Kenya - Startup under 3 years old

Décrivez votre projet en quelques mots

Naks Yetu is a consolidated platform that amplifies the reach of local events, content, and artists. With a mission to Discover and Explore, we provide a solution for artists, event organizers, content creators, adventure seekers and cultural enthusiasts.

01.01 Décrivez votre startup en détail

Naks Yetu was registered in October 2023. Since then, we have been committed to fostering Nakuru's local talent and bringing the community's cultural richness to a wider audience. Naks Yetu is currently at the MVP stage. Naks Yetu has developed a platform with the minimum features needed to satisfy early adopters and has begun the process of refining the platform to fit customer needs.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Fragmented information - Culture seekers and tourists often miss out on experiencingthe full richness of Nakuru due to lack of accessible, centralized information. Lack of a supportive community - Artists and event organizers struggle to gain visibility for their events while content creators lack a community that can provide tools and skills for quality outputs. Lack of a distribution platform - Artists, content creators, and event organizers lack a distribution platform where they can earn a decent living through event promotion, ticket sales, shop section and much much more.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Local Focus, Global Reach - NaksYetu spotlights Nakuru's rich culture while connecting local talent with global audience for wider cultural and creative exposure. All-In-One Platform - By offering a wide range of services and features, it becomes a one-stop destination for event promotion, ticketing, tourism services, shop section, and more. Community Building - By connecting like-minded people and fostering collaboration, Naks Yetu ensures that users keep coming back to engage with the community and discover new cultural experiences.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Naks Yetu primarily serves artists, event organizers, and content creators in Nakuru by providing a platform to increase their visibility and audience engagement. It also caters to culture enthusiasts, adventure seekers, and tourists looking for a centralized source of local events and cultural content. The platform aids local talents in promoting their events, selling tickets, and showcasing products, thus boosting their earning potential. Simultaneously, it enriches the cultural experiences of visitors and residents, connecting them with the vibrant life and creative outputs of Nakuru.

01.05 Quand votre entreprise a-t-elle été créée ?

31/10/2023

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

3

01.08 Parmi les autres propriétaires, combien sont des femmes ?

2

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Moses Irungu, C0 - Founder, is an award-winning filmmaker with extensive experience in multimedia production. His background spans photography and videography, showcasing a deep commitment to storytelling and community empowerment. Susan Towet, Co - Founder is an HCD expert with a Master’s in Human-Computer Interaction Design from City, University of London. She brings over five years of experience in HCD consulting, leading projects that enhance community empowerment and technological usability in Kenya. Veronica Kihiko, a cofounder of Naks Yetu, brings her expertise as a data analyst to the team. She specializes in analyzing user engagement and platform performance, providing insights that help optimize the functionality and reach of our platform. Her analytical skills are crucial in refining the MVP, implementing targeted marketing strategies, and enhancing the overall user experience.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.naksyetu.co.ke/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Technologies de l'information (services numériques, équipements et logiciels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

1 - pas du tout d'accord

02.01.02 Justification de la contribution de ma startup

Naks Yetu combats poverty in Nakuru by enabling local artists, event organizers, and content creators to monetarily benefit from their crafts. Our platform boosts their visibility, facilitating income through ticket sales, a dedicated shop for local products, and advertising spaces. Additionally, Naks Yetu offers professional development through workshops, enhancing participants' marketability and job prospects. This community-centric approach not only uplifts individual incomes but also stimulates local economic growth by attracting tourists, thereby benefiting broader community services and businesses.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

5

02.02.02 Justification de la contribution de ma startup

While Naks Yetu's primary focus is on promoting cultural events and local talents, its indirect contribution to Zero Hunger lies in economic empowerment. By providing a platform that helps local creators and entrepreneurs generate income, Naks Yetu enables these individuals to better provide for themselves and their families. This economic stability can indirectly contribute to better access to nutritious food and improved food security. Additionally, as Naks Yetu helps to attract tourists and boosts local business, it stimulates the overall economy of Nakuru, potentially increasing employment and income opportunities related to food production and distribution.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

6

02.03.02 Justification de la contribution de ma startup

Naks Yetu contributes to good health and well-being by fostering community engagement and providing a platform for cultural enrichment, which can improve mental health and social cohesion. The platform promotes events that encourage physical activities, such as cultural dances and community walks, which support physical health. Additionally, by boosting the local economy and helping individuals earn a sustainable income, Naks Yetu indirectly supports better access to healthcare services and nutritious food, further contributing to the well-being of the community.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

5

02.04.02 Justification de la contribution de ma startup

Naks Yetu indirectly supports quality education through its platform by promoting events and workshops that are educational in nature. These events often include cultural, artistic, and technical workshops that provide learning opportunities for the community. Moreover, by supporting local artists and content creators, Naks Yetu helps preserve and disseminate local knowledge and cultural heritage, which is a vital aspect of educational diversity. The platform also fosters lifelong learning by encouraging community members of all ages to engage with new skills and experiences, thus promoting an environment of continuous personal and community growth.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

Naks Yetu contributes to gender equality by providing an inclusive platform where both women and men have equal opportunities to showcase their talents, promote their events, and benefit from economic activities. We actively promote events and content that empower women and address issues relevant to gender equality. Additionally, our platform encourages the participation of female artists, event organizers, and content creators, ensuring their representation and visibility. Naks Yetu is committed to fostering an environment where all genders can thrive equally, which is essential for achieving broader societal gender equality.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

1 - pas du tout d'accord

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

1 - pas du tout d'accord

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

Naks Yetu plays a significant role in promoting sustained economic growth and decent work in Nakuru by providing a dynamic platform where local talents, including artists, event organizers, and content creators, can monetize their skills and productions. Our platform facilitates economic activity by offering a venue for selling tickets, promoting events, and engaging with a broader audience, which helps these individuals achieve stable and fulfilling employment. Additionally, by boosting local culture and tourism, Naks Yetu contributes to the overall economic vitality of the region, encouraging more job creation and business opportunities. We are committed to fostering an environment that supports sustainable economic growth and empowers local communities through decent work opportunities.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

Naks Yetu contributes to industry innovation and infrastructure by leveraging technology to create a robust platform that supports Nakuru's cultural and event sectors. Our innovative use of a comprehensive tech stack, including Python, WordPress, and advanced web development tools, promotes sustainable industrialization by modernizing the local event management and promotional processes. This tech-driven approach not only enhances the infrastructure for local event organizers and artists but also fosters innovation in the way cultural content is delivered and experienced, ensuring resilience and sustainability in Nakuru’s burgeoning cultural industry.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

5

02.10.02 Justification de la contribution de ma startup

Naks Yetu aims to reduce inequalities by providing a platform that supports and promotes local talent regardless of their socio-economic background. By offering equal opportunities for artists, event organizers, and content creators to showcase their work and engage with a broader audience, Naks Yetu helps level the playing field. This inclusivity enhances economic opportunities for underserved and marginalized groups within Nakuru, promoting social cohesion and reducing disparities. Our commitment to fostering a diverse and inclusive cultural community directly contributes to reducing inequalities within the region.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

5

02.11.02 Justification de la contribution de ma startup

Naks Yetu contributes to creating sustainable cities and communities by promoting cultural inclusivity and community engagement through our platform. By facilitating access to cultural events and local talent, we help to enrich the social fabric of Nakuru, fostering a sense of belonging and community spirit. Our platform also encourages sustainable urban development by highlighting and supporting local businesses and cultural initiatives, which helps to maintain cultural heritage while promoting economic growth. Moreover, by integrating technology in local event planning and execution, Naks Yetu aids in building a more resilient and sustainable urban infrastructure, aligning with the broader goal of sustainable urban development.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

5

02.12.02 Justification de la contribution de ma startup

Naks Yetu contributes to responsible consumption and production by promoting local products and cultural events that emphasize sustainable practices. Through our shop section, we support the sale of locally made, sustainable products, encouraging a circular economy where resources are reused and recycled. Our platform also highlights events and initiatives that focus on sustainability, educating the community about responsible consumption patterns. Furthermore, by leveraging digital tools to reduce the need for physical materials in promotions and ticketing, Naks Yetu fosters more efficient use of resources, aligning with sustainable production practices.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

5

02.13.02 Justification de la contribution de ma startup

Naks Yetu contributes to climate action by promoting events and initiatives focused on environmental awareness and sustainability. Our platform serves as a hub for community-led environmental projects and educational programs that address climate change. By facilitating discussions and collaborations on climate action through cultural and educational events, Naks Yetu helps raise awareness and engage the local community in taking proactive steps towards environmental sustainability. Additionally, our digital-first approach reduces the need for physical materials, lowering the carbon footprint associated with event promotions and ticket sales.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

1 - pas du tout d'accord

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

1 -pas du tout d'accord

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

4

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

Naks Yetu actively fosters partnerships that enhance sustainable development within Nakuru. By collaborating with local businesses, cultural institutions, and NGOs, our platform strengthens the community's ability to address sustainable development goals collectively. These partnerships enable us to offer a more comprehensive range of services, including educational events about sustainability, cultural preservation, and economic development.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

4

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

1 - Pas du tout d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

4

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

4

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

4

06.08 Justification

Naks Yetu significantly contributes to the local community by creating jobs and respecting regional values, customs, and culture. Our platform is specifically designed to promote and support the local cultural ecosystem, which includes giving visibility to local artists, event organizers, and content creators, thus creating direct and indirect employment opportunities within the region. This is evident in our commitment to showcasing local talent and incorporating local narratives and cultural elements in all our activities, which supports the preservation and celebration of regional culture. Furthermore, Naks Yetu is committed to maintaining open and honest communication with the local community. We engage in continuous dialogue with community members to ensure our initiatives are well-aligned with their needs and expectations. This approach not only fosters trust but also ensures that we are a positive force in promoting cultural integrity and community inclusivity.

06.09 Analyse compétitive

Competitors- mookh.com, ticket sasa and ticket base. Our competitive advantage: - Our competitive advantage lies in our specialized focus on Nakuru, providing a dedicated platform that caters to Nakuru’s dynamic scene. - We are leveraging the established network of content creators, event organizers, and artists, drawing upon the collective expertise of our founders with over 20 years of experience working in Nakuru. - We are building a strong online community, which sets us apart from generic event listing platforms.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, Naks Yetu promotes female entrepreneurship through showcases, workshops, partnerships with women-led organizations, and mentorship programs to support and empower women in our community.