Ethiopia - Business creation project

Describe your project or startup in a few words

Ysakor Mobile Security Shield offers aunique solution combining active phone retrieval by our local network with comprehensive phone insurance for effortless recovery, peace of mind, and minimized disruption in case of theft, loss, or accidental damage.

01.01 Describe your project in more detail

Ysakor Mobile Security Shield (YMSS) offers a unique solution for phone security in Addis Ababa. We combine active phone retrieval with phone insurance for a comprehensive user experience. Our Retrieval Guard network actively searches for lost or stolen phones, increasing recovery chances. Additionally, phone insurance plans with various tiers cover theft, accidental damage, and loss, with a user-friendly claims process and quick replacements. This project aims to reduce the impact of phone theft, raise security awareness, and establish YMSS as the leading provider of phone security and peace of mind in the city.

01.02 What is the main problem you are trying to solve?

Addis Ababa's high phone theft rates and limitations of existing solutions (slow retrieval, complex insurance) cause significant financial loss, data breaches, and inconvenience. Our project offers a combined approach: active phone retrieval via a Retrieval Guard network alongside user-friendly phone insurance with fast replacements to minimize these negative impacts and bring peace of mind to Addis Ababa's smartphone users.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Ysakor Mobile Security Shield offers a unique solution for phone security in Addis Ababa. Firstly, our Retrieval Guard network actively searches for lost or stolen phones, increasing recovery chances compared to relying solely on user tracking. Secondly, our phone insurance plans provide comprehensive coverage for theft, damage, and loss, with a user-friendly claims process and quick replacements to minimize inconvenience. Thirdly, this combined approach offers peace of mind and reduces the financial burden of phone-related issues for users in Addis Ababa.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Our project targets smartphone users in Addis Ababa, Ethiopia, who are concerned about phone theft and its financial and data security repercussions. This includes individuals who rely heavily on their phones for daily activities, communication, and financial transactions. The project benefits users by offering a comprehensive solution: active phone retrieval through our Retrieval Guard network and phone insurance with a streamlined claims process and fast replacements, minimizing disruption and financial loss caused by lost or stolen phones.

01.05 When did you start working on your project?

2024-09-30

01.06 How many other partners are associated with your business venture?

2500

01.07 Among the other partners, how many are female?

500

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Ysakor Mobile Security Shield proposes a network of 2,500 partners including GPS Trackers (locates phones with user consent), Customer Representatives (user support and manage retrieval), and Retrieval Guards (recover stolen phones) to be recruited, trained, and equipped for efficient phone retrieval, And Some Other Insurance Companies.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My project contributes to the No poverty goal

5

02.01.02 No poverty - Justification

This project indirectly contributes to the No Poverty goal by potentially creating job opportunities within the 2,500 partner network (Retrieval Guards, Customer Representatives, GPS Trackers) for Addis Ababa residents.

02.02.01 My project contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification

While Ysakor Mobile Security Shield's project focuses on security and not direct health interventions, it can indirectly contribute to good health and well-being by reducing stress and anxiety associated with losing a phone which can contain valuable health data or emergency contact information.

02.04.01 My project contributes to the Quality education goal

2

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Yes, this project contributes to Decent Work and Economic Growth by creating job opportunities for 2,500 Retrieval Guards, Customer Representatives, and GPS Trackers within Addis Ababa, while also potentially increasing phone security and consumer confidence, leading to a more vibrant mobile phone market.

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

This project contributes to industry innovation and infrastructure by creating a new mobile security service in Addis Ababa that leverages a network of retrieval guards, SMS reporting, and optional GPS tracking (with user consent) to improve phone recovery rates and establish a user-centric approach within the mobile security sector.

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Yes, this project contributes to the Reduced Inequalities goal by potentially improving phone security access for all smartphone users in Addis Ababa, regardless of socioeconomic background, through a user-centric approach with tiered registration fees and effortless reporting via any available phone.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

Yes, this project contributes to the Sustainable Cities and Communities goal by potentially reducing crime (phone theft) in Addis Ababa, creating a safer urban environment for residents.

02.12.01 My project contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification

The project proposal for Ysakor Mobile Security Shield's phone retrieval service indirectly contributes to the Responsible Consumption and Production goal by potentially reducing the demand for new phones due to theft. By increasing retrieval chances, users might hold onto their existing phones for longer, reducing electronic waste.

02.13.01 My project contributes to the Climate action goal

5

02.13.02 Climate action - Justification

This project, Ysakor Mobile Security Shield, focuses on phone retrieval and insurance, and while it doesn't directly address climate action goals, it could potentially reduce electronic waste by encouraging phone reuse through recovery instead of replacement.

02.14.01 My project contributes to the Life below water goal

3

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

2

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

Yes, this project contributes to the Peace, justice and strong institutions goal by deterring phone theft, a crime that disrupts lives, fosters mistrust, and can disproportionately impact vulnerable populations. By increasing recovery rates, YMSS discourages theft and promotes a safer mobile environment in Addis Ababa.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

Absolutely, this project proposal relies heavily on partnerships to achieve its goals. The project outlines a network of 2,500 partners across Addis Ababa and Global partners including GPS Trackers, Customer Representatives, and Retrieval Guards working together to recover stolen phones. This extensive partner network is crucial for the project's success in locating and retrieving phones throughout the city.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

2

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

5

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

This project builds upon Ysakor Mobile Security Shield's existing retrieval network by adding a user-centric approach for effortless phone reporting and retrieval via hotline and trained personnel.

05.09 Who are your main potential competitors and what makes you stand out from them?

Our main competitors are mobile insurance companies. However, Our main competitors offer user-dependent retrieval methods, while Addis Mobile Security Shield provides effortless retrieval through a dedicated partner network.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

yes, but it's on procces.