Kenya - Startup under 3 years old

Décrivez votre projet en quelques mots

Purefill Solution is a Juja-based startup offering affordable refillable water (Ksh5 per liter) and selling empty bottles to the local community. We aim to provide a budget-friendly and eco-conscious hydration solution.

01.01 Décrivez votre startup en détail

Purefill Solution is a Juja startup tackling water affordability and empty bottles. We offer two key services: Discounted Refills: We provide high-quality refillable drinking water at a significantly reduced price of Ksh5 per liter. This undercuts the cost of bottled water, making it a more accessible option for the Juja community. Empty Bottle Sales: We sell empty, reusable bottles compatible with refill station. This encourages customers to avoid single-use plastic and participate in a refillable system, reducing overall plastic waste. By combining these services, Purefill promotes a sustainable and budget-friendly approach to hydration. Our target is residents who: Struggle to afford bottled water. Are environmentally conscious and want to reduce plastic use. Purefill's success hinges on factors like: Convenient refill locations: Water quality and safety: Community outreach: Educating residents about the benefits of refillable water and proper bottle hygiene.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Purefill Solution is tackling two interconnected problems in Juja: Water Affordability: Bottled water can be expensive, placing a burden on households, particularly those with limited income. Purefill aims to make clean drinking water more accessible by offering refillable options at a significantly lower price point (ksh5 per liter) compared to bottled water. Plastic Waste: The reliance on single-use plastic bottles contributes significantly to environmental pollution. By promoting refillable water systems and selling reusable bottles, Purefill encourages residents to reduce their dependence on single-use plastic, minimizing plastic waste in the community. These challenges are often intertwined. High bottled water costs can incentivize the purchase of more single-use bottles, further exacerbating plastic waste. Purefill's approach addresses both issues simultaneously, offering a budget-friendly and environmentally responsible solution for Juja residents.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Purefill Solution offers several key benefits to the Juja community: Cost Savings: Purefill's refillable water at ksh5 per liter is significantly cheaper than bottled water, making clean drinking water more accessible for budget-conscious households. This can free up resources for families and individuals who might otherwise struggle to afford bottled water. Environmental Sustainability: By promoting refillable water systems and selling reusable bottles, Purefill helps reduce the reliance on single-use plastic bottles. This combats plastic pollution, a major environmental concern, by keeping plastic out of landfills and waterways. Convenience and Hygiene: Purefill offer convenience by setting up refill stations in easily accessible location in Juja. This makes refilling water a quick and easy process. Additionally, Purefill promotes proper bottle hygiene practices to ensure users maintain clean and safe drinking water.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Purefill Solution's refillable water service and reusable bottle sales target two main beneficiary groups in Juja: Residents with Limited Income: The affordability of Purefill's refillable water (ksh5/liter) makes it a significant advantage for residents who struggle to afford bottled water. This is particularly relevant for larger families or those on fixed incomes. Purefill offers a budget-friendly way to access clean drinking water. Eco-Conscious Consumers: Purefill caters to residents who are concerned about environmental sustainability and plastic waste. By providing a refillable system and selling reusable bottles, Purefill aligns with their values and empowers them to reduce their environmental footprint. This might attract individuals or families who actively seek ways to minimize their use of single-use plastics. Overall, Purefill Solution aims to serve a broad segment of the Juja community by providing a cost-effective and environmentally responsible solution for hydration

01.05 Quand votre entreprise a-t-elle été créée ?

14/11/2023

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

0

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

n/a

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.facebook.com/profile.php?id=61555260850770

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base (aliments, boissons, produits ménagers et personnels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

Reduced Water Costs: Purefill's refillable water at ksh5 per liter offers a significantly cheaper alternative to bottled water. This alleviates the financial burden of purchasing bottled water, especially for larger families or those on fixed incomes. By providing a lower-cost option for clean drinking water, Purefill frees up household resources that could be directed towards other necessities. Sustainable Solution: Purefill's refillable system discourages dependence on single-use plastic bottles, which can be a costlier option in the long run. This allows families to save money over time by not constantly repurchasing bottled water. Improved Overall Health: Affordable access to clean water is essential for good health. By making clean water more attainable, Purefill can contribute to improved health outcomes within the community, potentially reducing healthcare costs associated with water-borne illnesses. Purefill's focus on affordability and sustainability aligns to UN goal.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

5

02.02.02 Justification de la contribution de ma startup

Purefill Solution's contribution to the Zero Hunger goal can be considered Somewhat Agree (5). While it has some positive indirect effects, it doesn't directly address hunger itself. Indirect Impact on Food Security: Affordable clean water is essential for food preparation and sanitation, both crucial aspects of food security. By making clean water more accessible, Purefill can indirectly contribute to a healthier community, potentially improving food utilization and reducing illnesses that might hinder food absorption. Limited Scope: Purefill's primary focus is on water affordability and reducing plastic waste, not directly on food production or distribution. While Purefill's service creates a more favorable environment for food security, its contribution isn't as direct as initiatives focused on agriculture, food production, or food access programs.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

Access to Clean Water: Clean water is essential for proper hydration, hygiene, and sanitation, all of which are crucial for good health. By providing affordable refillable water, Purefill makes clean water more accessible, potentially reducing the spread of waterborne diseases and improving overall health outcomes in the Juja community. Reduced Risk of Waterborne Illnesses: Unsafe drinking water can lead to various illnesses like diarrhea, cholera, and typhoid. Purefill's focus on clean, refillable water can help prevent these illnesses, leading to a healthier community and potentially reducing the burden on healthcare systems. Improved Overall Health: Good hydration is vital for optimal body function, impacting everything from digestion to cognitive performance. By promoting affordable access to clean water, Purefill contribute to improved overall health and well-being within the Juja community. Purefill directly addresses a fundamental need for clean water.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

5

02.04.02 Justification de la contribution de ma startup

Indirect Benefits: Improved health (linked to clean water access) can lead to better attendance and concentration in school. Reduced financial burden from water costs (for low-income families) can free up resources for educational materials or school fees. Limited Scope: Purefill doesn't directly address factors like teacher quality, curriculum development, or access to educational facilities. These aspects have a more significant influence on the quality of education. Purefill's focus on clean water affordability and reduced plastic waste can have some positive peripheral effects on education. However, its impact is less direct compared to initiatives focused on improving classrooms, learning materials, or teacher training.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

having employed a female to be the station attendant, we justify gender equality and even in future stations.Purefill will leverage this starting point to make a stronger contribution to gender equality: Promote the Female Attendant: Highlighting the female attendant in marketing materials or through signage at the refill station can subtly challenge traditional gender roles in blue-collar professions. Gender-Balanced Hiring: Purefill will consciously strive for a more balanced workforce when hiring for future positions, both at refill stations and within the management structure. Supportive Company Culture: Purefill will implement policies that ensure equal opportunities and fair treatment for all employees regardless of gender. This could include parental leave policies, anti-discrimination training, and a culture that values diverse perspectives. By going beyond just having one female employee, Purefill can become a stronger advocate for gender equality within the Juja community.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

7 - tout à fait d'accord

02.06.02 Justification de la contribution de ma startup

Enhancing Access to Clean Water: Purefill provides affordable refillable water at ksh5 per liter, making clean drinking water significantly more accessible to the Juja community compared to bottled water. This is particularly impactful for low-income households who might struggle to afford bottled water regularly. Promoting Safe Water Practices: By offering refillable water, Purefill encourages the use of reusable bottles, potentially reducing contamination risks associated with single-use plastic bottles. Additionally, they could educate users on proper hygiene practices for refillable bottles to ensure clean drinking water. Reduced Plastic Waste: Purefill's focus on refillable water systems combats plastic pollution by discouraging dependence on single-use plastic bottles. This contributes to cleaner communities and less plastic waste entering landfills or waterways. Purefill directly tackles two key aspects of SDG 6: ensuring access to affordable and safe drinking water.

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

3

02.07.02 Justification de la contribution de ma startup

Limited Impact: Purefill's primary focus is on water, not energy. Their solution doesn't directly relate to clean energy sources like solar, wind, or hydro power. Indirect Benefits: Refilling water stations likely use electricity to run pumps and filtration systems. However, compared to the energy required for plastic bottle production and transportation, this impact is likely minimal. In the bigger picture of affordable and clean energy, Purefill's contribution is negligible. Their focus on reducing plastic waste can be seen as indirectly supporting a shift towards a more sustainable future, but the connection to clean energy sources is weak.

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

Job Creation: Purefill creates employment opportunities within the Juja community through jobs at refill station, potentially for roles like station attendant or maintenance personnel. This can contribute to economic growth and provide income for local residents. Entrepreneurship: Purefill itself is a local startup, potentially inspiring others in the community to pursue entrepreneurial ventures. This can contribute to a more dynamic and diverse local economy. Economic Empowerment: By offering affordable water, Purefill frees up household resources for low-income families. This allows them to spend money on other necessities or invest in income-generating activities, potentially improving their overall economic standing. Purefill's approach directly creates jobs, fosters a spirit of entrepreneurship, and empowers residents economically. These factors all contribute to decent work opportunities and economic growth within the Juja community.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

5

02.09.02 Justification de la contribution de ma startup

Limited Innovation: While Purefill offers a convenient and affordable water service, the core concept of refillable water station isn't entirely new. They aren't necessarily creating a disruptive innovation in the industry. Infrastructure Impact: Purefill likely relies on existing infrastructure for water treatment and transportation. They might not be significantly contributing to new infrastructure development in Juja. However, Purefill can be seen as promoting a more innovative and sustainable approach to water consumption within Juja by: Encouraging Refillable Systems: Purefill's focus on refillable water systems can nudge consumer behavior towards a more environmentally conscious model, potentially inspiring innovation in reusable bottle design or refill station technology. Localized Solution: Purefill addresses a local need for affordable clean water with a localized solution.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

Reduced Water Costs: Purefill's refillable water at ksh5 per liter offers a significantly cheaper alternative to bottled water. This can alleviate the financial burden on low-income families who struggle to afford clean drinking water on a regular basis. This frees up household resources that could be directed towards other necessities like food, healthcare, or education. Promotes Water Security: By providing an affordable and accessible refill option, Purefill contributes to improved water security within the Juja community. This is especially important for low-income households who might otherwise be forced to rely on unsafe water sources. Sustainable Solution: Purefill's refillable system discourages dependence on single-use plastic bottles, which can be a costlier option in the long run. This allows families to save money over time by not constantly repurchasing bottled water. Universal Basic Need: Access to clean water is a fundamental human right and a basic necessity.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

7 - tout à fait d'accord

02.11.02 Justification de la contribution de ma startup

Improved access to clean water (SDG 11.1) is a positive contribution to human settlements. However, Purefill's impact on broader aspects of sustainable cities, like waste management (SDG 11.6) or sustainable infrastructure (SDG 11.6), is likely minimal. Purefill can potentially increase its contribution to Sustainable Cities and Communities by; Promote Sustainability: Purefill could emphasize the environmental benefits of refillable water systems in their marketing materials, raising awareness about the environmental impact of plastic production and plastic waste. Partner with Eco-conscious Organizations: Collaborations with environmental groups or local authorities could amplify Purefill's message and encourage broader community participation in reducing plastic use. Explore Refill Station Efficiency: Purefill could investigate ways to improve the energy efficiency of their refill stations, potentially reducing their overall environmental footprint.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

6

02.12.02 Justification de la contribution de ma startup

Improved Access to Clean Water: Purefill offers affordable refillable water (ksh5/liter), making clean drinking water significantly more accessible to Juja residents compared to bottled water. This is particularly beneficial in urban areas where access to clean water can sometimes be limited. Reduced Plastic Waste: Purefill promotes refillable water systems and sells reusable bottles, discouraging dependence on single-use plastic bottles. Focus on Affordability: Highlight that Purefill makes clean water affordable, especially for low-income residents. This can contribute to a more equitable and inclusive city. Indirect Impact: Mention that refillable water systems can potentially reduce energy consumption compared to bottled water production and transportation. Long-Term Vision: Briefly describe how Purefill's approach, if successful, could be replicated in other urban areas, promoting a more sustainable water consumption model for cities.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

5

02.13.02 Justification de la contribution de ma startup

Reduced Plastic Waste: Purefill's core business model combats plastic pollution by encouraging the use of refillable water systems and selling reusable bottles. This reduces the reliance on single-use plastic bottles, which contribute significantly to plastic waste that ends up in landfills and oceans. Promote Sustainability: Purefill could emphasize the environmental benefits of refillable water systems in their marketing materials, raising awareness about the environmental impact of plastic production and plastic waste. Partner with Eco-conscious Organizations: Collaborations with environmental groups or local authorities could amplify Purefill's message and encourage broader community participation in reducing plastic use. Explore Refill Station Efficiency: Purefill could investigate ways to improve the energy efficiency of their refill stations, potentially reducing their overall environmental footprint.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

3

02.14.02 Justification de la contribution de ma startup

Limited Direct Impact: Purefill's primary focus is on providing affordable clean water in Juja, not on directly protecting marine ecosystems. Their service doesn't directly address ocean pollution or plastic waste that ends up in the oceans. Indirect Benefit: By promoting refillable water systems and reducing plastic bottle use, Purefill can contribute to a decrease in plastic waste on land. This can help prevent plastic from entering waterways and potentially reaching the ocean, where it can harm marine life. Purefill can potentially strengthen its contribution to Life Below Water; Educational Campaigns: Purefill could raise awareness about plastic pollution's impact on marine life through educational campaigns or partnerships with local organizations. Highlighting the bigger picture can connect their local efforts to the global issue of ocean health. Support Ocean Conservation: Advocate for Change:

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

5

02.15.02 Justification de la contribution de ma startup

Limited Scope: Purefill's primary focus is on water access and plastic reduction, not directly on land use or conservation efforts. Their service doesn't directly address issues like deforestation, desertification, or biodiversity loss. Indirect Benefit: By reducing plastic waste, Purefill can help prevent plastic pollution from harming wildlife and ecosystems on land. This is particularly relevant if plastic waste ends up in landfills or incinerators, causing potential contamination or air pollution. Purefill can potentially increase its contribution to Life on Land by; Partnership with Conservation Organizations: Collaborate with local or national parks, wildlife organizations, or environmental groups to promote responsible plastic use and raise awareness about the impact of plastic on land ecosystems. Educational Campaigns: Supporting Sustainable Practices:

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

3

02.16.02 Justification de la contribution de ma startup

Limited Scope: Purefill's primary focus is on water access and plastic reduction. SDG 16 encompasses a wide range of complex issues like legal frameworks, dispute resolution, and government accountability. Purefill's activities don't directly address these areas. Indirect Benefits: By creating jobs and potentially improving economic well-being within the Juja community, Purefill can contribute to a more stable and peaceful social environment. Additionally, by providing affordable clean water, they can help alleviate tensions related to water scarcity, which can be a source of conflict in some communities. Purefill can potentially strengthen our contribution to Peace, Justice and Strong Institutions by Promote Civic Engagement: Purefill could partner with local NGOs or community groups to host educational workshops or awareness campaigns about civic rights and responsibilities.

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

5

02.17.02 Justification de la contribution de ma startup

Limited Direct Involvement: While Purefill doesn't currently have formal partnerships focused solely on achieving the SDGs, their business model does indirectly contribute to several goals. This creates a foundation for potential partnerships in the future. Indirect Contributions: Purefill's focus on affordable clean water access (SDG 6), reduced plastic waste (SDG 12, 14, 15), and job creation (SDG 8) aligns with several SDGs. There's potential to leverage these alignments to build partnerships. Collaboration with Local Organizations: Partner with NGOs or government agencies working on environmental sustainability or social development in Juja. This could involve co-organized clean-up drives, educational campaigns, or water access initiatives in underserved communities. Industry Partnerships: Collaborate with other refill water businesses or environmental organizations to advocate for policies that promote refillable systems and reduce plastic bottle use.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

7 = Tout à fait d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

1 - Pas du tout d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

4

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

1 - Pas du tout d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

3

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

4

06.08 Justification

Focus on Affordability and Accessibility: Purefill aims to make clean water refill options accessible in Juja, potentially reaching a wider audience compared to traditional bottled water or home filtration systems. Potential for Cultural Shift: By promoting refillable systems, Purefill can contribute to a broader movement away from single-use plastic water bottles in Juja, creating a more sustainable approach to water consumption. Local Context: Purefill's approach is innovative in the context of Juja's specific needs and existing water access options.

06.09 Analyse compétitive

Main Competitors: Bottled Water Companies: The biggest competitors are likely established bottled water brands. Municipal Water Supply: Depending on the quality and accessibility of municipal water in Juja, it could be a competitor if residents perceive it as safe and readily available. Home Water Filtration Systems: These could be an alternative for those who prefer in-home filtration over refill stations. Purefill's Differentiators: Affordability: Purefill can potentially offer lower costs compared to bottled water, especially for larger water volumes. Accessibility: Refill stations might be more conveniently located than bottled water retailers for some residents. Environmental Impact: Purefill's focus on refillable systems directly addresses plastic waste reduction, a growing concern for environmentally conscious consumers. Community Impact: Purefill might create jobs and contribute to the local economy through refill station operations.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

yes, by employing female attendant in business