South Africa - Startup under 3 years old

Décrivez votre projet en quelques mots

The project aims to produce quality pet food by incorporating vegetables from food waste in the pet food that are formulated by the company Germinnor (Pty) Ltd. Plant based preservatives & flavorants are introduced through protein-based nanoparticles

01.01 Décrivez votre startup en détail

Germinnor (Pty) Ltd is a company that designs and manufactures innovative and research-based environmentally friendly pet products. The company was registered in 2023 by a Veterinary Technologist (currently PhD candidate) with experience in parasitology and bacteriology. The company has four revenue streams: pet furniture and accessories (using waste textiles as stuffing, other waste materials for furniture structure); pet cosmetics and acaricides; pet treats and supplementary food (research based); veterinary textiles and scrubs. The company consciously selects waste products for the furniture to create luxurious and functional products, whilst using organic and plant based products for the other products. The company further introduces nanotechnology to deliver agents that are incorporated as preservatives or act against bacteria and parasites in its products. The pet treats and supplementary food are organic based without synthetic/chemical colourants, flavourants or preservatives.

01.02 Quel est le problème principal que vous essayez de résoudre ?

There is a global surge of food wastage. The majority of vegetables that are "undesirable" end in landfills where they rot without being used effectively. Although these vegetables may have a bit of spoilage, they are still relatively good to consume. The majority of efforts in food waste recovery is dedicated into turning these "waste" into manure. We at Germinnor intend to capture the "waste" produce before it goes into landfills and select the least spoiled vegetables for incorporating into our pet treats and supplementary food. The retrieved or recovered vegetables will a) add much needed nutrients to our pet treats and food, b) increase volume of the formulation c) remove the use of flavorants and colourants (our carrot and beetroot kibbles have proven to create their own natural colour and flavour) and d) whey protein from milk by products will be used for the encapsulation of preservatives which will facilitate the slow release of the preserving agent (also plant based).

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

a) Nutritional value to pets (and livestock and poultry) b) Environmentally sustainable (no harmful chemicals) c) Non-toxic to animals and humans d) Research-based: the owner is a PhD candidate with a project aligned with the company products e) Ethical: the owner is a registered (South African Veterinary Council) Veterinary Technologist

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Germinnor is a company that primarily targets pet owners. This include companion animals such as dogs, cats and pet rodents such as rabbits or guinea pigs. The company aims to include livestock feed. Secondarily, the company also provides medical scrubs to individuals in the veterinary health sector.

01.05 Quand votre entreprise a-t-elle été créée ?

01/03/2023

01.06 Vendez-vous déjà votre produit/service ?

Non

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

One owner National Diploma, Baccaleareus Technologiae, Master in Health Science all in Veterinary Technology Fashion designer PhD candidate: parasitology, bacteriology, phytochemistry, nanotechnoloy

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.instagram.com/germinnor_pets?igsh=MWloeG8yZXY4hodQ==

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base (aliments, boissons, produits ménagers et personnels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

5

02.01.02 Justification de la contribution de ma startup

The company requires a number of young people to be employed. This includes those in the paraveterinary sector, biotechnology, other employment forms includes individuals who will work in the manufacturing, packaging and marketing of the product. These will all eliminate poverty through job creation which will be a relief in a country where the majority of the youth are unemployed and the economic status is less desirable.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

3

02.02.02 Justification de la contribution de ma startup

N/A

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

5

02.03.02 Justification de la contribution de ma startup

Pets are often refered to as "furbabies", these companion animals fulfil a number of roles within a family structure which includes (but is not limited to): physical, psychological and social well being. Therefore, a healthy furbaby is important for the "good health and well-being" of its owner.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

2

02.04.02 Justification de la contribution de ma startup

N/A

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

2

02.05.02 Justification de la contribution de ma startup

N/A

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

4

02.06.02 Justification de la contribution de ma startup

N/A

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

1 - pas du tout d'accord

02.07.02 Justification de la contribution de ma startup

N/A

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

Germinnor is a holistic company that aims to employ young talented people from all walks of life. This includes graduates in terms of the formulation of the products and skilled young people that will be employed in respective divisions such as packaging in the company. The pet market has been on a increase for the past few years and has seen recorded growth globally. Additionally more people have been reported to own one or more pets and this highlights the need for a company that can cater to the needs of these owners while adding to the economic growth of the country and job creation.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

Through the incorporation of nanotechnology using organic material that are not only environmentally sustainable but have the important functions of control release and delivery of the plant-based agents used as preservatives and antibacterial agents. The company adds a new dimension that has not been tapped into in pet food. Furthermore, the formulation of nanoparticles is always open for possible patenting.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

5

02.10.02 Justification de la contribution de ma startup

The company will select and employ individuals based on their capabilities, qualifications (as per the job requirement) as well as their love for animals and the environment. The company rejects any form of discrimination based on race, gender and physical abilities. This excludes individuals who do not value the lives of animals and the environment. The company will pioritize marginalized groups to ensure equal opportunity.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

7 - tout à fait d'accord

02.11.02 Justification de la contribution de ma startup

The company is entirely based on the foundation of the "One health concept", wherein all products and processes are researched and evaluated for the harm they may cause to the animal, human and the environment. The company further adopt a "green economy" or "no waste" approach in its designing and manufacturing of all its products.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

By incorporating vegetable "waste" in its pet treats and supplementary food, Germinnor ensures that food companies or entities can refrain from sending their vegetable "waste" to landfills through an agreement with Germinnor by providing vegetable "waste" which is used in the pet treats and food.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

1 - pas du tout d'accord

02.13.02 Justification de la contribution de ma startup

N/A

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

6

02.14.02 Justification de la contribution de ma startup

The careful selection of non-toxic and organic materials for the company products ensures that residues that may leak into the water will not harm aquatic life.

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

6

02.15.02 Justification de la contribution de ma startup

The careful selection of non-toxic and organic materials for the company products ensures that residues that may leak into the water will not harm life on land.

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

1 - pas du tout d'accord

02.16.02 Justification de la contribution de ma startup

N/A

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

2

02.17.02 Justification de la contribution de ma startup

N/A

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

1 = Pas du tout d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

5

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

6

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

6

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

3

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

5

06.08 Justification

Although pet treats and food currently exist in various forms, there are very few (if any) that have incorporated the use of nanotechnlogy for controlled release of selected agents, particularly for the delivery of preservatives with antibacterial and fagrant properties. Furthermore, the few companies that have introduced nanotechnology in pet cosmetics use metals as carriers. Therefore, Germinnor has a unique value proposition in the formulation of completely organic nanoparticles that not only assist with preservation but have known antibacterial and aniparasitic properties.

06.09 Analyse compétitive

Pet food manufacturing companies Retail stores selling pet food

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

I have recently started an organization called "Society for Postgraduate Development and Advancement" which focuses on research, innovation and entrepreneurship. I have been a speaker and for various events with emphasise on entrpreneurship.