Senegal - Startup de moins de 3 ans

Décrivez votre projet en quelques mots

Adsparo is an all in one platform that helps small business craft, create and launch optimised ads on different ads platforms to reach their marketing goals as in awareness, engagement and conversions.

01.01 Décrivez votre startup en détail

Adsparo is a platform that uses data insights and models to help craft the best content, the ideal audience and the best budget for timeline to launch campaigns on Facebook and Instagram. We also craft interactive ads that run around gaming and experience that is bringing around 60 to 75% of ads optimisation.

01.02 Quel est le problème principal que vous essayez de résoudre ?

92% of the small business doesn't have enough data or experience to launch ads on the different platforms like Facebook or Instagram Ads. They try and fail till they get the spot to hit for the campaigns spending money around the different platforms and sabotaging sometimes their brands. And it doesn't limit to only small businesses, big brands find also themselves around that problem.

01.03 Dites-nous quels sont les principaux avantages et/ou bénéfices de l'utilisation du produit/service fourni par votre startup (au moins 3).

Optimised Ads on ads platforms : with experiences and data insights we are able to offer specific models or templates that helps the businesses take advantages of the ads platforms and make the best the results out of their campaigns. Budget optimisation : we provide advices and follow ups on campaigns to help the businesses spend less and get more results. Conversion and ROAS : The return on Ads Spent is very important and most of the business owner doesn't look at it when launching campaigns, we focus on that to make sure that campaigns are launch to make business sense and face the business goals.

01.04 Veuillez décrire précisément à qui s'adresse le produit/service de votre startup. Quels sont les bénéficiaires visés ?

Small business owner : In Ghana and Senegal Marketing Agencies : in the same geography Brands that are looking for more interactivity and results in their ad campaigns

01.05 Quand votre entreprise a-t-elle été créée ?

01/05/2023

01.06 Vendez-vous déjà votre produit/service ?

Oui

01.07 Combien y a-t-il de propriétaires de votre entreprise en plus de vous ?

2

01.08 Parmi les autres propriétaires, combien sont des femmes ?

1

01.09 Veuillez décrire le profil des autres propriétaires de votre startup (compétences, expérience, etc.).

CEO Kofi Odame Kani Brako : over 5 years of experience crafting content sales for small businesses and designing platform that are UX/UI fit for the clients and audiences; CTO Abena Konadu Gymfi Afrifa : over 3 years of software development and UX/UI (as a frontend developer), building eye-catching platforms and bringing her personal touch to some ads and building our platform at her best.

01.10 Si vous avez un site web, une page sur les médias sociaux (Facebook, Instagram, Linkedin...) ou une application, veuillez fournir le(s) lien(s) ici :

https://www.adsparolab.com

01.11 Quel est le secteur d'activité qui décrit le mieux votre entreprise ?

Technologies de l'information (services numériques, équipements et logiciels)

02.01.01 Ma startup contribue à l'objectif 'Pas de pauvreté'

5

02.01.02 Justification de la contribution de ma startup

At Adsparo, we are team based, as we are celebrating our first year our goal was to hire to new paid team members even if their positions are interns. By 2025, we also wants to open our platform as an opensource platform that will help graphic designer and software developer to be able to contribute by building interactive ads and/or design new types of Ads with the agreement that each ad that will be validated and used by the clients on the platforms they will get paid for that.

02.02.01 Ma startup contribue à l'objectif 'Faim Zéro'

3

02.02.02 Justification de la contribution de ma startup

02.03.01 Ma startup contribue à l'objectif 'Bonne Santé et Bien Être'

3

02.03.02 Justification de la contribution de ma startup

02.04.01 Ma startup contribue à l'objectif 'Éducation de Qualité'

5

02.04.02 Justification de la contribution de ma startup

With the opensource platform, software developers and graphic designers will have to bring the best, and by then we will also host new webinars and workshops that will give the guidance and the necessary informations around digital marketing and ad campaigns to boost their "art". We also host many workshops and webinars already for small business owners already.

02.05.01 Ma startup contribue à l'objectif 'Égalité entre les Sexes'

5

02.05.02 Justification de la contribution de ma startup

We truly believe that gender equality brings a big advantage to a team, as in diversity and opportunities we ensure that all the candidates in different positions will get the same opportunity aligning to a strict interviewing process that also includes our CTO and proceeding through a skill based criteria sheet that will give the result irrespective of gender but ensuring the equality of the genders in the company. As we are a small team we have 2 women and 3 men.

02.06.01 Ma startup contribue à l'objectif 'Eau Propre et Assainissement'

1 - pas du tout d'accord

02.06.02 Justification de la contribution de ma startup

02.07.01 Ma startup contribue à l'objectif 'Énergie Propre et Abordable'

1 - pas du tout d'accord

02.07.02 Justification de la contribution de ma startup

02.08.01 Ma startup contribue à l'objectif 'Travail Décent et Croissance Économique'

7 - tout à fait d'accord

02.08.02 Justification de la contribution de ma startup

We support small business owners in training, follow ups and mentorships irrespective of the budget, the treatment is the same. Our goal : bringing the businesses under the light to ensure their ROAS (Return On Ads Spent) that is generally aligning to helping them make their business more wealthy and getting provide decent work and make economic growth for them and their community.

02.09.01 Ma startup contribue à l'objectif 'Industrie, Innovation et Infrastructure'

7 - tout à fait d'accord

02.09.02 Justification de la contribution de ma startup

One of the core value of Adsparo is innovation as we are building an innovation in the ad market for businesses breaking down the different walls that stops the businesses to go higher, we also help the different talents to get the spotlight by building new ways of advertisement bringing on the table the interactive Ads.

02.10.01 Ma startup contribue à l'objectif 'Réduction des Inégalités'

3

02.10.02 Justification de la contribution de ma startup

02.11.01 Ma startup contribue à l'objectif 'Villes et Communautés Durables'

3

02.11.02 Justification de la contribution de ma startup

02.12.01 Ma startup contribue à l'objectif 'Consommation et Production Responsables'

3

02.12.02 Justification de la contribution de ma startup

02.13.01 Ma startup contribue à l'objectif 'Lutte contre les Changements Climatiques'

3

02.13.02 Justification de la contribution de ma startup

02.14.01 Ma startup contribue à l'objectif 'Vie Sous-Marine'

3

02.14.02 Justification de la contribution de ma startup

02.15.01 Ma startup contribue à l'objectif 'Vie Terrestre'

3

02.15.02 Justification de la contribution de ma startup

02.16.01 Ma startup contribue à l'objectif 'Paix, Justice et Institutions Efficaces'

3

02.16.02 Justification de la contribution de ma startup

02.17.01 Ma startup contribue à l'objectif 'Parteneriats pour la Réalisation des Objectifs'

5

02.17.02 Justification de la contribution de ma startup

As we partnered with Meltwater Entrepreneurship School of Technology, we empower the startups ecosystem to reach their goals and the talents in that school to learn, discover and contribute to the community they belong to as in the different counties they all come from (Senegal, Ghana, Kenya, South Africa, Nigeria, Botswana, etc.) and the startups present in those countries too.

06.01 Un grand nombre de clients utilisent déjà un produit/service très similaire au nôtre.

2

06.02 Notre produit/service représente un type de produit/service entièrement nouveau

7 - Tout à fait d'accord

06.03 Notre produit/service pourrait être décrit comme une nouvelle technologie

6

06.04 Notre produit/service est une amélioration d'un produit ou d'un service existant

2

06.05 Notre produit/service pourrait être décrit comme une extension d'une gamme de produits ou de services

2

06.06 Notre produit/service répond à une demande ou à un besoin qui n'a pas été satisfait par d'autres produits/services.

7 - Tout à fait d'accord

06.07 Notre produit/service est une nouvelle version d'un ancien produit/service

1 - Pas du tout d'accord

06.08 Justification

First of, the optimised ads based on insights and data are different from the AI advantages that Meta is providing, the accuracy of the ads are around 70 to 85% compared to 58 to 62% from the Advantage optimisation from Meta. Hence the interactive Ads, our main competitor is in Ukraine and his range of Ads will be outdated if we bring the open-source side of the platform out, knowing that the contribution of the talents will bring diversity and competition on the market.

06.09 Analyse compétitive

On the all in one platform for ads we don't have a competitor that will bring that in the market of Africa, outside africa we have Kichen.io that is building an automated platform for ads but not optimised per say. For the interactive ads, in Africa we are the only provider and outside we are facing Eskimi.

11.05 Menez-vous des actions au sein de votre communauté pour promouvoir le rôle des femmes entrepreneurs ?

Yes, in 2023 i attended to the Women tech Makers, and i choose to mentor 2 attendees in their paths of learning and developing their projects and career in tech. And now supporting a woman in Angola building a learning platform based on gaming by advising and designing the platform in development.