South Africa - Startup under 3 years old

Décrivez votre projet en quelques mots

Giant real-time breathalysers that will allow beneficiaries an opportunity to engage at point of consumption and decision making in areas that have the high fatalities.The aim is to improve the well-being and preservation of life for youth in SA.

01.01 Décrivez votre startup en détail

We are a marketing-led social enterprise, collectively creating pattern-breaking platforms through insights, strategy, creativity and immersive experiences that shift attitudes and encourage positive behaviour change. As a collective, we collaborate with individuals & organisations to find ways to make society work better for everyone.

01.02 Quel est le problème principal que vous essayez de résoudre ?

South Africa has one of the highest alcohol-related road fatality rates in the World. Studies have shown that the prevalence estimates of driver intoxication in car accidents are between 33% and 69%. Even more alarming are the attitudes and resultant behaviours toward drinking and driving, with 4/10 drivers saying they would drive after drinking when there is an opportunity to do so. Over the past few years, road deaths amongst the youth have increased significantly, and statistics show that the youth contribute the highest number of road fatalities annually when compared to other age groups. Therefore, the main problem we aim to address is drinking and driving amongst the youth in South Africa, to reduce road fatalities, ultimately contributing to the increased health and wellbeing of youth in South Africa.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Contextually relevant awareness: we have observed that most of the current initiatives that address drunk driving happen at times when the intended audiences may not be thinking about their behaviour (outside of the consumption moment) Active education: We know that training is more effective when you 'show' people rather than 'tell' them the dangers and impact of drunk driving. Our platform drives active education on mindful drinking, to empower the youth to be more cognisant of the choices they make. Influencing behaviour change: Research indicates that while most people have good intentions before a night out, they usually succumb to social pressures in the moment. Contributing factors to this include a lack of alcoholic alternatives in the moment, as well as suitable alternative transport options. We seek to partner with organisations to address these barriers, removing the friction involved in making positive behaviour choices.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Our target beneficiaries are economically active youth in township and urban areas where there is a high concentration of vehicle vehicle ownership and social activity. Studies have shown that the prevalence estimates of driver intoxication in car accidents are between 33% and 69% the youth contribute the highest number of road fatalities annually when compared to other age groups.

01.05 Quand votre entreprise a-t-elle été créée ?

27/01/2022

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

0

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Tumi has a Masters in Corporate Strategy, from GIBS where his research focused on strategic alliances & partnerships. He has 10+ years in brand and marketing strategy and management, working with organisations across Africa . He has also delivered numerous successful projects across different industries, giving him appreciation and adaptability in varying contexts. Jean-Luc has a Social Entrepreneurship qualification from the Gordon Institute of Business Science (GIBS). He has 10+ years of experience in experiential marketing, creating, managing, negotiating and executing large-scale campaigns. He is also the co-founder of Snapped Concepts which is a youth job search and resource portal previously, both giving him invaluable experience in running organisations successfully.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.rubixcollective.agency/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Services de communication (télécommunications, médias et services interactifs)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

1 - pas du tout d'accord

02.01.02 Justification de la contribution de ma startup

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

1 - pas du tout d'accord

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

We take a holistic approach to influence better choices. We will contribute towards addressing the challenge and effects of drunk driving, overall positively impacting road safety for all users, avoiding premature death of breadwinners and economically active youth and overall contributing to good health and well-being. An outcome of SDG is to reduce the number of road deaths and traffic injuries, an outcome that is shared by the Road Traffic Management Corporation in South Africa. We have adopted this outcome, as a key focus area. Our core focus activities and outcomes have been defined with this in mind: OUTCOME#1: Increased mindful attitudes & norms towards the risks of drunk driving ACTIVITY#1: Increase awarenessof mindful drinking ACTIVITY#2: Increase active education on mindful drinking OUTCOME#2: Reduced prevalence of drunk driving through mindful behaviours ACTIVITY#3: Influence decision-making towards mindful drinking

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

1 - pas du tout d'accord

02.04.02 Justification de la contribution de ma startup

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

1 - pas du tout d'accord

02.05.02 Justification de la contribution de ma startup

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

1 - pas du tout d'accord

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

1 - pas du tout d'accord

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

5

02.08.02 Justification de la contribution de ma startup

As a collective, we work with multiple partners to deliver the work we do. A significant component of the NothBoth platform is driven through on-the-ground engagement, which requires the employment of ambassadors on a contractual basis. Through our partner, we focus on employing and training up the youth specifically. Research shows that young people struggle with the cost of seeking employment and gaining relevant experience before formally entering the workplace. This opportunity for casual employment will help address the costs associated with searching for formal employment and provide experience that they can use in future. The youth employment model has an additional benefit, in that when we train our employees as ambassadors, they too are beneficiaries of the mindful drinking message and movement we are driving.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

1 - pas du tout d'accord

02.09.02 Justification de la contribution de ma startup

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

1 - pas du tout d'accord

02.10.02 Justification de la contribution de ma startup

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

1 - pas du tout d'accord

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

1 - pas du tout d'accord

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

1 - pas du tout d'accord

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

1 - pas du tout d'accord

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

1 -pas du tout d'accord

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

1 - pas du tout d'accord

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

1 - pas du tout d'accord

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

3

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

4

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

1 - Pas du tout d'accord

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

4

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

1 - Pas du tout d'accord

06.08 Justification

06.09 Analyse compétitive

We have applied an ecosystem view, with the aim of complementing current activity in the space. We believe there is an opportunity to drive contextual interventions that reinforce the message in the moment and actively promote mindfulness.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

I believe in the role of female entrepreneurship and have in my various capacities have promoted females in the industry to position of decision making. I am proud to have been of a youth agency that provides employement to youth and have been able to work with a female graduate who today is a partner and leading member of Snapped Concepts.