Ethiopia - Business creation project

Describe your project or startup in a few words

Keteme App: Navigate, Discover, Connect. Your all-in-one solution for seamless urban exploration. Find businesses, make payments, hail a ride, and stay updated on city events, effortlessly."

01.01 Describe your project in more detail

.Keteme App is an innovative mobile application designed to digitize urban navigation and enhance the user experience by providing comprehensive information about buildings, businesses, and events. The app aims to simplify access to detailed floor information, facilitate seamless payments, and integrate various services such as taxi and delivery options. Additionally, Keteme App keeps users updated on city happenings, including events and workshops, making it a versatile tool for both residents and visitors.

01.02 What is the main problem you are trying to solve?

Urban areas with numerous buildings and businesses often face challenges related to navigation and access to information. Traditional signage systems are outdated and inefficient, making it difficult for residents and visitors to locate specific businesses and services within buildings. Additionally, there is a lack of integrated services that combine business information, financial transactions, transport, and delivery options in one platform. This fragmentation leads to inconvenience and missed opportunities for businesses to attract customers. Keteme App aims to solve these problems by providing a comprehensive digital directory of buildings and businesses, seamless payment options, integration with transport and delivery services, and real-time updates on city events and workshops, thereby enhancing the overall urban experience and convenience for users.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Efficient Navigation: Keteme App offers a seamless solution for locating specific businesses within buildings, replacing outdated signage with a digital directory. Users can easily find offices, shops, cafes, and more, saving time and effort in navigation. Integrated Services: With integrated financial services, taxi, and delivery service options, users enjoy a one-stop platform for payments, transportation, and deliveries. This integration streamlines user experiences, making urban life more convenient. Comprehensive Information Access: Users gain access to detailed floor information, menus, services, and event updates, enhancing their overall urban experience. From finding nearby businesses to staying informed about city events, Keteme App provides a wealth of information at users' fingertips.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Building Owners and Managers: They benefit from digitizing building directories, enhancing the value proposition of their properties and improving tenant satisfaction. Business Owners: Offices, shops, cafes, and restaurants gain visibility and accessibility, boosting foot traffic and revenue. City Residents: They enjoy easy navigation within buildings, access to services, and stay updated on city events, enhancing their urban experience. Visitors: Tourists and temporary residents can easily find businesses and navigate urban environments, improving their overall experience. Event Organizers: They can promote their events effectively through the app, reaching a targeted audience and increasing attendance. Taxi and Delivery Services: Integration with these services increases their customer base and provides added convenience to users. Financial Service Companies: Integration with payment services offers them an additional platform for transactions and visibility.

01.05 When did you start working on your project?

2023-09-05

01.06 How many other partners are associated with your business venture?

1

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

my other partner is Bemnet Meseret is graduated from unity university with marketing management bachelor degree he been work in one of the biggest Ethiopian banks she has a lot of experiences on marketing digital marketing advertising

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Keteme App contributes significantly to several Sustainable Development Goals, particularly in economic growth, innovation, sustainable cities, reduced inequality, and partnerships for common goals. strongly contributes to Sustainable Development Goals related to sustainable cities and communities, industry innovation, infrastructure, and partnerships, among others, by leveraging digital technology to improve urban navigation, support local businesses, and enhance overall urban living experiences.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

Supporting Local Businesses: By providing detailed information about shops, cafes, restaurants, and other food-related businesses, Keteme App promotes local commerce. Supporting local businesses strengthens the local economy, creates employment opportunities, and ensures better access to food within communities. Efficient Delivery Services: Integration with delivery services enables users to order food from restaurants and cafes listed on the app. This convenience encourages people to explore local food options and promotes food distribution efficiency, potentially reducing food waste. Event Notifications: Keteme App provides updates on events and workshops, including those related to food drives, community kitchens, and awareness programs about food security. Such events can help raise awareness about hunger issues and drive community involvement in tackling food insecurity. Financial Integration Seamless payment options integrated into the app facilitate transactions for food purchas

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

The app directly contributes to this goal by improving urban navigation, promoting local businesses, and enhancing community engagement through event updates, ultimately fostering more sustainable and connected urban communities and Keteme App contributes significantly to this goal by enabling users to locate healthcare facilities easily, access health-related services, and find nearby restaurants offering healthy food options. By providing event updates on health workshops and wellness activities, the app promotes health awareness and education within communities, contributing to overall well-being.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Keteme App contributes significantly to the Quality Education goal by providing accessible information about events, workshops, and city happenings. This information is vital for lifelong learning and skill development. Users can discover educational workshops, seminars, and training programs happening in their city, enhancing their knowledge and skillsets. Moreover, the app can collaborate with educational institutions and organizations to promote educational events, courses, and skill-building workshops. By providing a platform for easy access to such educational opportunities, Keteme App fosters continuous learning and supports the goal of quality education for all. Through our app, users can explore educational events regardless of their socioeconomic background, ensuring inclusivity and equal access to learning opportunities, thus contributing positively to the Quality Education goal.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

Keteme App can contribute to gender equality by actively promoting and featuring events, workshops, and businesses that focus on empowering women, gender diversity, and women entrepreneurship. By highlighting such initiatives, it can foster a more inclusive urban environment and support the economic empowerment of women. Additionally, ensuring equal access to information and services through the app benefits all users, contributing to reducing gender disparities in access to resources and opportunities within urban areas. Keteme App can contribute to gender equality by actively promoting and featuring events, workshops, and businesses that focus on empowering women, gender diversity, and women entrepreneurship. By highlighting such initiatives, it can foster a more inclusive urban environment and support the economic empowerment of women. Additionally, ensuring equal access to information and services through the app benefits all users, contributing to reducing gender disparities

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

The Keteme App indirectly contributes to Goal 6 by promoting efficient urban planning and resource management. By providing detailed information about businesses and buildings, it helps users locate essential services more efficiently, reducing the need for unnecessary travel and consequently saving water resources. Additionally, by integrating delivery services, it encourages users to order goods and services remotely, potentially reducing the need for physical shopping trips and transportation, which can indirectly contribute to reducing water pollution and conserving clean water resources.

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

Keteme App indirectly contributes to the goal of "Affordable and Clean Energy" by optimizing urban infrastructure and reducing the need for unnecessary physical travel. By providing comprehensive building and business information, integrated with taxi and delivery services, users can efficiently locate services and products they need, potentially reducing the need for individual car journeys. This indirectly helps in lowering carbon emissions and energy consumption associated with transportation. Furthermore, the app's integration with taxi services encourages the use of metered taxis, promoting shared transportation over private vehicles, which can contribute to energy efficiency. Overall, by promoting efficient urban navigation and reducing unnecessary travel, Keteme App indirectly supports the goal of affordable and clean energy.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

By strongly agreeing that the project contributes to Decent Work and Economic Growth, Keteme App demonstrates a commitment to fostering economic opportunities and supporting sustainable development in urban areas.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Keteme App significantly contributes to Goal 9 by leveraging technology and innovation to enhance urban infrastructure and services. By digitizing building directories and integrating various services like financial transactions, transportation, and event notifications, Keteme App improves efficiency and accessibility within urban environments. It promotes innovation in urban navigation and access to information, ultimately contributing to sustainable urban development.

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Equal Access to Information: By digitizing building directories and providing detailed information about businesses, Keteme ensures that everyone, including individuals with disabilities or those who face language barriers, can easily access information about buildings and services. Promotion of Small Businesses: The app provides a platform for all businesses, including small shops and cafes, to list their services and reach a wider audience. This levels the playing field and helps smaller businesses compete with larger establishments. Financial Inclusion: Integration with financial services enables seamless payments within the app, promoting financial inclusion by providing access to digital payment methods for all users. Integration with Transport and Delivery Services: By integrating taxi and delivery services, Keteme ensures that users can access transportation and delivery options conveniently, regardless of their location or income level. Event Notifications: Updates on events

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

Urban Efficiency: By digitizing building directories and providing comprehensive information about businesses, Keteme App streamlines navigation within urban areas. This reduces congestion, improves resource efficiency, and contributes to sustainable urban development. Community Connectivity: The app facilitates connections between residents, businesses, and local events, fostering a sense of community. By providing information on workshops, events, and city happenings, Keteme encourages community engagement and participation. Integrated Services: Integration with transport, delivery, and financial services within the app promotes efficient resource utilization, reducing the need for separate applications or physical infrastructure. This integration contributes to a more sustainable urban ecosystem. Reduced Environmental Impact: By offering a digital platform, Keteme App reduces the need for physical signage and advertisements

02.12.01 My project contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification

my project will hep the consumption and production environment better

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

The app reduces the environmental impact associated with traditional signage and directories, promoting a more sustainable approach to urban living. Furthermore, by facilitating efficient transportation services and reducing unnecessary travel for finding businesses, it indirectly supports efforts to reduce carbon emissions and combat climate change.

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

Keteme App indirectly contributes to SDG 14 by promoting urban efficiency, which reduces the need for extensive physical infrastructure. By providing a digital platform for businesses and building directories, it helps in minimizing the use of paper materials often used in traditional signage and directories. This reduction in paper usage can indirectly contribute to reducing pollution and waste, consequently benefiting marine ecosystems. Moreover, by integrating various services within the app, Keteme reduces the need for separate physical transactions, potentially lowering carbon emissions that can harm marine life.

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

Keteme App indirectly contributes to SDG 15 by promoting efficient urban planning and reducing the need for physical signage and paper-based information, thus minimizing urban sprawl and preserving land resources. By digitizing building directories and encouraging efficient use of urban space, the app supports the goal of protecting, restoring, and promoting sustainable use of terrestrial ecosystems. Additionally, by providing information about events and workshops related to environmental conservation and sustainability, the app can further raise awareness and contribute to the conservation of biodiversity and ecosystems within urban areas.

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

Keteme App contributes to Goal 16 by enhancing transparency, efficiency, and accessibility within urban environments, thereby promoting peace, justice, and strong institutions in the following ways:

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

Keteme App promotes partnerships for sustainable development by collaborating with building owners, businesses, event organizers, and service providers. By bringing stakeholders together on a unified platform, it fosters collaboration, supports local businesses, and contributes to the overall economic development of urban areas. Moreover, by integrating taxi and delivery services, it encourages partnerships with local transportation and logistics companies, strengthening the local economy and fostering community resilience.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

1 - Strongly Disagree

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

1 - Strongly Disagree

05.08 Justification

05.09 Who are your main potential competitors and what makes you stand out from them?

Currently we have no competitors

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Of course my co founder and managers are females.