Kenya - Startup under 3 years old

Décrivez votre projet en quelques mots

Finda is a cloud-based innovation that transforms the marketing landscape for micro, small and medium enterprises. By digitizing their marketing efforts, Finda enhances customer interactions, strengthens customer relationships and ultimately boosts sales.

01.01 Décrivez votre startup en détail

Finda is a cloud-based innovation that transforms the marketing landscape for micro, small and medium enterprises. In a crowded market where small businesses struggle to stand out and compete with large and well-established companies, Finda digitizes their marketing efforts to enhance customer interactions and strengthen customer relationships. This leads to increased visibility, higher sales and business growth. Additionally, any user can connect with the most trusted products and services through the platform, enhancing overall efficiency. Our vision is to empower small businesses with cutting-edge marketing tools, helping them rise above the competition and achieve their full potential in this digital age.

01.02 Quel est le problème principal que vous essayez de résoudre ?

We address the challenge small businesses face in gaining visibility and competing with larger companies by digitizing their marketing efforts. On the other side, we enhance overall efficiency in the business industry by quickly connecting consumers to the product and service providers they need from the comfort of their internet-enabled devices. This allows consumers to make informed decisions before traveling to purchase a particular product or service, saving them travel costs and time spent locating what they need.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Finda empowers small businesses to achieve their full potential in the digital age, while streamlining the purchasing process for consumers as below: First, Finda transforms the marketing landscape for micro, small and medium enterprises (MSMEs) by digitizing their marketing efforts, enhancing visibility and boosting competitiveness against larger companies. Secondly, It strengthens customer relationships through advanced digital tools, fostering loyalty and trust between the business and the consumer Thirdly, for consumers, Finda provides quick and efficient connections to trusted products and services, enabling informed decisions without physical travel, saving time and costs.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Finda's product/service is specifically aimed at serving micro, small, and medium enterprises (MSMEs) and consumers. The primary beneficiaries are MSMEs that struggle to gain visibility and compete with larger, well-established companies. By digitizing their marketing efforts, Finda empowers these businesses with advanced marketing tools, enhancing their online presence, customer interactions, and overall competitiveness. On the consumer side, Finda targets individuals looking for trusted products and services efficiently. By connecting users to reliable service providers and businesses through an easy-to-use digital platform, Finda saves consumers time and travelling costs, enabling them to make informed purchasing decisions from the comfort of their internet-enabled devices.

01.05 Quand votre entreprise a-t-elle été créée ?

01/09/2021

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

2

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Cyrus Keombe - The Chief Operating Officer with more than 5 years experience in the IT and software indusry. Cyrus optimizes resources and processes for efficiency and scalability, ensuring streamlined operations and sustainable growth in the business. Grace Obayo - Business Analyst and head of marketing. With more than five years experience in the business management industry, Grace plays a crucial role in ensuring our brand reaches the right audience through creativity and strategic vision, driving our marketing efforts effectively.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://home.finda.co.ke/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Technologies de l'information (services numériques, équipements et logiciels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

Finda contributes to the Sustainable Development Goal of "No Poverty" by empowering micro, small, and medium enterprises (MSMEs) with digital marketing tools, enhancing their visibility and competitiveness. By facilitating business growth and creating more job opportunities, Finda helps elevate the income levels of entrepreneurs and their employees. Additionally, by connecting consumers to trusted products and services, Finda supports local economies, promoting financial stability and reducing poverty.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

1 - pas du tout d'accord

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

1 - pas du tout d'accord

02.03.02 Justification de la contribution de ma startup

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

1 - pas du tout d'accord

02.04.02 Justification de la contribution de ma startup

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

Finda contributes to the Sustainable Development Goal of gender equality by providing equal access to advanced marketing tools for women-owned micro, small and medium enterprises (MSMEs). By digitizing marketing efforts, Finda empowers female entrepreneurs to enhance their business visibility, compete effectively in the market and grow their enterprises. This support fosters economic empowerment for women, promoting gender equality in the business sector. Additionally, we actively work towards creating an inclusive ecosystem where women and girls have equal opportunities to thrive in entrepreneurship and leadership roles. Our efforts include targeted programs and initiatives that empower women entrepreneurs through training, mentorship and access to resources.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

1 - pas du tout d'accord

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

1 - pas du tout d'accord

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

Finda contributes to the UN's Sustainable Development Goal of Decent Work and Economic Growth by empowering micro, small and medium enterprises (MSMEs) with advanced digital marketing tools. This enhances their visibility, competitiveness and growth, leading to job creation and economic development. Additionally, by connecting consumers to trusted products and services efficiently, Finda supports sustainable business practices and economic activity, fostering overall economic resilience and inclusivity.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

Finda contributes to the SDG of Industry, Innovation and Infrastructure by empowering MSMEs with advanced digital marketing tools, enhancing their competitiveness and growth. It promotes innovation by digitizing marketing efforts and streamlining customer interactions. By providing a platform that connects consumers with trusted products and services efficiently, Finda fosters a robust digital infrastructure, supporting sustainable economic development and inclusive industry growth.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

4

02.10.02 Justification de la contribution de ma startup

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

4

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

1 - pas du tout d'accord

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

7 - tout à fait d'accord

02.13.02 Justification de la contribution de ma startup

Finda contributes to the Sustainable Development Goal of Climate Action by reducing the need for physical travel through its digital platform. By connecting consumers to products and services online, it minimizes carbon emissions associated with transportation. Additionally, digitized marketing efforts decrease the reliance on traditional print media, reducing paper waste and the environmental impact of printing processes. This promotes a more sustainable, eco-friendly business model for MSMEs.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

1 - pas du tout d'accord

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

1 -pas du tout d'accord

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

1 - pas du tout d'accord

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

4

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

4

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

5

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

4

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

2

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

2

06.08 Justification

Finda introduces a novel approach by combining digital marketing tools with a platform connecting consumers and businesses, offering a unique solution not previously seen in the market. Finda builds upon existing digital marketing and business connectivity services but extends them significantly by integrating advanced tools and features, expanding the capabilities available to users. Finda addresses the specific challenges faced by MSMEs in marketing and consumer connectivity, providing tailored solutions that were lacking in the market, thus filling a crucial gap.

06.09 Analyse compétitive

Our main potential competitors include established digital marketing platforms and business directories. However, what sets us apart is our comprehensive approach. Unlike mere marketing tools or directories, Finda combines advanced digital marketing capabilities with a comprehensive platform for consumers to connect with trusted businesses. This integration streamlines the entire process, from enhancing a business's online presence to facilitating informed consumer decisions. Our focus on empowering MSMEs with cutting-edge tools and facilitating efficient consumer-business interactions gives us a unique edge in the market.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes I am. I lead a program called "Digital Entrepreneurship Accelerator Program", dedicated to empowering women, girls and young mothers by equipping them with essential skills for thriving in entrepreneurship during this digital age. Our program emphasizes inclusivity and places these individuals at the forefront, ensuring they gain the knowledge and tools needed to succeed in the ever-evolving business landscape.