Algeria - Business creation project

Describe your project or startup in a few words

MIEPHERA: Precision Nutrition, Sustainable Innovation

01.01 Describe your project in more detail

MIEPHERA: Precision Nutrition, Sustainable Innovation Developing a high protein drinkable yogurt for people with malnutrition using Bleu-green Algae and animal Collagen MIEPHERA's main aim is to level up the Algerian Food industry starting from applying microbiology to bio marine sciences and agricultural Innovative and sustainable kits to provide high protein products

01.02 What is the main problem you are trying to solve?

1. LACK OF QUALITY PRODUCTS, DOMINATION OF LOW NUTRITIONAL SUPPLEMENTS 2. LACK OF PROVIDING THE RIGHT PRODUCT FOR THE RIGHT CONSUMER 3. NO INNOVATION NOR SUSTAINABLE SOLUTIONS IN THE FOOD INDUSTRY

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. PROVIDING HIGH-QUALITY MILK PRODUCTS 2. MAKING SURE EACH TARGETED CONSUMER IS GETTING THE RIGHT NUTRITIONAL QUALITY PRODUCT 3. APPLYING NEW INNOVATIVE SUSTAINABLE DEVELOPMENT IN THE FOOD INDUSTRY

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

- Patients suffering from malnutrition - Pregnant women. - Babies and children with malnutrition. - Elderly individuals with dietary needs. - Hospitals, clinics, and healthcare facilities. - People aiming to level up their nutrition - Athletes

01.05 When did you start working on your project?

2023-05-05

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

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01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.linkedin.com/in/imene-ammour-88032824a/

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

3

02.01.02 No poverty - Justification

/

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

I mean think with me, Imagine providing basic products that everyone needs daily to survive that are high quality and rich in proteins, oligo-elements, vitamins... As it can be All in one product, 2 servings per day And the mind-blowing thing is we can if we believe in the idea , simply because it is doable

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

1. Promoting Nutritious Food Options 2. Ensuring Food Safety Standards 3. Addressing Malnutrition Through Fortification 4. Supporting Sustainable Agriculture Practices 5. Empowering Consumers with Nutrition Education 6. Helping patients health improve 7. Level up Nations !

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

1. good food = well-being = ability to thrive, act, learn, flourish - quality food is the main thing you provide for a kid/individual to react towards this world for a better sunrise ! Let's just believe in it and take a step forward

02.05.01 My project contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification

POV; my grandmother was my source of inspiration to go and create this product after a long battle with cancer. 1. My production will help women indirectly by serving their nutritional needs in the first place. especially pregnant women and women with multiple illnesses that lead them to malnutrition and eating disorders who need intense care

02.06.01 My project contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification

Part of my project can serve this goal by providing bleu-green Algae that helps All this can be done in reality when we reach a certain level of fulfilment that we can then focus on other sustainable aspects.

02.07.01 My project contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification

I am working on building a green system for my green house while starting my project on reality. In the process...

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

1. Job Creation in the Food Industry 2. Skill Development for Workers 3. Promotion of Fair Labor Practices 4. Support for Small-Scale Producers 5. Encouragement of Innovation and Entrepreneurship 6. Level up the food industry in my country

02.09.01 My project contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification

My project contribute in the industry innovation by blending two aspects of production all in one

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

As a young entrepreneur Woman I am counting as a duty to work for the reduction

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

It's a pleasure to be given the voice to speak up and promote sustainable lifestyle among us ... I count it as a part of my marketing strategy

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

This is my goal and what I am living and dedicating my time and my life for . May God be with us

02.13.01 My project contributes to the Climate action goal

5

02.13.02 Climate action - Justification

We are here for earth we are in the process...

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

I count is as the futuristic main source of living on earth, that is why I am working on it ...

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

As you can see from my previous explanations improving the way of Life on Land as human beings is what I'm seeking for

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

We may work on it in the future when MIEPHERA TEAM be fully completed to level up to new aspects and new goals I know no limitations, my team will do so

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

one hand won't clap. I mean think of it ... the idea got the whole answers

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

7 - Strongly Agree

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

2

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

2

05.08 Justification

5.1. many people are looking for similar products with the same value but it is not available nor affordable 5.2. nobody in the Algerian market had produced my products 5.3. because I am combining many sciences to produce one element 5.4. you can say this, but it is different 5.5. I am making a full product ready to be sold 5.6. of course, that's why I am dedicating my whole life to making affordable and provide it for people in need 5.7. not really, it's my idea

05.09 Who are your main potential competitors and what makes you stand out from them?

1. SOUMMAM ( nationally ) 2. Nestlé ( internationally ) what makes me special is: that I am producing good products with what they had never thought of.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

of course, I am the first woman in my area who started working night shifts as a pharmacy assistant and working on my projects, and keeping up my academic learning. this is revolutionary here