Algeria - Startup under 3 years old

Describe your project or startup in a few words

Immotify is a proptech startup that democratizes access to affordable housing in Algeria by connecting developers, buyers, and financial institutions, with a mission of creating a more equitable housing market.

01.01 Describe your startup in more detail

Immotify is a unique and comprehensive platform that revolutionizes the real estate experience by simplifying property search, verification, and purchase. With direct integration of banks and insurance, it aims to democratize access to equitable housing by bridging the gap between real estate developers, buyers, and financial institutions. With partnerships with over 350+ developers, listing 30,000+ apartments and a monthly audience of over 30,000 prequalified visitors, Immotify is positioned as a key player in the market, having already helped over 1,000 families become homeowners.

01.02 What is the main problem you are trying to solve?

Immotify tackles the inefficiencies and complexities of the Algerian real estate market, particularly for new residential development. For buyers: The process of finding and purchasing a new home in Algeria is often fragmented, confusing, and time-consuming. Buyers lack access to reliable and comprehensive information about available projects, struggle to navigate complex legal and financial procedures, and face difficulty in securing financing and making informed decisions. For developers: Developers often struggle to reach potential buyers effectively, manage the complex development process efficiently, and secure funding for their projects. They also face challenges in navigating legal and regulatory hurdles, attracting investors, and maximizing return on investment.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Immotify provides a comprehensive digital platform and a suite of services that address these challenges, offering the following benefits: Transparency and Accessibility: Immotify provides a centralized platform with detailed listings of new residential developments, showcasing project details, floor plans, visualizations, and developer information. This transparency empowers buyers to make informed decisions based on readily available information. Simplified and Streamlined Processes: Immotify facilitates the entire home buying and development process by integrating key services, such as mortgage pre-approval, legal consultations, property management solutions, and marketing support. This streamlines the transaction process and reduces friction for both buyers and developers. Enhanced Efficiency and Collaboration: Immotify's platform and services enable efficient collaboration between buyers, developers, and service providers, improving communication and transparency.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Immotify targets two primary groups: New Home Buyers: Individuals and families seeking to purchase new apartments or homes in Algeria. Immotify aims to simplify the home buying process, provide access to comprehensive information, and offer valuable support and resources. Real Estate Developers: Companies and individuals involved in the development of new residential projects in Algeria. Immotify provides tools and services that streamline development processes, connect them with potential buyers, and assist with marketing and sales efforts. By simplifying the real estate landscape, offering a comprehensive suite of services, and fostering efficient collaboration, Immotify aims to create a more transparent, efficient, and rewarding experience for both buyers and developers in the Algerian market.

01.05 When was your company established?

2022-05-15

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

The Immotify team consists of five members: the two founders, both architects by training, with five years of experience in their own real estate marketing agency. I myself handle marketing and sales, while Nasreddine focuses on business development and development. We are supported by a developer and a sales representative.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://immotify.me/ - https://www.linkedin.com/company/immotify/ - https://www.facebook.com/immotify.me - https://www.youtube.com/@immotify - https://www.instagram.com/immotify/

01.11 Which industry best describes your project?

k) Property (real estate)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

By offering affordable housing options, facilitating efficient mortgage pre-approval, and connecting buyers with financial institutions, Immotify contributes to increasing access to housing for those in need.

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

Immotify contributes by offering a range of housing options that meet different needs and budgets, enabling individuals and families to live in healthy and fulfilling environments.

02.04.01 My startup contributes to the Quality education goal

2

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

1 - Strongly Disagree

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification for my startup

Immotify's platform and services connect developers with builders, contractors, and other businesses, contributing to job creation and economic activity within the real estate sector.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Immotify contributes to innovation and infrastructure development by promoting the use of advanced technologies and sustainable building practices within the real estate sector.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

By offering a comprehensive and transparent platform that connects all stakeholders, Immotify fosters inclusivity and promotes equitable access to housing opportunities.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Immotify supports the development of sustainable and thriving communities by promoting responsible development practices, urban planning, and efficient infrastructure.

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

Immotify promotes responsible consumption and production by supporting projects that utilize sustainable building materials, energy-efficient design, and eco-friendly practices.

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

Immotify supports climate action by encouraging sustainable development practices, minimizing the environmental impact of new housing projects, and advocating for the use of renewable energy. By partnering with developers dedicated to creating sustainable communities and upholding green building standards, Immotify plays a role in combating climate change.

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

5

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Immotify advances peace, justice, and strong institutions by promoting transparency, accountability, and legal compliance within the real estate sector. Through its platform, which facilitates transparent information sharing, legal guidance, and access to resources, Immotify helps create a more fair and equitable real estate system.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Immotify prioritizes partnerships and collaboration as a fundamental aspect of its strategy. By teaming up with governments, developers, investors, community organizations, and other stakeholders, Immotify encourages cooperation and strives to achieve sustainable development goals.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

1 - Strongly Disagree

06.05 The product/service could be described as an extension of a range of products or services.

1 - Strongly Disagree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

Innovation in Immotify lies in its comprehensive and specialized approach to the new real estate market. Here are the key innovative features that set Immotify apart: Exclusive Focus on New Real Estate: Tailored solutions for new property developments. Integration with Banks and Insurance: Seamless integration for financial and insurance services. Advanced Notification Systems: Real-time updates on listings and market trends. Mobile Application: Convenient access and management on the go. Integrated CRM System: Efficient client interaction and lead tracking. Interactive 3D Content: Immersive property visualizations for informed decisions. Enhanced User Experience: Intuitive interface and robust features. Sustainability Focus: Promotes green building standards and renewable energy. Community Engagement: Transparent communication and feedback with the local community.

06.09 Competitive Analysis

In a competitive market such as Ouedkniss, Lkeria, and Beytic, Immotify stands out by focusing exclusively on new real estate. Equipped with notification systems, a mobile app, a CRM, and interactive 3D content, our platform offers a distinctive and comprehensive experience tailored to the specific needs of the sector.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

I actively engage in networking events tailored for female entrepreneurs in Algeria, which center on topics such as women's leadership in business. These events provide valuable opportunities to connect with other female entrepreneurs, share experiences, exchange ideas, and collaborate on initiatives that promote and empower women in the entrepreneurial landscape. By participating in these events, I contribute to building a supportive community that encourages female entrepreneurship and fosters professional growth and success among women in business.