting license and be reachable throughout the whole Garden Route

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, in my business, 80% of my staff is women, and we are promoting women empowerment in the media space, and we have an event dedicated to women scheduled for the month of August to promote and empower women owned businesses.