Kenya - Startup under 3 years old

Décrivez votre projet en quelques mots

Miles Medical Distributors is a healthcare company focused on providing high-quality medical diagnostic products at pocket-friendly price. Our aim is to increase access to essential diagnostic tools to the general public.

01.01 Décrivez votre startup en détail

Miles Medical Distributors is a for-profit business that provides quality healthcare products at pocket-friendly prices by using cost effective strategies. The start-up was founded by Collins Mwangi, and receives considerable help from Collins' girlfriend, Annie. As of now, Miles deals with a small catalog of healthcare products like rapid test strips and small appliances. However, the vision of the founder is to make Miles ones of the biggest suppliers of healthcare products in Kenya and Africa.

01.02 Quel est le problème principal que vous essayez de résoudre ?

I'm trying to kill two birds with one stone. One, I want to make it more affordable to get diagnostic services. The other problem I want to solve with Miles is achieving my full potential, I'm not yet there.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Benefits - Products are more affordable compared to the average products in the market - Miles offers convenience as it delivers products to the clients - Clients receive exemplary customer service

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Miles mainly sells products to healthcare facilities. Nonetheless, the key beneficiary is the patient. The business model makes the company to be reliable in product delivery as well as allows the company to sell products at low prices, both of which are very beneficial to a patient when receiving diagnostic services.

01.05 Quand votre entreprise a-t-elle été créée ?

01/04/2024

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

0

01.08 Parmi les autres propriétaires, combien sont des femmes ?

0

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

The company has one individual, who does everything from marketing, procurement, selling, etc.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.facebook.com/profile.php?id=61560090808118 / https://www.tiktok.com/@miles.distributors?_t=8nHbddigSyz&_r=1

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Soins de santé (équipements et services de santé)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

Low rates of diagnostic services is a contributor of high poverty. How? Lack of timely diagnosis exacerbates health issues in patients, which in turn leads to severe complications, and in worst case scenarios, death. These severe complications affect the financial status of the patient and their families, as they will need more financial resources to now treat or deal with the severe complication. In short, Miles promotes timely diagnosis which helps fight poverty directly and indirectly

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

6

02.02.02 Justification de la contribution de ma startup

My project can deal with 'Zero Hunger' well through the following way. Foremost, offering our healthcare products reliably and at an affordable price means that many people will have access to diagnostic services, hence improve the general public's wellness. Healthy individuals are better at fending for themselves compared to unhealthy ones. Therefore, if the public's wellness improves, poverty levels may be controlled by a certain degree as the people will be able to fend for themselves

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

Miles primary goal is to increase access to diagnostic services by offering diagnostic tools at more affordable prices. In other words, the company's mission is to promote wellbeing of the public

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

7 - tout à fait d'accord

02.04.02 Justification de la contribution de ma startup

My company promotes lifelong learning. First, I have been learning so much since starting this project, from learning about business management, marketing, to understating more about healthcare diagnostic tools. Second, I have taught several healthcare practitioners (and my family and friends) about diagnostic tools

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

My project achieves gender equality as it does not discriminate against any gender. Most of the key players involved in the running of Miles are women, from my non-shareholder partner, to my consultant (friend), to suppliers

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

3

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

3

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

I, the founder, vow to make the wellbeing of my staff (when I get them) a topmost-priority. I have worked in many company and read a lot, and I can say without a doubt that prioritizing employees wellbeing is invaluable to any business.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

Yes, it does. Miles makes it a priority to come up with effective systems in all its business procedures and operations. The founder believes that early implementation of systems for each operation will go a mile in making the project a long-term success. In creating these systems, Miles combines traditional and modern innovations.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

Miles reduces inequality in the region (also in due time, hopefully, in the country and beyond) by ensuring healthcare facilities in remote areas receive affordable quality diagnostic tools in a timely fashion.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

7 - tout à fait d'accord

02.11.02 Justification de la contribution de ma startup

Miles deals with healthcare products, thus boosts the resilience of communities by making it easier for the public to diagnose and solve health issues

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

3

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

6

02.13.02 Justification de la contribution de ma startup

Currently, the company is not involved much in the fight against climate change. However, I believe that we should all work together in solving this planetary problem. When Miles expands, I will make sure that it strongly advocates for climate change strategies as part of its CSR goals

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

1 - pas du tout d'accord

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

7 - tout à fait d'accord

02.15.02 Justification de la contribution de ma startup

Miles has similar values to those of its founder, including the protection of land. So, Miles follows this principle mainly by not littering and doing anything that may damage the land

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

3

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

Miles supports the Sustainable Development goals and does everything in its power in adhering to these goals.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

7 = Tout à fait d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

7 - Tout à fait d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

7 - Tout à fait d'accord

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

7 - Tout à fait d'accord

06.08 Justification

Miles is unique and innovative as seen in its key operations: - Market gap identification: The founder did and continuously does market gap analysis by using surveys and interviews. - Procurement: The founder keeps good records of suppliers with affordable and quality products. Also, he puts effort in forming good connections with the suppliers as this is recommended by experts. - Data recording; The founder uses a CRM platform to store and retrieve clients' information, which is critical in serving the clients well and in identifying game-changing insights - Product delivery: The founder offers delivery services of the products. Clients in this area do not get these services from their other vendors. - Customer service: The founder ensures customer service is top notch. It is better than average, according to the founders nine years of experience. - Unparalleled marketing: The founder uses (will use) all marketing tools: SEO, social media marketing, paid ads, email, SMS, etc.

06.09 Analyse compétitive

The main potential competitors are Labsco and Shadon. Both of them are based in Thika, a town that is more than 10km away from the region I serve. First, I stand out from these competitors because I live close to the clients. Second, I sell to the clients the same products they get from these competitors at around the same price (or lower). In short, getting the same products from me is more economical and convenient than getting the products from these competitors. Additionally, I have excellent digital marketing skills, which are absent in practically all the industries in our country (Kenya is yet to fully take advantage of digital marketing applications). So, with hardwork, I know I can serve a gigantic market in Kenya and Africa.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

I applaud my girlfriend as she rises the ranks, I give women (and independent) candidates my vote in situations I don't have a pre-determined candidate during national elections