South Africa - Startup under 3 years old

Décrivez votre projet en quelques mots

PSD Scent Perfumes is a manufacturer of personal body and home care products Our project is focused at empowering the youth, particularly African women from previous disadvantaged backgrounds. We offer them skills that can be used to become entrepreneurs.

01.01 Décrivez votre startup en détail

The name of my start up is PSD Scent Perfumes. It focuses on empowering young, African women with the skills needed to become independent entrepreneurs. After we train them, we offer them an opportunity to resell our products that we manufacture in-house, in order for them to make a profit and build their own sustainable businesses through reselling our products. We take the beneficiaries through an intensive skills training programme where they are taught critical skills needed to run a business, After completion of the training, they receive stock from PSD Scent Perfumes, which they resell to their clients at a profit. The first stock is sponsored and no beneficiary is expected to buy it, thereafter they are expected to utilize the skills learnt to be able to derive a profit and continue stocking and growing their business. All beneficiaries are given the stock at discounted prices after completion of our skills training programme.

01.02 Quel est le problème principal que vous essayez de résoudre ?

We are solving the problem of the high unemployment rate in South Africa, particularly amongst young, women. We are also helping to reduce the poverty rate by ensuring that these women are equipped with the necessary skills to be able to provide for themselves and their families. Our project also aims to reduce the gender inequality gap, by ensuring that our beneficiaries of our project are not dependent on their male counterparts to provide for them. We are providing beneficiaries with the skills needed to successfully run and grow their businesses.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

All our products are manufactured in-house, the major benefit is that this enables us to sell them to our beneficiaries that undergo our skills training programme at a very affordable price. We are also able to respond to the needs of our customers vey quickly, since we manufacture all the products that they re-sell in-house. Our raw materials are all sourced locally which means we are supporting other South African businesses to grow.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Young, women who are unemployed, unskilled and poorly educated, who come from disadvantaged backgrounds. We specifically offer our training programme to such incumbents that meet this criteria. Thereafter, we offer them the business opportunity to start reselling our products to make a profit, and build their own sustainable businesses through selling our products.

01.05 Quand votre entreprise a-t-elle été créée ?

17/01/2022

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

A founder of PSD Scent Perfumes, a perfume manufacturing company based in South Africa, which now has a national footprint and operates across the South African borders, particularly in Swaziland and Mozambique. She holds qualifications from the University of Johannesburg in the following fields: •BA (Political Science) •BA Hons (Public Management and Governance) •MA (Public Management and Governance) She is currently persuing various entrepreneurship programmes to assist her grow her business. . Ms Mkhonza is a Monitoring and Evaluation Practitioner by profession and is a registered member of the South African Monitoring and Evaluation Association. She has worked as a Project Coordinator for the Graca Machel Trust and was the Acting Managing Director at Grow Makhosikati Holdings, a telecommunications company. Her current focus is upskilling herself in the fragrance industry to manufacture products that are competitive in the market . She is passionate about empowering young women.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.psdscent.co.za/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base (aliments, boissons, produits ménagers et personnels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

My start up does this by offering the beneficiaries an opportunity to build sustainable businesses by reselling our products. We train, educate and assist our beneficiaries to excel in network marketing which helps them grow their businesses faster. Reselling our products at a profit ensures that our beneficiaries get a source of income to provide for their needs and the needs of their families.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

2

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

3

02.03.02 Justification de la contribution de ma startup

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

5

02.04.02 Justification de la contribution de ma startup

We take our beneficiaries who are unskilled with a minimal education through an intensive 6 month training training programme where they are equipped with the skills of building sustainable businesses. This training enhances their literacy levels.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

Our project particularly targets young women to help reduce the gender inequality gap so that they are not overly dependent on their male counterparts for any of their financial needs.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

1 - pas du tout d'accord

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

1 - pas du tout d'accord

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

6

02.08.02 Justification de la contribution de ma startup

My start up contributes to decent work and economic growth as we provide our beneficiaries with the business opportunity of reselling our products at a profit. We help them grow their businesses by ensuring that they recruit more people to resell the products, thereby growing their network and revenue that they make. This also has an effect on the economic growth as these individuals who attend our training programmes were previously unemployed but after the successful completion of our programme that are able to actively contribute to the economy by being able to afford products and services that they previously could not.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

2

02.09.02 Justification de la contribution de ma startup

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

6

02.10.02 Justification de la contribution de ma startup

In my start up, our employees are mostly young women which means we are reducing the gender inequality gap. We also pay our females employees the same salary that males are getting paid working in similar positions for other start ups to help reduce the inequality gap with regards to the pay scale.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

3

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

2

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

1 - pas du tout d'accord

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

1 - pas du tout d'accord

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

1 -pas du tout d'accord

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

1 - pas du tout d'accord

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

2

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

7 = Tout à fait d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

1 - Pas du tout d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

1 - Pas du tout d'accord

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

1 - Pas du tout d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

1 - Pas du tout d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

1 - Pas du tout d'accord

06.08 Justification

06.09 Analyse compétitive

My main competitors are Inuka, Villa Fragrances, Arthur Ford and Fine Fragrances. What makes me stand out form them is that we manufacture the products in-house. This enables us to respond quicker to consumer trends and respond to the needs of our clients.I also have a range of products form personal body care to home and car care products, as compared to my competitors.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes. I host business networking events particularly aimed at sharing knowledge, business opportunities and networking amongst female entrepreneurs in my community. I also have an active whatsapp group where I share opportunities whether business or job job related, with females that are in my circle.