Uganda - Business creation project

Décrivez votre projet en quelques mots

Craft Fetch is a project that aims at creating market opportunities for rural artisans in the Rwenzori region by using digital marketing tools to reach potential customers locally and globally to improve their livelihoods through financial independence.

01.01 Décrivez votre projet en détail

Craft Fetch is designed to link hand craft buyers to high quality handmade craft products made by well skilled rural artisans in the Rwenzori region, and our main goal is to fight poverty among rural artisans through creating a reliable market for their craft products locally through partnering with local craft shops in tourism centers of Uganda and international through using digital marketing tools for example we use our social media platforms sale our craft product and we are creating an e-commerce website to scale our market reach, and this enables rural artisans to increase their income levels which supports them to pay their children's quality education, improve their livelihoods and most importantly having a reliable market for the crafts . We link our beneficiaries to market opportunities for their craft products unlike our competitors "Rural Focus Initiative" which only trains their beneficiaries but does not link them to market opportunities for their craft products.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Reports show that 55% multidimensional poverty rate in the rural areas of Uganda is not only above the average poverty line in Uganda but more than double the average poverty line in the urban areas of Uganda which is at 23% and 78% of Uganda’s population are below the age of 30years making it one of youngest population in the world of which 41% (9.3M) are not engaged in any productive activity nor in school and moreover the 6.6% are unemployed, and it real takes someone to be creative, innovate, and courageous to break the poverty cycle in their families. I myself, as a girl I was always referred to as a house help in exchange for food because my mother couldn't afford to take us, but since I was able to break the poverty cycle in my family and pay for my university through crafting, I decided to empower women and the youth in my community with skills development opportunities in crafting and soft business skills to improve their livelihoods through financial independency.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

We link our beneficiaries to market opportunities for their craft products after training them in product design and development unlike our other competitors who only train their beneficiaries but do not link them to market opportunities for their craft products and we hand craft buyers to high quality and sustainable craft products handmade from environmentally friendly material like banana fiber which is rendered as waste by banana famers in Uganda and these crafts are made by well skilled rural artisans from the Rwenzori region.

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

Rural artisans are our customers since we bring them an opportunity to reach potential customers locally and internationally for their handicraft products and we 35% commission on every product sold through us. Our target customers for the crafts are craft shops in tourism centers of Uganda, International handcraft retailers and distributors. We target Women and the Youth Empowerment initiatives are our beneficiaries because many big or national organization usually need grass root initiatives to deliver training services to their beneficiaries for example, we partnered with Privet Sector Foundation Uganda in under the Young Africa Works program funded by Mastercard Foundation to train 30 youth in crafting skills to enable them to earn a living.

01.05 Quand avez-vous commencé à travailler sur votre projet ?

01/01/2023

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

3

01.07 Parmi les autres propriétaires, combien sont des femmes ?

3

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

Juliet Kabugho has a bachelor's degree in finance and accounting with a track record of success in business management and 3 years' experience as an accountant. Elizabeth Mbambu has a bachelor's degree in social work and social science with 4 years' experience as a civil servant and well talented in creating with 7 years' experience as handicraft trainer Peace Masika pursuing her bachelor's degree in computer science and has 2 years' experience in digital marketing.

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

h) Technologies de l'information (services numériques, équipements et logiciels)

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

7 - Tout à fait d'accord

02.01.02 Justification de la contribution de mon projet

My project contributes to the No poverty goal through creating market opportunities for the rural artisans who still depend on less than $1 per day, these market opportunities enable them to reach potential customers are able to double their income levels which enable them to improve their livelihoods and break their poverty circles.

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

7 - Tout à fait d'accord

02.02.02 Justification de la contribution de mon projet

My project contributes to the Zero hunger goal since the rural artisans that we support are able to buy or afford food after selling their craft products even when their gardens are not yielding well, or when the seasons are real not favoring.

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

5

02.03.02 Justification de la contribution de mon projet

My project contributes to good health and well-being since our goal is to improve the livelihood of the rural women and the youth through creating employment opportunities in crafting and market opportunities for the craft products.

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

7 - Tout à fait d'accord

02.04.02 Justification de la contribution de mon projet

My project contributes to quality education goal through empowering rural youth and women with skills development opportunities which enable them to become self-employed or employed and in the long run their children are able to acquire quality education since their parents can real afford to pay their children's fees in good schools thar offer quality education.

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

5

02.05.02 Justification de la contribution de mon projet

Since women's voices are heard in communities and families when they have their own money, and my project ensures that rural women are real earning to amplify their voices in their communities and families hence contributing to the gender equality goal.

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

4

02.06.02 Justification de la contribution de mon projet

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

3

02.07.02 Justification de la contribution de mon projet

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - Tout à fait d'accord

02.08.02 Justification de la contribution de mon projet

My project contributes to the decent work and economic growth through empowering the youth and women with sustainable crafting like using environment friendly materials like banana fiber which is rendered as waste by banana farmers in Uganda and businesses skills that enable them to become self- employed in very short period of time

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

3

02.09.02 Justification de la contribution de mon projet

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

4

02.10.02 Justification de la contribution de mon projet

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

4

02.11.02 Justification de la contribution de mon projet

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

4

02.12.02 Justification de la contribution de mon projet

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

4

02.13.02 Justification de la contribution de mon projet

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

4

02.14.02 Justification de la contribution de mon projet

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

6

02.15.02 Justification de la contribution de mon projet

One of the handcraft product Craft Fetch promotes save the environment including life on land by replacing 384 non reusable plastic bags used for shopping per year with one reusable hand- woven shopping bag that last for more than 4 years and its biodegradable.

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

4

02.16.02 Justification de la contribution de mon projet

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

5

02.17.02 Justification de la contribution de mon projet

My project contributes to the partnerships for the goal through collaborating with local community organizations and organized women and youth group that share the share and align with our goals and objectives and these collaborations enhance our implementation for our projecsts.

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

7 - Tout à fait d'accord

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

4

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

2

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

5

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

7 - Tout à fait d'accord

05.08 Justification de mon projet

Tourists who come to the Rwenzori region by these crafts in tourism centers and millions globally now use online shopping an opportunity for use invest in digital marketing. My idea is creating new market opportunities for rural artisans to be able to sell their products digitally.

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

Craft Fetch sells high quality handcraft and sustainable products made by well skilled rural artisans trained by us unlike our competitors "Baskets of Africa" who only buys crafts products from artisans without training them on how to make quality and sustainable products. We link our beneficiaries to market opportunities for their craft products unlike our competitors "Rural Focus Initiative" who only trains their beneficiaries but does not link them to market opportunities for their craft products.

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Craft Fetch mainly supports rural artisans in order to enable them to support their children especially girls achieve quality education. This is significant because it shows the value of female entrepreneurs in the community though their dedication of actively promoting girl child education before marriage which clearly promotes the role of female entrepreneurs in the community. The second action to promote female entrepreneurs is through our objective to advocate/promoting women economic empower through creating a reliable market for their craft products and this builds their confidence to develop their families and communities because a financial empowered women's voice is listened to in their families and communities,