Kenya - Startup under 3 years old

Décrivez votre projet en quelques mots

There is a huge gap between rural and semi-urban retailers and the timely availability of products from the urban market. Existing businesses often overlook these potentially lucrative markets. At Hassab, we have made it our mission to bridge the gap.

01.01 Décrivez votre startup en détail

Hassab Distributors Ltd specializes in the sales and distribution of fast-moving consumer goods, targeting rural and semi-urban retailers—a lucrative market often overlooked by competitors. By capitalizing on this niche, we ensure that retailers in these areas have timely access to products at reasonable prices. Our unwavering commitment has significantly improved the quality of life in these communities by enhancing product availability and affordability. To ensure seamless and reliable operations, our model includes a warehouse manager who oversees the staging and dispatching of all booked orders. We also employ a team of delivery agents who ensure goods are delivered to customers on time. Our sales force comprises sales representatives who physically visit customers at their premises. Orders are booked via an app, which reflects at the backend (warehouse) for processing. To boost our sales, we have a dedicated customer support team that engages with customers for order bookings.

01.02 Quel est le problème principal que vous essayez de résoudre ?

We are solving the following problems in rural areas; Unavailability of Crucial Products: We ensure rural retailers have timely access to a wide range of products such as wheat flour, maize flour, rice, cooking oils, plastics, bottled water, milk products, sanitary ware, and more. Economic Imbalance Between Rural and Urban Markets: Through our reliable distribution channels, we ensure all rural markets are served promptly, fostering economic growth and empowerment of local retailers. We also offer credit services to our most frequent customers, significantly boosting their purchasing power over the past five months.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

The primary advantages of utilizing our products include: Timely Availability: We are committed to ensuring the reliability of our supply chain, allowing rural retail customers to receive products promptly. Product Variety: Our extensive range of products has significantly enhanced the living standards of rural communities by providing easier access to diverse items. Competitive Pricing: Our market presence has enabled rural customers to access essential goods such as foodstuffs, painkillers, sanitary products, plastics, and bottled water at reasonable prices. Previously, these communities faced higher costs and significant inconveniences due to limited access, which adversely affected their quality of life. Since our entry into these markets, over 1,400 active customers have benefited from timely deliveries and fair pricing, reducing the exploitation by opportunistic businesspeople.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Our business targets rural and semi-urban retailers, addressing the significant disparity between them and their urban counterparts. Recognizing this niche, we decided to venture into it. The primary beneficiaries are the rural consumers who, thanks to our unwavering commitment to our mission, can now purchase a variety of products at affordable prices from the retailers.

01.05 Quand votre entreprise a-t-elle été créée ?

28/12/2023

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

0

01.08 Parmi les autres propriétaires, combien sont des femmes ?

0

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Abdi Hassan-CEO and founder- Creative, dynamic, and passionate sales leader with more than 5 years of experience with demonstrated skills and mastery in effective sales campaigns, developing strategic partnerships, and execution of high-level presentations. Marvels in the ever-changing, fast-paced micro and macro business environments. Unique ability to focus on details and handle situations and challenges with the end picture in mind. Versatile, careful product manager with proficiency in driving products and leading cross-functional teams that consistently meet key set deliverables. Develops and implements strategies that are guided by careful, intuitive customer needs analysis to drive product sales with a focus on end-user applications.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base (aliments, boissons, produits ménagers et personnels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

6

02.01.02 Justification de la contribution de ma startup

Our commitment to providing a diverse range of goods at affordable prices in rural areas has created unique growth opportunities for local business owners. By extending credit facilities to retailers, we have enhanced their purchasing power. Consequently, many businesses have expanded their operations, resulting in increased employment opportunities for shop attendants.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

6

02.02.02 Justification de la contribution de ma startup

Availability of wheat,maize,milk,sugar ,milk products among other products plays great role in food availability and improved nutrition in the rural areas.In future we plan to incorporate supply of seeds and fertilizers to the same market.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

5

02.03.02 Justification de la contribution de ma startup

.Most of the products we distribute consist of consumables ranging from wheat,maize flour,bottled water,milk and milk products among very many others.This makes these igh mineral and vitamin yielding products easily accessible to rural dwellers. This has led to improved immunity and good health among the local consumers thus positively impacting the well-being of local consumers.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

5

02.04.02 Justification de la contribution de ma startup

We supply stationery to shops and minimarts, along with providing essential foodstuffs to local schools. Our commitment to ensuring the accessibility of these critical products directly enhances the quality of education in rural areas.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

We have 7 employees out which 3 are female gender. In our company we value gender equality and fair treatment.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

5

02.06.02 Justification de la contribution de ma startup

We distribute bottled water and offer water purifying products, such as Water Guard and similar brands, designed to ensure continuous access to clean water. Our aim is to empower individuals to access clean water either through bottled options or by purifying water from wells, streams, or rivers.

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

2

02.07.02 Justification de la contribution de ma startup

We dont deal in energy provision but we do believe in the importance of affordable clean energy,it is part of our long term plan to partner with institutions that deals in safe energy saving products.

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

At our company, we prioritize the well-being of our workers. We ensure every individual, irrespective of gender, religious beliefs, or personal opinions, is treated with utmost respect and dignity. Additionally, we provide comprehensive training in financial literacy to empower our employees to effectively manage their finances, thereby enhancing their economic well-being.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

We value innovation and infrastructure development as catalysts for success. To achieve this, we conduct weekly brainstorming sessions across departments to strategize on enhancing sales, distribution efficiency, reliability, and effectiveness. Additionally, we are actively upgrading our warehouse and logistical infrastructure to align with modern standards.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

At Hassab Distributors Ltd, we recognize that workplace inequality impedes company growth. We prioritize equality because we understand its profound benefits in fostering harmony and driving business growth. Regardless of tribe, race, religion, or gender, we treat everyone equally.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

7 - tout à fait d'accord

02.11.02 Justification de la contribution de ma startup

Our operations align with sustainable community goals. We ensure the whole community can access variety of products and at affordable rates at their convenience.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

5

02.12.02 Justification de la contribution de ma startup

We sell products that are harmless to the people .Our activities directly influence responsible consumtion.We are however not involved in any production process.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

2

02.13.02 Justification de la contribution de ma startup

While certain products such as tissue papers are recyclable, contributing to environmental preservation, we are actively exploring eco-friendly solutions for our delivery fleet. Over the next 1-3 years, we aim to integrate eco-friendly mini vans to minimize carbon emissions from our transportation operations.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

2

02.14.02 Justification de la contribution de ma startup

While we are committed to advocating for marine life conservation, our geographical location in the semi-arid regions of Eastern Kenya limits our direct involvement in activities related to life below water.

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

2

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

1 - pas du tout d'accord

02.16.02 Justification de la contribution de ma startup

n.a

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

We believe our startup has all it takes too partake in the process of creating growth and sustainability in the rural areas

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

4

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

1 - Pas du tout d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

1 - Pas du tout d'accord

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

5

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

4

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

2

06.08 Justification

We believe that the services we are providing are an improvement of an already existing model except that we specialize in the rural market niche that are very lucrative.

06.09 Analyse compétitive

Our main potential competitors include twiga foods,wasoko and a number of local distributors. What makes us different is the fact that we specialize in sales and distribution of fast moving consumer goods specifically to rural and semi-urban retailers unlike our competitors. We also do alot of community involvement in our operations and this has cemented growth and bond with the community. Additionally we provide a 2% credit fee to customers who purchase from us on a regular basis, something that our competitors don't give much attention to.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?