Kenya - Startup under 3 years old

Décrivez votre projet en quelques mots

We bridge the trust gap in e-commerce by seamlessly integrating payment and last mile delivery. Keeping both parties safe from fraud, while allowing the business to scale its operations and convert 3 times faster.

01.01 Décrivez votre startup en détail

We provide a comprehensive solution to the two most significant challenges in e-commerce: payments and logistics. By seamlessly integrating them, we offer a secure and efficient transaction process for both buyers and sellers. Here's how we do it: 1. Secure Transactions: We hold the funds until one of our riders picks up the package and delivers it to the consumer. This ensures that both parties are protected. Upon delivery, a one-time password is used to confirm receipt. We also provide the consumer ample time to verify their goods 2.Reliable Delivery Services: Our delivery services are characterised by transparency and communication. Customers are kept informed throughout, enhancing their delivery experience. Making for a very satisfied customer with an 85% of becoming a return consumer.

01.02 Quel est le problème principal que vous essayez de résoudre ?

The lack of trust is the most fundamental problem in e-commerce. To avoid being conned, not receiving their delivery, or receiving the wrong item, 99% of consumers prefer to pay on delivery. However, this shifts the risk to businesses, who then face issues such as fake M-Pesa payment messages, challenges with third-party riders, and the risk of failed remittance if the rider collects cash on their behalf. Fraudulent customers might also deceive the rider, promising to remit payment to the store but failing to do so, and riders often agree because it is not their business. As a result, 90% of businesses prefer advertising for in-store shopping, where customers pay at the point of sale, rather than online. While other countries see 19% of their retail volume transacted via e-commerce, Kenya stands at a mere 3%. Our goal is to solve this by bridging the trust gap and enabling secure e-commerce transactions.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

By bridging the trust gap, our service offers significant benefits: Improved Conversion Rates: Many Kenyans are wary of online shopping. By ensuring transaction security, we can convert 4 out of the 8 skeptical website visitors, enhancing conversion rates for e-commerce sites. Expanded Customer Base: Online shopping is challenging, especially for those outside the city who must pay upfront without delivery assurance. Currently, 2 out of every 10 orders come from outside Nairobi. Our solution can double this, boosting sales and growing the customer base. Time and Cost Savings: Pay-on-delivery orders require extensive reconciliation efforts. Our secure transaction journey and reliable delivery system minimize the need for reconciliation teams, reducing costs and logistical burdens for businesses.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Our main target market is e-commerce businesses located in Nairobi that handle 2-100 deliveries daily. This includes individual businesses as well as marketplaces like Jiji, Jumia, and Shopzetu. Additionally, we focus on women aged 24-45, who make up the majority of online shoppers. These women typically reside in towns, have an average monthly income of 70,000 Ksh, and highly value the convenience of receiving their goods at their doorstep. We also aim to serve small businesses transacting via social commerce platforms such as Instagram, Facebook, WhatsApp, and TikTok. These businesses often face significant risks of fraud.

01.05 Quand votre entreprise a-t-elle été créée ?

31/01/2023

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

1

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Natasha, our co-founder and Business Development Officer, has a strong background in Actuarial Science, which has equipped her with excellent analytical skills. She is resilient, diligent, and innovative in her work. With extensive experience in e-commerce, having successfully run two online stores, Natasha brings invaluable knowledge to our team. She currently wears many hats, serving as the Business Development Officer and overseeing our finances. Notably, she secured our first stable everyday parcel delivery customer. Natasha is an inborn leader with a unique ability to balance being both soft and cutthroat, making her an incredibly effective team member. Recognized by Forbes as part of "The Future Is Female" Mentorship Program, where 20 female founders were selected to master the fundamentals of PR, she continues to aspire for more, driven by a direct hunger for success.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://paydel.app

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Services financiers

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

5

02.01.02 Justification de la contribution de ma startup

We contribute to no poverty in the following ways: 1. Employment Opportunities for Bodaboda Riders: Paydel employs bodaboda riders for deliveries, providing them with a stable source of income and the opportunity to develop professionally. This employment helps lift these riders out of poverty by offering consistent work and financial stability. Additionally, the skills and experience gained can lead to further economic opportunities and career development, contributing to long-term poverty reduction. 2. Facilitating Small Business Operations: By offering reliable escrow and delivery services, Paydel supports small businesses and entrepreneurs, particularly in developing regions. These businesses often face significant challenges in securing trustworthy payment and delivery systems. Paydel's services help overcome these barriers, enabling small businesses to expand their market reach, increase sales, and create jobs, all of which contribute to poverty reduction.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

2

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

4

02.03.02 Justification de la contribution de ma startup

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

2

02.04.02 Justification de la contribution de ma startup

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

Low Barrier to Entry for Underserved Groups: We create a low barrier to entry for underserved groups, including women, to enter the e-commerce space. Our platform simplifies the process of setting up an online business, making it accessible for women who may face socio-economic barriers. By providing secure and affordable escrow services, women entrepreneurs can confidently engage in e-commerce, knowing their transactions are protected and their businesses are supported. Supporting Women Entrepreneurs: By facilitating secure financial transactions and reliable delivery services, we empower women entrepreneurs to reach broader markets. This support helps women grow their businesses, increase their income, and achieve financial independence. Access to a wider customer base and secure payment methods enables women to overcome traditional market access barriers.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

1 - pas du tout d'accord

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

4

02.07.02 Justification de la contribution de ma startup

Transition to Electric Bikes: We are committed to sustainability and reducing our environmental impact. We are moving towards exclusively using electric bikes for our deliveries. By transitioning from traditional gasoline-powered bikes to electric bikes, we significantly reduce our carbon footprint and contribute to cleaner air quality in the communities we serve. Reducing Greenhouse Gas Emissions: The shift to electric bikes helps in reducing greenhouse gas emissions, which are a major contributor to climate change. Electric bikes produce zero tailpipe emissions, which means every delivery made with an electric bike helps in decreasing the overall carbon emissions associated with our operations.

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

Creating Employment Opportunities: We provide numerous job opportunities, including positions for bodaboda riders who handle our deliveries. By employing these riders, we offer stable and reliable sources of income, which are essential for economic stability and personal development. This employment helps reduce unemployment rates and supports economic growth in the communities we serve. Supporting Small and Medium Enterprises (SMEs): Our secure escrow services and reliable delivery solutions help SMEs expand their reach and customer base. By facilitating smoother transactions and ensuring timely deliveries, we enable small businesses to grow, generate more revenue, and create additional employment opportunities. This support is vital for fostering economic growth at the local level. Promoting Financial Inclusion: We enable more people, especially those from underserved communities, to participate in the formal economy. This helps individuals access credit, save money, and invest

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

Innovative Escrow Services: Our secure escrow services provide an innovative solution for safe financial transactions in e-commerce. By ensuring that funds are held securely until both parties fulfill their obligations, we foster trust and reliability in online transactions. This innovation helps mitigate fraud and disputes, encouraging more people and businesses to engage in e-commerce. Supporting E-commerce Growth: By offering reliable payment and delivery solutions, we support the growth of the e-commerce industry. Our services enable small and medium enterprises (SMEs) to reach a broader customer base, facilitating market expansion and economic growth. This support is crucial for the development of robust e-commerce infrastructure.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

Financial Inclusion for Underserved Communities: We provide secure and accessible financial services that empower underserved communities, including those without traditional banking access, to participate in the digital economy. By offering secure escrow services through m-pesa, we help bridge the gap between marginalized groups and the formal financial system, reducing economic disparities. Supporting Women Entrepreneurs: We actively support women entrepreneurs by creating a low barrier to entry into the e-commerce space. Our platform offers secure transactions and reliable delivery services, enabling women to start and grow their businesses with confidence. By fostering female entrepreneurship, we contribute to reducing gender inequalities in the business world.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

4

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

4

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

4

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

1 - pas du tout d'accord

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

3

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

4

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

3

02.17.02 Justification de la contribution de ma startup

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

3

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

5

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

5

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

5

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

5

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

5

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

2

06.08 Justification

While acknowledging existing competition, we recognise the innovation and novelty of our offering, which incorporates new features without relying on groundbreaking technology. Our product/service builds upon existing solutions, extending their capabilities while addressing unmet market demands. While it includes some elements of previous offerings, it represents a departure from traditional versions. Overall, our assessment highlights the innovative nature of our product/service, its ability to meet market needs, and its potential to differentiate itself within existing competition.

06.09 Analyse compétitive

Our main potential competitors include Leta and Pick Up Mtaani, who offer payment collection upon delivery. However, they still encounter challenges with unsuccessful deliveries and trust gaps from businesses. Additionally, marketplaces like Jumia, Jiji, and Shop Zetu require businesses to post items on their platform first, but they also face trust issues. Our competitive edge lies in several factors: Firstly, we prioritize security with escrow systems that protect all parties involved in transactions, including the e-commerce platform. Secondly, we streamline the process by integrating payments and logistics into one platform, eliminating the need to work with multiple companies. Thirdly, we facilitate the expansion of e-commerce businesses into new markets, tapping into untapped customer bases and increasing revenue potential. Lastly, the Kenyan government's e-commerce strategy emphasizes trust-building, presenting an opportunity for us to fulfill this need and secure market share.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

By creating a secure transaction journey, we create a low barrier to entry for women to access the formal economy. A secure transaction platform provides a level playing field for all entrepreneurs, including women, to participate in the formal economy without concerns about fraud or payment security issues. This can empower women entrepreneurs by giving them the confidence to engage in online transactions, expand their businesses, and contribute to economic growth.