Ethiopia - Business creation project

Describe your project or startup in a few words

My business, Celis iyo Cusayb Online Market, connects buyers and sellers of both new and used materials, serving as a reliable online mediator in Ethiopia. It meets a significant demand within the country and is the first of its kind in the eastern region

01.01 Describe your project in more detail

My business, Celis iyo Cusayb Online Market, connects buyers and sellers of both new and used materials, serving as a reliable online mediator in Ethiopia. It meets a significant demand within the country and is the first of its kind in the eastern region. Our dedicated and reliable platform will empower sellers to reach a wider customer base, while providing buyers with a convenient and trustworthy avenue to find the materials they need. With our innovative approach and unwavering commitment to customer satisfaction, we are revolutionizing the way business is conducted in Ethiopia's material trade sector.

01.02 What is the main problem you are trying to solve?

In Ethiopia, there is a significant need for a reliable and dedicated online marketplace that can effectively connect sellers of new and used materials with eager buyers. The existing platforms often fail to meet the specific needs of customers, while others are unreliable and untrustworthy. However, the increasing urbanization and the growing adoption of technology are creating a unique opportunity. Consumers are now shifting their purchasing behavior, opting to check online first before visiting physical markets, as it saves them valuable time and effort. Recognizing this gap in the market, our company is creating a transformative e-commerce platform that will seamlessly connect suppliers and buyers across Ethiopia. By leveraging our strategic location near the port of Somalia, a critical trade hub, we are poised to serve the eastern regions of the country, as well as the landlocked areas that rely heavily on this vital connection.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

By addressing needs and adapting the change behavior of the market and technology our service will have the below advantage or benefits: 1. Reliability and Trustworthiness: Our e commerce will be a dedicated and reliable online marketplace, addressing the shortcomings of the existing platforms that often fail to meet the needs of customers and are seen as untrustworthy. 2. By providing a trustworthy and dependable e commerce, we will enable both sellers and buyers to engage in transactions with confidence, fostering a sense of trust and security. 3. Expanded Market Reach: --The strategic location near the port of Somalia, is a critical trade hub, which will allow us to serve the eastern regions of Ethiopia, as well as the landlocked areas that rely heavily on this vital connection. --This will enable sellers to reach a wider customer base, expanding their potential for sales and growth, while providing buyers with a broader selection of materials to choose from.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

1. To connect supplier of whole world to Ethiopia Market. 2. Suppliers of new brand and used products 2. Buyers of both used and new brand

01.05 When did you start working on your project?

2022-12-24

01.06 How many other partners are associated with your business venture?

20

01.07 Among the other partners, how many are female?

12

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

We have total of 20 partners and all are youth content creators, mostly are student under bechelar degrees

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.facebook.com/CelisCusayb/ https://www.tiktok.com/@celis_iyo_cusayb_online?is https://www.instagram.com/celis_iyo_cusayb/_from_webapp=1&sender_device=pc.

01.10 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My project contributes to the No poverty goal

5

02.01.02 No poverty - Justification

By providing a reliable and accessible online marketplace, the ecommerce can help connect sellers and buyers, enabling economic activities and generating income opportunities, which can contribute to reducing poverty.

02.02.01 My project contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification

By facilitating easier access to materials and creating economic opportunities for both sellers and buyers, the platform can contribute to poverty reduction and improved livelihoods.

02.03.01 My project contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

We give training oportunity the youth to digital marketing inclusively

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

By creating job opportunities for 20 youth, especially females, the space is promoting gender equality and empowering women in the workforce.

02.06.01 My project contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification

Our platform is fostering economic growth and job creation in the material trade sector, providing decent work opportunities and contributing to the overall economic development of the region.

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

The transformative e-commerce platform is an innovative solution that leverages technology to address the gaps in the existing market infrastructure, promoting sustainable industrialization and fostering technological advancement.

02.10.01 My project contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification

By serving the eastern regions and landlocked areas of Ethiopia, the platform is helping to reduce geographical inequalities and ensuring more equitable access to economic opportunities.

02.11.01 My project contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification

By enabling more efficient and convenient access to materials, the platform can support the development of sustainable cities and communities.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

By facilitating the trading of new and used materials, the platform can encourage more sustainable consumption patterns and promote the reuse and recycling of resources, contributing to responsible production and consumption practices.

02.13.01 My project contributes to the Climate action goal

5

02.13.02 Climate action - Justification

Promoting the reuse and recycling of materials through the platform can contribute to climate change mitigation and adaptation efforts.

02.14.01 My project contributes to the Life below water goal

2

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

6

02.16.02 Peace justice and strong institutions - Justification

By providing a reliable and trustworthy platform for economic transactions, the business can support the development of strong institutions and promote more just and peaceful societies.

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

The market's strategic location near the port of Somalia and its ability to connect suppliers and buyers across Ethiopia demonstrates a commitment to strengthening global partnerships and collaborations for sustainable development.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

05.02 The product/service we envision creating represents an entirely new type of product/service.

5

05.03 The product/service we envision creating could be described as a new technology.

5

05.04 The product/service we envision creating is an improvement on an existing product or service.

4

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

4

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

4

05.08 Justification

By addressing the reliability and trustworthiness gap, leveraging the strategic location, adopting an innovative approach, and creating job opportunities, the e-commerce platform stands out as a unique and transformative solution in the Ethiopian market.

05.09 Who are your main potential competitors and what makes you stand out from them?

Main Potential Competitors: 1. Existing unreliable and untrustworthy online platforms 2. Informal/unstructured online marketplaces What Makes Your Platform Stand Out: 1. Reliability and Trustworthiness: Dedicated and reliable online marketplace addressing shortcomings of existing platforms 2. Fostering confidence and security for sellers and buyers Expanded Market Reach: 3. Strategic location near critical trade hub of Port of Somalia Ability to serve eastern regions and un-access areas 4, Innovative Approach and Customer-Centric Focus: Revolutionizing the material trade sector in Ethiopia Unwavering commitment to customer satisfaction Job Creation for Youth, Especially Females: Providing employment opportunities for youth, including females Focusing on social impact and empowerment

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, most worker of the project are female