Kenya - Startup under 3 years old

Décrivez votre projet en quelques mots

Sokomash means “rural market” Sokomash blends retail microcredit, chama and distribution to the last model anchored on financial technology to provide affordable life changing and impactful products to the bottom of the pyramid market

01.01 Décrivez votre startup en détail

Sokomash business model is built around rural women current circumstances, challenges and needs by blending retail micro credit and distribution to the last mile in one stop shop anchored on the chama system. 85% of our clients in chamas are predominantly women who sokomash supplies life changing impactful products on credit through chamas making all the products affordable by paying installments through convenient mobile platforms. In a nut shell , our customers are bottom of the pyramid households that are in not in an economic position to secure funding from traditional financial institutions and also cannot afford products and services that can improve their living conditions. Our chama model is biased towards women entails delivering to the last mile hence making the products accessible to our customers at the grassroots who are majorly women and entails delivering to the last mile hence making the products accessible to our customers at the grassroots who are majorly women.

01.02 Quel est le problème principal que vous essayez de résoudre ?

Most families were still living in dilapidated houses, ragged beddings,using old makeshift utensils, the houses look old traditional, desolate and they are still practicing small scale subsistence farming. Children likewise would walk barefoot to school and lack basic supplies like school bags. Women who spend most time at home are tasked with most household chores like cooking, washing and fetching water so they are most affected by such poor living conditions due to lack of basic tools and equipment. Households in the rural economy lack access to affordable and formal financial services, they are either underbanked or unbanked hence hindering their economic empowerment which consequently results in poverty & poor standards of living standards which entails; - Lack of basic household necessities such as Mattress, utensils and furniture Lack of access to affordable clean energy-LPG gas, energy saving jikos

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Sokomash is a microcredit startup leveraging financial technology to provide affordable life changing products to the bottom of the pyramid market. Our innovative model is anchored on 3 key solutions to the problems bedeviling the rural economy; -  Affordability - Provide life changing basic necessities on short term credit  Accessibility - Through distribution to the last mile  Economic empowerment - Encouraging a savings culture

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Sokomash focuses on bottom of the pyramid populace which is largely unbanked, underbanked undermined rural economy

01.05 Quand votre entreprise a-t-elle été créée ?

12/02/2023

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

3

01.08 Parmi les autres propriétaires, combien sont des femmes ?

5

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

Victor Chelule- Software engineer for over 11 years Penny Ajosi - Finance and operations expert for over 10 years

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.linkedin.com/company/101424330/admin/inbox?lipi=urn%3Ali%3Apage%3Aorganization_admin_admin_feed_index%3B5c3bf7f9-bbfd-4e77-aa4f-dbb2ed9480ff

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Services financiers

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

7 - tout à fait d'accord

02.01.02 Justification de la contribution de ma startup

Sokomash blends retail microcredit, Chama and distribution to the last model anchored on financial technology to provide affordable life changing and impactful products to the bottom of the pyramid market. “Access to affordable standards of living and social justice is not a privilege but a right, everyone deserves this opportunity. At Sokomash, we are revolutionizing retail microcredit to make this a reality. Sokomash adopts a micro credit financial model centered around product financing & Chama groups.! We believe this is the most efficient way to improve and change living standards and conditions hence end poverty at the grassroots level since they ignored by financial institutions hence they underbanked , unbanked and not empowered.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

7 - tout à fait d'accord

02.02.02 Justification de la contribution de ma startup

By empowering the unbanked ,and underbanked at the rural economy through saving schemes and provision of the products on credit at their door step

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

7 - tout à fait d'accord

02.03.02 Justification de la contribution de ma startup

Through delivery of affordable, lifechanging and impactful products & services to the last mile in a bid to improve quality and standards of living at the grassroots. We provide Households products that promote good health and well being such as LPG gas

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

7 - tout à fait d'accord

02.04.02 Justification de la contribution de ma startup

Through delivery of affordable, lifechanging and impactful products & services to the last mile in a bid to improve quality and standards of living at the grassroots. We deliver products that promote quality education such as shoes, school bags and textbooks

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

2

02.05.02 Justification de la contribution de ma startup

Our chama model is biased towards women entails delivering to the last mile hence making the products accessible to our customers at the grassroots who are majorly women and entails delivering to the last mile hence making the products accessible to our customers at the grassroots who are majorly women.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

1 - pas du tout d'accord

02.06.02 Justification de la contribution de ma startup

Through delivery of affordable, lifechanging and impactful products & services to the last mile in a bid to improve quality and standards of living at the grassroots. We provide Clean water & sanitation products such as water filter and water purifier

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

7 - tout à fait d'accord

02.07.02 Justification de la contribution de ma startup

Through delivery of affordable, lifechanging and impactful products & services to the last mile in a bid to improve quality and standards of living at the grassroots. We provide Clean & affordable products such as solar batteries and panels

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

In light of the foregoing, Products & services that can change and improve their lives are not easily affordable and accessible to the rural community, in fact most manufacturers and suppliers do not reach as far as the last mile. Financial institutions on the other hand, ignore the bottom of the pyramid rural economy hence they are underbanked and unbanked. Sokomash is tackling both accessibility and affordability challenges by providing a wide range of impactful products and services on credit to the last mile. We believe this is the most efficient way to improve and change living standards and conditions at the grassroots level.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

6

02.09.02 Justification de la contribution de ma startup

We specialize in impactful, life changing product range that is informed by the challenges, needs, wants and preferences of the bottom of the pyramid market segment. Manufacturers, suppliers and financial institutions ignore this market segment hence they are underbanked/unbanked and underserviced/unserviced. We don’t just focus on sales ,we also collect data and feedback from clients on how the products & services have impacted and changed their lives and too some of the key drivers for purchasing.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

7 - tout à fait d'accord

02.10.02 Justification de la contribution de ma startup

At Sokomash we believe access to affordable standards of living and social justice is a right not a privilege. Our model and operations is premised on this ideology hence we provide a wide range of affordable life changing and impactful products on credit to chamas in the rural economy which alienated, underbanked and unbanked-So we bring equality through bridging that gap

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

6

02.11.02 Justification de la contribution de ma startup

We believe that sokomash model is the most efficient way to improve and change living standards and conditions at the grassroots level. Sokomash adopts a micro credit financial model centred around product financing & Chama groups Sokomash means “rural market” Sokomash blends retail microcredit, Chama and distribution to the last model anchored on financial technology to provide affordable life changing and impactful products to the bottom of the pyramid market. “Access to affordable standards of living and social justice is not a privilege but a right, everyone deserves this opportunity. At Sokomash, we are revolutionizing economic empowerment of the community through our model to ensure they are sustainable

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

7 - tout à fait d'accord

02.12.02 Justification de la contribution de ma startup

Sokomash model ensures the communities are empowered financially through the weekly savings they make which enables have capacity to produce and consume

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

7 - tout à fait d'accord

02.13.02 Justification de la contribution de ma startup

rough delivery of affordable, lifechanging and impactful products & services to the last mile in a bid to improve quality and standards of living at the grassroots. We provide Clean & affordable products such as solar and energy saving jikos that dont pollute the enviroment

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

1 - pas du tout d'accord

02.14.02 Justification de la contribution de ma startup

Not applicable

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

3

02.15.02 Justification de la contribution de ma startup

Not applicable

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

2

02.16.02 Justification de la contribution de ma startup

Not applicable

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

7 - tout à fait d'accord

02.17.02 Justification de la contribution de ma startup

We are liasing and trying partnerships with like minded organizations

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

7 = Tout à fait d'accord

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

6

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

4

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

7 - Tout à fait d'accord

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

7 - Tout à fait d'accord

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

5

06.08 Justification

Sokomash business model is built around rural women current circumstances, challenges and needs by blending retail micro credit and distribution to the last mile in one stop shop anchored on the chama system. 85% of our clients in chamas are predominantly women who sokomash supplies with life changing impactful products on credit through chamas making all the products affordable by paying installments through convenient mobile platforms. In a nut shell , our customers are bottom of the pyramid households that are in not in an economic position to secure funding from traditional financial institutions and also cannot afford products and services that can improve their living conditions. Our chama model is biased towards women entails delivering to the last mile hence making the products accessible to our customers at the grassroots who are majorly women and entails delivering to the last mile hence making the products accessible to our customers at the grassroots

06.09 Analyse compétitive

Jirani Smart Limited Wholesalers/retailers & Microfinance Sokomash competitive advantage ;- 1. Affordability -Avail this products on credit -whereby the customer is supplied with their products first then they start making weekly payments 2. Accessibility -Through distribution to the last mile 3. Customized diversified products - We listen to customers needs and plug in that regard 4. Finacial empowerment- through saving innovative schemes

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

From the foregoing , Sokomash has bias on empowering Women at the grassroots ,because they the household managers and are alienated , unbanked and underbanked. So that explains why our staff are majorly women