Uganda - Business creation project

Décrivez votre projet en quelques mots

In Uganda, many people use Matatus and buses for transportation, often listening to radio stations for music and programs during their journey. The Transit Media app aims to play ads and paid programs during this travel time by paying the vehicle owners.

01.01 Décrivez votre projet en détail

Our goal is to design a Transit Media app that plays ads and 30-minute paid programs for passengers. Many people sit idle in taxis, Matatus, or buses, presenting an opportunity to engage them with advertisements. The Transit Media app will load and play ads via an iOS or Android phone connected to the vehicle’s radio. The app will also monitor playtime, ensuring accurate tracking and billing. Different rates will apply for ads and programs played during peak times (6:00 AM to 10:00 AM and 5:00 PM to 9:00 PM). This innovative solution effectively utilizes commuter downtime for targeted advertising.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The main problem being solved by the Transit Media app is the underutilization of commuter downtime in Matatus, buses, and taxis. Many passengers spend significant time seated and idle during their journeys. This app transforms this idle time into an opportunity for targeted advertising, allowing businesses to reach a captive audience. By playing ads and paid programs, the Transit Media app provides a new platform for advertisers while enhancing the travel experience for passengers with engaging content.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

The Transit Media app offers several key advantages over traditional media: 1. Targeted Advertising: The app targets a captive audience of commuters, ensuring ads are heard by engaged passengers during their travel time. Imagine playing a Jinja concert ad in all taxis going to Jinja! 2. Cost-Effective: The app provides a potentially higher ROI with more precise targeting, making it a cost-effective alternative to broad-spectrum traditional media. You can reach 10,000 people without estimating. You need at least 800 matatus to reach an audience of 10,000. This is possible by advertising in long route taxis that are always full capacity. You need 90 buses to reach 5000 people per route. 3. Shared Revenue: By partnering with taxis and buses, the app ensures that advertising revenue is shared with multiple stakeholders, benefiting many people. Vehicle owners and drivers earn passive income simply by tuning in, unlike traditional media where profits primarily go to media houses.

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

The app has three beneficiaries. 1. Music Studios and Musicians. For instance a music studio that wants to promote their music, can play music in matatus and buses for a whole year during none peak hours. Instead of struggling to get air play on radios and T.Vs, you can get air play in Taxis and buses. 2. Events organizers, Government and everyone else that advertises on Radio and TV: We are not saying that we are going to replace the traditional media. We are simply expanding the reach in a more targeted way. Everyone that has been doing voice ads can be our customer as long as what you are selling is of benefit to people who use taxis. 3. Churches: Pastor often pay for airtime on TV to play their sermons. They can as well play their 27 minute sermon in 1,000 taxis to reach at least 10,000 people. Unlike T.V and Radio where someone can change the station. With the Transit app, people will listen to your content without switching the station.

01.05 Quand avez-vous commencé à travailler sur votre projet ?

05/06/2024

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

4

01.07 Parmi les autres propriétaires, combien sont des femmes ?

3

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

Alfred Ochola: Website designing, graphic designing and app development with experience of over 5 years Namugenyi Eunice Ephrance: Lecturer at Kyambogo, Engineer and Church Leader. More than 8 years work experience. Nyamwiza Blessing: Communication and Marketing expert skilled Email marketing, social media marketing. Communication specialist at Alliance Francaise Kampala. More than 3 working experience Mrs Nyarwa Susan: Professional Laywer: More than five working experience

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

h) Technologies de l'information (services numériques, équipements et logiciels)

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

7 - Tout à fait d'accord

02.01.02 Justification de la contribution de mon projet

When the project kicks off, it will need more people to work on ad recording and refining, script writers among several other media related services. It will obviously employ some of the people that have been cut off by traditional media houses. On top of employing people, we shall be broadcasting advertisements for job opportunities.

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

5

02.02.02 Justification de la contribution de mon projet

The project will aid the dissemination of information that can help out in achieving the Zero hunger goal. For instance I know of a church that is intending to start a free lunch program where they offer free lunch to strangers. If such a program kicks off, we will obviously offer free ads or discounted ads for the benefit of the society

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

6

02.03.02 Justification de la contribution de mon projet

Our work is mainly dissemination of information. There is still need for more information regarding Malaria prevention, HIV AIDs check ups, circumcision, among others. Our media will help improve the dissemination of this information.

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

7 - Tout à fait d'accord

02.04.02 Justification de la contribution de mon projet

There is an information gap more so regarding scholarship opportunities. Our media platform will give the people who use matatus to learn of these opportunities. Some of the ads will be played free of charge and these are some of the things will can broadcast fee of charge.

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

6

02.05.02 Justification de la contribution de mon projet

Our goal is information dissemination. The Transit radio will be airing information that will support gender equality. We believe some of our clients will be recorded programs like Naguru teenage center while others will merely be ads informing the public about different gender equality issues.

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

5

02.06.02 Justification de la contribution de mon projet

Part of the information will be putting out will inform the public about clean water practices. For instance not drinking un boiled or untreated water. Our project is all about information dissemination.

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

6

02.07.02 Justification de la contribution de mon projet

Through our transit radio, people will learn about the different affordable energy options as well as clean energy. Energy companies that have not got visibility through the traditional media will get audience through transit media

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

5

02.08.02 Justification de la contribution de mon projet

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

6

02.09.02 Justification de la contribution de mon projet

Our innovation is building an information dissemination infrastructure. Through Transit media, many people that have not had the opportunity to advertise on the main stream media houses will have the opportunity to advertise.

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

7 - Tout à fait d'accord

02.10.02 Justification de la contribution de mon projet

Knowledge is power. There is nothing that can transform people's lives like giving them the information that can move them from one point to another. Even if it is merely an inspiration message, people can get a chance to dream again and see the possibility of things.

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

7 - Tout à fait d'accord

02.11.02 Justification de la contribution de mon projet

Our transit radio will give city councils a chance to disseminate important information that they will need to work together with the public.

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

7 - Tout à fait d'accord

02.12.02 Justification de la contribution de mon projet

People will learn about responsible consumption and production through our transit radio. Unlike other media houses that a stuck on programs, for us we can air as much content as possible but merely targeting different routes.

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

7 - Tout à fait d'accord

02.13.02 Justification de la contribution de mon projet

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

6

02.14.02 Justification de la contribution de mon projet

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

6

02.15.02 Justification de la contribution de mon projet

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

6

02.16.02 Justification de la contribution de mon projet

Most of these goals will simply be assigned months. It is not possible to air programs covering all these goals but by assigning months; we shall focus on dissemination of information in line with these goals. Something that traditional media houses cannot do.

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

5

02.17.02 Justification de la contribution de mon projet

The government of Uganda borrows money internationally to work on projects in different areas. Through the transit radio, people in these areas will be informed about money that has come through to work on projects in their areas. This will create community policing thus avenues for accountability as well as partnerships with people on the ground.

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

1 - Pas du tout d'accord

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

7 - Tout à fait d'accord

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

7 - Tout à fait d'accord

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

5

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

6

05.08 Justification de mon projet

Though people have been listening to radios in Taxis and buses. No one has ever taken a deliberate step to be in charge of the content aired in taxis and buses. With this deliberate step, you can air the same content in over 100 taxis.

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

Our main competitors are the radios stations and TV stations. We stand out because we reach a particular group of people. If someone does not use taxis and buses; they are not part of our audience. If you have information that you wish to pass on to people who commute by taxis, coaster and buses; we shall be the only people you should trust to pass on that information.

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

No