Kenya - Startup under 3 years old

Décrivez votre projet en quelques mots

Chora foundation is a non-profit that seeks to use the power and value of art for social good. Not just for the good of some of the disadvantaged artists we have in our organisation, but also for the good of the impoverished communities they hail from.

01.01 Décrivez votre startup en détail

Chora means draw or paint in Swahili. Chora foundation is an arts non-profit that believes in the great influence and value that art has. This organisation seeks to use art to bring much needed social change in the community. Most of the artists in our organisation are a testament to this belief. They include painters who hail from the most humble of backgrounds that have used their pieces to gain a livelihood to cater for themselves and their families. At Chora we seek to give them a platform to grow their talents and gain much greater acclaimed so their work may have much greater impact in their community. Through donations and other revenue generators such as art classes, we are able to get funds to provide resources to these artists, and other like them, to grow the cause. Change can only bring more change.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Poverty. More than 20 million people in Kenya live in poverty. Kibera, the largest urban slum in Africa, houses 1.5 million of these citizens. It is here that the Chora project was born. It is an artist hailing from this community that became the first artist of the Chora foundation. It became clear that if his exemplary artistic skills helped him earn a living, it could do the same for many more undiscovered and underappreciated artists in that community. In time, these artists would reach such levels of recognition that their work would have a compounded impact. Change can only bring more change. Art is a very great tool for social change and we seek to do that in a community where art remains largely

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

1.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

The service is aimed at art proprietors, connoisseurs and artists themselves. We serve aspiring artists who wish to have a class and patrons looking to commission a painting alike. Institutions such as hotels and museums looking to acquire paintings for their establishments and philanthropists who believe in the cause.

01.05 Quand votre entreprise a-t-elle été créée ?

13/05/2024

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

0

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

The other owner is a young university lady who is skilled in painting and is in fact one of the artists in our organisation as well. On top of that she is a student in Environmental planning.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.instagram.com/chorafoundation/

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Produits de base secondaires (voitures et pièces détachées, biens de consommation durables et habillement, commerce de détail)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

Our organisation is a non-profit and the proceeds from its services, such as the sale of paintings, revenue from art classes, and donations go towards our charity programs. Moreover, we are giving especially disadvantaged artists a platform and resources to grow as artists and allow art to fund their livelihoods.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

5

02.02.02 Justification de la contribution de ma startup

Our charity programs include food drives that provide healthy and nutritious food to impoverished communities in the country.

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

5

02.03.02 Justification de la contribution de ma startup

Our organisation plans to engage people in the community in hikes and charity walks, to not only generate funds for the charity, but to also bring awareness to the need for staying fit and leading healthy lives.

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

7 - tout à fait d'accord

02.04.02 Justification de la contribution de ma startup

Chora foundation does not only advocate for art education but also contemporary education as well. In our partnerships with other education based charities, we ensure that every child attains respectable levels of literacy.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

7 - tout à fait d'accord

02.05.02 Justification de la contribution de ma startup

All are created equal. This is a philosophy our organisation holds sacred. We always ensure balance is attained in recruitment and appointment into leadership positions. More than two thirds of our executives are women.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

6

02.06.02 Justification de la contribution de ma startup

The foundation is planning to begin engaging in cleanup initiatives in the community. Cleaning of rivers and wells to ensure water being consumed is clean and safe.

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

1 - pas du tout d'accord

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

The rate of unemployment in Kenya is very concerning. More and more youth are seeking to leave the country in search of greener grass. Through Chora, these youth can find employment with their skills in the arts and are able to generate some income to lead respectable lives. Needless to say, improved living standards of the people also grow the country's economy overall.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

I was surprised when I first saw recycled art. Its beauty and the innovation behind it amazed me. That this artist saw waste material and decided it could be art was an astonishing prospect. But this is testament to the innovation and industry of the generation of this age.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

The wealth gap in the country is bigger than it ever was. Through this organisation we wish to close that gap through yes, raising the living standards of our artists and our beneficiaries and also by creating awareness of the poverty situation in the community. This way the stigma can be reduced and hopefully it shall be a first step in the road to eliminate poverty and inequality.

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

7 - tout à fait d'accord

02.11.02 Justification de la contribution de ma startup

A lot of our artists originate from slums and through this foundation they wish to be part of a cause that will bring sustainable development in their communities.

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

We use recycled materials to create our stunning art projects. We believe that there is always a use for something, you just have to find what.

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

7 - tout à fait d'accord

02.13.02 Justification de la contribution de ma startup

Our foundation engages in tree planting excursions, river clean ups and also uses recycled materials to create art pieces.

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

1 - pas du tout d'accord

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

7 - tout à fait d'accord

02.15.02 Justification de la contribution de ma startup

Chora foundation is vocal support of the green movement and continuously engages in tree planting initiatives in the country. Trees are continuously being replaced by concrete and Chora believes that it should be an advocate in ensuring that the world does not forget how much we need plant life.

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

7 - tout à fait d'accord

02.16.02 Justification de la contribution de ma startup

Our organisation recruits people from all sorts of backgrounds. Well off individuals and people coming from impoverished communities all find a place at Chora. Here we foster collaboration through inclusivity, and in a diverse society such as Kenya, there is no other way we should live.

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

Art is universally appreciated. It is therefore our mission to make this foundation global so the cause may have greater reach. This way we can make people care about what goes on in the other side of the world and foster collaboration to create a better world.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

7 = Tout à fait d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

2

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

1 - Pas du tout d'accord

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

1 - Pas du tout d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

1 - Pas du tout d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

4

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

7 - Tout à fait d'accord

06.08 Justification

Our service is a platform that encompasses all matters art. Our organisation has an online platform where purchases of art pieces can be made in a few clicks. We also offer art classes, apprenticeships and also create pieces of commissioned works by our benefactors and patrons. Not forgetting the fact that these proceeds are channelled towards a greater cause; elimination of poverty.

06.09 Analyse compétitive

Our main competitors would be art museums and galleries. However, some of the things that make us stand out is the fact that Chora doesn't make art buying a simple transaction of goods but an act that has a reverberating effect in the fight against poverty. Add the fact that we also provide for commissioned paintings and art classes and I firmly that we do indeed stand out from the competition.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes. Our first artist was a young lady by the name Teresa. The head of events and operations as well is a lady.