Algeria - Business creation project

Describe your project or startup in a few words

A user-friendly mobile app lets home cooks create customized offers and set prices, while clients can easily order, pay, and review meals. This cost-effective solution empowers women, diversifies, and expands the food service market.

01.01 Describe your project in more detail

Fare and Food (F&F) is a mobile app-driven solution in the food service industry, integrating home kitchens into the market and empowering household women to contribute to the economy. Our service includes meal and supplement delivery for both clients and cooks, fulfilling the entire supply chain for the best food experience. We prioritize quality, security, and privacy protection. Cooks will work under our brand name, F&F, we will market the platform to reach potential customers. This innovative approach not only diversifies the food service industry but also creates new opportunities for home cooks, allowing them to set their prices and customize their offers while clients conveniently order, pay, and review meals through the app. F&F aims to provide a seamless and enjoyable food experience for everyone involved

01.02 What is the main problem you are trying to solve?

The food service market is increasingly burdened by rising costs per meal and profit-driven restaurants, pushing towards a fast food service model with limited, unhealthy food choices.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

- This solution empowers skilled household cooks to enter the business world using their passion for cooking - occupy their kitchen and home saving them money and effort. - They can maintain their household while earning a decent income at the same time. - we will provide the best user experience for both customers and cooks encouraging content creation in a functional way - an optimized review system that going to filter content and enhance service quality over time

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

we will serve both cooks and customers, through the mobile app cooks are mainly house hold women (wives or girls) have a home which is their business location and a kitchen which is basically their equipments our customers are all categories but we are aiming university students based on the market research we did through a survey we found out they are an effective target customer based on numbers and distribution over 1.6 million students distributed over 97 university across Algeria which make them an optimal target then employees and gym athletes too we can target them with a different approach for example (athletes likes to have a customized dish to fit their diet for each day and that a unique service we proved)

01.05 When did you start working on your project?

2023-03-07

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

the team includes 2 App developers one of them is specialized in cyber security their are both university students in their last year passionate about the project and contributing so much to the success of this project 1 female who take care of the communication and coordination between all our services building up the first F&F cooks community preparing for the launching date, with an english communication background and me the founder of this project with a mechatronic engineering background and fresh graduate with master degree in entrepreneurship and technology and innovation, am the project manager technical and business wise i worked on this project as a graduation project starting form the Opportunity identification to Opportunity development and now setting the Go to Market Strategy METI program in Futuris institute gave me the knowledge the tools to put this project together i even made the App prototype from scratch

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://drive.google.com/drive/folders/1FHLC_Y2DHFa2JWw97oVtvdNe7aqZZ6Sf?usp=drive_link

01.10 Which industry best describes your project?

Other: Food service

02.01.01 My project contributes to the No poverty goal

5

02.01.02 No poverty - Justification

our platform opens a door for poor householders to start a small business from their home

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

our platform encourage free hot meal as a charity in the platform and we will boost their profile as give back

02.03.01 My project contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification

our customized meal option permit our customers to control their diet and the ingredients used in the meal or they can find a diet specialist cook in the platform who can control their healthy food

02.04.01 My project contributes to the Quality education goal

4

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

1 - Strongly Disagree

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

our platform can provide 5 direct work position per 1000 prospect with a decent income that can reach 60,000 DZD

02.09.01 My project contributes to the Industry innovation and infrastructure

1 - Strongly Disagree

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

empowering household women and give them the chance to contribute in the society and give more girls the chance to shine up as a star in world of business

02.11.01 My project contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification

our solution is taking house kitchen into the food service industry exploiting this huge resource for food production

02.13.01 My project contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

1 - Strongly Disagree

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

our business model based on partnership with Cooks where we take a commission on every completed order

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

1 - Strongly Disagree

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

6

05.08 Justification

our innovative business model will disrupt the food service industry in our society house cooking service is known but very limited to making sweets and some traditional food they sell to coffee shops and sweet shops some of them has an appearance in the social media but mostly as a content creator the F&F innovate a reliable ecosystem that insure quality service and the best food experience an App based solution that allow users to find the nearest and cheapest meal in the area with the fastest delivery service and a review system that filter the good from the bad cook

05.09 Who are your main potential competitors and what makes you stand out from them?

our main potential competitors are fast food services specially with the delivery service people are already addicted to fast simple and delicious food but limited in 4 to 6 known recipes copied by everyone F&F will stand out by its diversity of dishes and food offers encouraging creativity and innovation within the community of cooks and protecting their intellectual property (dish name, trademark, image, video, audio) our optimized approximate based delivery is a cost effective solution

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

i was the AWE (Academy for Women Entrepreneur) project manager but i didn't succeed on completing the project