L'île Maurice - Projet de création d'entreprise

Décrivez votre projet en quelques mots

Promosse revolutionizes shopping in Mauritius by connecting consumers with top local deals and helping businesses boost sales affordably at Rs 100 per listing. Join us to transform the retail landscape and empower both consumers and businesses.

01.01 Décrivez votre projet en détail

Promosse is a platform designed to transform shopping in Mauritius by connecting consumers with the best local deals and promotions. Amidst rising inflation, Promosse helps consumers save money effortlessly on everyday items. For businesses, especially small and medium-sized ones, Promosse provides an affordable and effective advertising solution. By charging just Rs 100 per special offer listed, businesses can reach a broader audience, attract new customers, and increase sales, all while managing slow-moving and near-expiry products. Promosse is unique in its first-mover advantage, targeting everyday necessities. This strategic focus addresses the pressing needs of both consumers and businesses. With a user-friendly interface and the convenience of local deals, Promosse is set to become an essential tool for shopping in Mauritius. Invest in Promosse and join us in revolutionizing the retail landscape, fostering a community where every deal is a win-win.

01.02 Quel est le problème principal que vous essayez de résoudre ?

High Advertising Costs for SMBs: Traditional advertising methods like print, TV, and radio ads are expensive and often out of reach for small and medium-sized businesses (SMBs). Inefficient Social Media Marketing: Many SMBs lack the expertise or resources to effectively use social media marketing, which can result in inefficient and costly campaigns. Consumer Inflation and Reduced Purchasing Power: With rising inflation, consumers are struggling to find affordable options for everyday necessities. Visibility for Local Deals: Local businesses often find it challenging to make their special offers known to a broader audience, limiting their potential customer base. Management of Slow-Moving Inventory: Businesses need a platform to promote and sell slow-moving or near-expiry products to minimize losses. Discovery of Best Deals: Consumers spend excessive time and effort searching for the best deals on essential products, leading to frustration and missed savings opportunities.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service que vous souhaitez fournir par votre projet (au moins 3).

Affordable Advertising for SMBs: Promosse offers a cost-effective advertising solution for small and medium-sized businesses, charging only Rs 100 per special offer listed. This allows businesses to reach a wider audience without the high costs associated with traditional advertising methods. Increased Sales and Customer Reach: By listing special offers on Promosse, businesses can attract new customers, manage slow-moving inventory, and promote near-expiry products efficiently. This helps increase sales and reduce losses, while also enhancing visibility and customer engagement. Consumer Savings and Convenience: For consumers, Promosse provides a convenient platform to find the best local deals and promotions, saving money on everyday necessities. This is especially valuable in an inflationary environment, where every saving counts. The user-friendly interface makes it easy for consumers to discover and take advantage of exclusive offers from nearby businesses.

01.04 Veuillez décrire précisément à qui s'adressera le produit/service de votre projet. Quels sont les bénéficiaires visés ?

Promosse is designed to serve two primary groups: Small and Medium-Sized Businesses (SMBs): Promosse targets local businesses in Mauritius, including grocery stores, fashion retailers, restaurants, spas, and electronics shops. These businesses benefit from an affordable advertising platform that enhances their visibility, attracts new customers, and helps manage slow-moving or near-expiry products. By listing special offers on Promosse, SMBs can increase sales and optimize inventory management without incurring high marketing costs. Consumers: Promosse aims to help everyday consumers in Mauritius who are looking to save money on essential products and services. The platform provides a convenient way to discover the best local deals and promotions, addressing the challenges posed by inflation and reduced purchasing power. Consumers benefit from easy access to exclusive offers, making their shopping experience more economical and efficient.

01.05 Quand avez-vous commencé à travailler sur votre projet ?

01/04/2023

01.06 Combien y a-t-il de propriétaires sur votre projet en plus de vous ?

0

01.07 Parmi les autres propriétaires, combien sont des femmes ?

0

01.08 Veuillez décrire le profil des autres propriétaires de votre projet (compétences, expérience, etc.).

There's only me

01.09 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://promosse-maurice.gr8.com/

01.10 Quel est le secteur d'activité qui décrit le mieux votre projet ?

i) Services de communication (télécommunications, médias et services interactifs)

02.01.01 Mon projet contribue à l'objectif 'Pas de pauvreté'

7 - Tout à fait d'accord

02.01.02 Justification de la contribution de mon projet

Promosse significantly contributes to the No Poverty goal by empowering small and medium-sized businesses with affordable advertising, thus boosting their sales and profitability. By enabling businesses to reach more customers and manage slow-moving inventory efficiently, Promosse helps increase local economic activity and job creation. For consumers, Promosse provides access to the best deals on essential products, helping them save money and stretch their budgets further, especially in inflationary times. This dual impact fosters a more resilient local economy, reducing poverty and improving the overall standard of living in Mauritius.

02.02.01 Mon projet contribue à l'objectif 'Faim Zéro'

7 - Tout à fait d'accord

02.02.02 Justification de la contribution de mon projet

Promosse contributes to the Zero Hunger goal by connecting consumers with the best local deals on essential food items, making nutritious food more affordable and accessible. By helping small and medium-sized businesses efficiently promote their food products, including those nearing expiry, Promosse reduces food waste and ensures that more people have access to affordable, quality food. This increased accessibility to discounted food items supports families in stretching their budgets, ensuring they can provide sufficient nutrition for their households. Through these efforts, Promosse plays a crucial role in enhancing food security and reducing hunger in Mauritius.

02.03.01 Mon projet contribue à l'objectif 'Bonne Santé et Bien Être'

7 - Tout à fait d'accord

02.03.02 Justification de la contribution de mon projet

Promosse contributes to the Good Health and Well-Being goal by making essential health-related products and services more affordable and accessible. By offering a platform where consumers can find the best deals on groceries, health products, spa services, and more, Promosse helps individuals maintain a healthier lifestyle without financial strain. For businesses, Promosse provides an effective way to reach more customers with their health-promoting products, thereby increasing community access to wellness resources. This dual approach supports healthier living, reduces stress associated with financial constraints, and promotes overall well-being in Mauritius.

02.04.01 Mon projet contribue à l'objectif 'Éducaiton de Qualité'

7 - Tout à fait d'accord

02.04.02 Justification de la contribution de mon projet

Promosse contributes to the Quality Education goal by enhancing the financial well-being of families, allowing them to allocate more resources towards educational expenses. By providing a platform where consumers can find the best deals on everyday necessities, Promosse helps families save money, which can be redirected towards school fees, books, and other educational materials. Additionally, by supporting local businesses, Promosse fosters a stronger community economy, potentially leading to more funding and support for local schools and educational initiatives. This holistic impact helps create a more supportive environment for quality education in Mauritius.

02.05.01 Mon projet contribue à l'objectif 'Égalité entre les Sexes'

7 - Tout à fait d'accord

02.05.02 Justification de la contribution de mon projet

Promosse contributes to the Gender Equality goal by fostering economic empowerment for women, both as consumers and business owners. By providing an affordable advertising platform, Promosse helps women-owned businesses reach a wider audience, increase their sales, and achieve financial independence. This platform also allows female consumers to find the best deals, stretching their budgets and improving their financial stability. Furthermore, Promosse is actively seeking a female communication and marketing co-founder, emphasizing our commitment to gender equality within our leadership team. This initiative supports diverse perspectives and ensures equal opportunities for women in business and leadership roles.

02.06.01 Mon projet contribue à l'objectif 'Eau Propre et Assainissement'

4

02.06.02 Justification de la contribution de mon projet

02.07.01 Mon projet contribue à l'objectif 'Énergie Propre et Abordable'

4

02.07.02 Justification de la contribution de mon projet

02.08.01 Mon projet contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - Tout à fait d'accord

02.08.02 Justification de la contribution de mon projet

Promosse contributes to the Decent Work and Economic Growth goal by creating an affordable advertising platform that boosts the visibility and sales of small and medium-sized businesses. By helping these businesses thrive, Promosse promotes job creation and economic stability within the local community. Our platform enables businesses to manage inventory efficiently, reduce waste, and increase profitability, which in turn supports sustainable business growth and decent employment opportunities.

02.09.01 Mon projet contribue à l'objectif 'Industrie, Innovaiton et Infrastructure'

7 - Tout à fait d'accord

02.09.02 Justification de la contribution de mon projet

Promosse contributes to the Industry, Innovation, and Infrastructure goal by leveraging digital technology to create an innovative marketplace for special offers and discounts. Our platform empowers small and medium-sized businesses to utilize modern advertising techniques without the high costs typically associated with traditional marketing. This innovation enhances market access and competitiveness for local businesses. By streamlining the promotion and discovery of deals, Promosse fosters a more efficient and resilient economic infrastructure. Our approach not only supports business growth but also encourages the adoption of digital solutions, driving overall industry innovation and modernization in Mauritius.

02.10.01 Mon projet contribue à l'objectif 'Réduction des Inégalités'

7 - Tout à fait d'accord

02.10.02 Justification de la contribution de mon projet

Promosse contributes to the Reduced Inequalities goal by providing an accessible and affordable advertising platform for small and medium-sized businesses, including those that might not have the resources for traditional marketing. This levels the playing field, allowing smaller enterprises to compete with larger corporations, thereby reducing economic disparities. For consumers, Promosse ensures that everyone, regardless of their income level, has access to the best deals on essential products and services, promoting financial inclusivity. By supporting diverse businesses and making savings opportunities available to all, Promosse plays a crucial role in fostering a more equitable and inclusive economy in Mauritius.

02.11.01 Mon projet contribue à l'objectif 'Villes et Communautés Durables'

7 - Tout à fait d'accord

02.11.02 Justification de la contribution de mon projet

Promosse contributes to the Sustainable Cities and Communities goal by promoting local businesses and encouraging residents to shop within their communities. By making it easier for consumers to find the best deals on essential products and services locally, Promosse reduces the need for long-distance travel, thus decreasing carbon footprints. Supporting small and medium-sized enterprises helps create a vibrant local economy, fostering community resilience and economic stability. Additionally, by enabling businesses to efficiently manage and sell near-expiry products, Promosse minimizes waste, promoting more sustainable consumption practices. This holistic approach ensures that cities and communities in Mauritius grow in an economically, socially, and environmentally sustainable manner.

02.12.01 Mon projet contribue à l'objectif 'Consommation et Production Responsable'

7 - Tout à fait d'accord

02.12.02 Justification de la contribution de mon projet

Promosse contributes to the Responsible Consumption and Production goal by providing a platform that encourages the efficient use of resources and minimizes waste. By allowing businesses to list and promote near-expiry products at discounted rates, Promosse helps reduce food and product wastage. This not only benefits the environment but also offers consumers access to affordable goods. Additionally, Promosse supports local businesses in managing their inventory more effectively, ensuring that products are consumed rather than discarded. By promoting deals on essential goods and services, Promosse encourages consumers to make more informed and sustainable purchasing decisions, fostering a culture of responsible consumption and production in Mauritius.

02.13.01 Mon projet contribue à l'objectif 'Luttle contre les Changements Climatiques'

4

02.13.02 Justification de la contribution de mon projet

02.14.01 Mon projet contribue à l'objectif 'Vie Sous-Marine'

3

02.14.02 Justification de la contribution de mon projet

02.15.01 Mon projetp contribue à l'objectif 'Vie Terrestre'

3

02.15.02 Justification de la contribution de mon projet

02.16.01 Mon projet contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

3

02.16.02 Justification de la contribution de mon projet

02.17.01 Mon projet contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

3

02.17.02 Justification de la contribution de mon projet

05.01 Il existe un grand nombre de clients qui utilisent déjà un produit/service très similaire à celui que nous envisageons de créer.

3

05.02 Le produit/service que nous voulons créer représente un type de produit/service entièrement nouveau

7 - Tout à fait d'accord

05.03 Le produit/service que nous voulons créer pourrait être décrit comme une nouvelle technologie

5

05.04 Le produit/service que nous voulons créer est une amélioration d'un produit ou d'un service existant

5

05.05 Le produit/service que nous voulons créer pourrait être décrit comme une extension d'une gamme de produits ou de services

6

05.06 Le produit/service que nous voulons créer répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

05.07 Le produit/service que nous voulons créer est une nouvelle version d'un ancien produit/service

4

05.08 Justification de mon projet

Promosse offers a unique and innovative solution for the Mauritian market by being the first platform dedicated to connecting consumers with attractive deals and special offers from local businesses. Its innovative approach lies in: Affordability for businesses: With a low listing fee of just Rs 100 per offer, Promosse provides an affordable way for small and medium enterprises to advertise their promotions, increasing their visibility and reach. Centralized deals platform: By aggregating deals from various businesses onto a single platform, Promosse creates a convenient one-stop-shop for consumers to discover and access a wide range of discounts and offers across different sectors. Location-based : Leveraging location data, Promosse can curate and showcase deals relevant to consumers' local areas, enhancing convenience and supporting nearby businesses. Timely offers: Promosse enables businesses to promote time-sensitive deals and clear unsold or near-expiry products, reducing waste.

05.09 Qui sont vos principaux potentiels concurrents et qu'est-ce qui vous différencie d'eux ?

Promosse distinguishes itself by offering a comprehensive, locally-tailored deals platform that caters to the daily needs of Mauritian consumers across diverse sectors, unlike tourism-focused competitors like MariDeals.mu, Deal.mu, Defideal.mu. Unlike The Shopping App's focus on larger retailers, Promosse provides an affordable avenue for small and medium local businesses to reach a wider audience effectively. While social media like Facebook, Tiktok, and Instagram offer free promotion, Promosse's dedicated platform ensures offers aren't lost in the noise and eliminates the need for heavy paid advertising. Promosse's unique value lies in its hyper-local focus, affordability for small businesses, and curated deals tailored to Mauritian preferences, bridging the gap between local businesses and cost-conscious consumers to support the local economy and enhance community well-being.

10.06 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, Promosse will promote female entrepreneurs businesses and provide a platform where small businesses operated by women will be able to promote their special offers for free.