Ethiopia - Business creation project

Describe your project or startup in a few words

eBrana is a dynamic team of tech enthusiasts with diverse educational backgrounds in Engineering, Agriculture, and Project management. We aim to address the issue of the inadequate education system across Africa, particularly in the technology sector.

01.01 Describe your project in more detail

We have developed a unique solution for the education industry, revolutionizing teaching and evaluation methods. Our approach prioritizes human-centered, digital, interactive, and engaging education that is accessible at low or no cost compared to the traditional high-cost, one-way learning systems. Moreover, our platform enhances user interaction through awards and motivational incentives, making the learning experience both distinctive and highly effective. This innovation positions us as leaders in the industry, setting a new standard for quality and accessibility in education.

01.02 What is the main problem you are trying to solve?

We aim to address the fundamental issue of the inadequate education system across Africa, particularly in the technology sector. Many students are not achieving the expected level of qualification due to outdated learning experiences. We are dedicated to revolutionizing the system through advanced, updated, and human-centered learning experiences.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1, Our project initially helps the community through a quality education system. 2, It introduces digital technology which enables youths to compete globally. 3,By nurturing individuals and making them qualified for work, we can decrease the number of unemployability, which leads to 4, building sustainable development in a country.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Our project is specifically aimed at serving the following targeted beneficiaries: -School-Aged Students (K-12) -University and College Students -Teachers and Educators -Underprivileged and Rural Students -Youth Seeking Employment -Community Members -Parents and Guardians

01.05 When did you start working on your project?

2024-11-14

01.06 How many other partners are associated with your business venture?

5

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

1. Abraham Weldeyohannes -Mechanical Engineer -2 years of experience in Project Management -1 year of experience in Learning Experience Design -1.5 years of experience in Design Engineering 2. Alem Tadesse -Mechanical Engineer -1 year of lecturing experience -2 years of experience in Project Management -1 year of experience in Learning Experience Design 3. Belyou Bekele -Mechanical Engineer -2 years of experience in Tech/Coding -1 year of coaching experience -1 year of experience in Learning Experience Design 4. Habtamu Birhanu -Mechanical Engineer -1 year of experience in Tech Management -2 years of experience in Project Management -1 year of experience in Learning Experience Design 5. Tewodros Anteneh -Construction Technology Management -1 year of experience in Learning Experience Design 6. Dagmawit Wondye -Plant Scientist -1 year of experience in Learning Experience Design -Extensive community leadership experience -Volunteer experience in the health sector

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.linkedin.com/company/e-brana/

01.10 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Our learning experience programs that focus on financial literacy, entrepreneurship, and job skills empowers people to break the cycle of poverty. And also it creates simulations or games that challenge learners to manage limited resources and make tough decisions. In addition as the education we give can make people employed which can support the idea of No poverty indirectly.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

As we have been working in different agriculture sectors, we have developed interactive nutrition education programs that teach sustainable agriculture practices, food security, and healthy eating habits. That can keep the professionals aware of their work and help the agriculture sector have a lot of successful experts.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Confirming that knowledge and skill are the keys to any profession, we think that designing health education programs that promote mental wellness, stress management, and disease prevention is important. Creating reality experiences that simulate real-world healthcare scenarios allows learners to practice critical thinking and decision-making. And as a Learning experience designers, we are working on it.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Here comes one of the core values of our company. To develop personalized learning pathways and learning styles is our main target. We create interactive, engaging, and well-examined courses in different formats, i.e. Video, Audio, Story telling and Q&A on our platform; adaptive assessments that adapt to learners' progress, providing real-time feedback and support are additional features of our platform.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

We design inclusive learning experiences that promote gender awareness, sensitivity, and empowerment. We can develop role-playing scenarios that challenge learners to think critically about gender-based challenges and biases.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

We have been doing our own research on different government sectors to find their root cause of unproductivity, and we finally concluded that the main cause was their lack of awareness of the technical skills of the experts. So that, eBrana, as learning experience designers, we develop interactive water conservation simulations that teach efficient water use practices.

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

The same thing can go with this one as with the others. We design energy-related training programs that focus on renewable energy sources, energy efficiency, and sustainable practices. We design virtual reality experiences that help society, particularly technical experts, understand how climate change affects energy systems.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

This idea can be included with the first one, the "No Poverty." goal. We develop job skills training programs that focus on employability, entrepreneurship, and career development that can impact the lives of millions.

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

We design training programs that promote innovation, creativity, and problem-solving in industries like manufacturing, healthcare, or technology, which educates the community and motivates them to become involved in this industry.

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Similarly to the "Gender equality" Goal, We can develop inclusive learning experiences that promote diversity awareness, empathy, and social cohesion as we are working on making empathy as our core value. We create role-playing scenarios that challenge learners to think critically about social justice issues and biases.

02.11.01 My project contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification

Designing urban planning and development training programs that focus on sustainable infrastructure, green spaces, and community engagement is the most important solution we can provide. And also, creating virtual reality experiences that simulate urban planning challenges and showcase innovative solutions is critical. We develop training programs that promote disaster risk reduction and management in urban areas.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

This question goes hand to hand with the "INDUSTRY INNOVATION AND INFRASTRUCTURE" goal. We develop training programs that promote sustainable consumption patterns, reduce waste, and improve resource efficiency. Create simulations or games that challenge learners to design sustainable supply chains and manage resources. Design training programs that focus on circular economy principles and sustainable manufacturing practices.

02.13.01 My project contributes to the Climate action goal

6

02.13.02 Climate action - Justification

Develop climate change awareness training programs that educate learners about climate science, impacts, and mitigation strategies. Create virtual reality experiences that simulate climate-related disasters or extreme weather events. Design training programs that promote sustainable agriculture practices, renewable energy, and climate-resilient infrastructure.

02.14.01 My project contributes to the Life below water goal

6

02.14.02 Life below water - Justification

Develop training programs that promote marine conservation, sustainable fishing practices, and coastal zone management. Create virtual labs where learners can explore oceanography, marine life, or aquatic ecosystems. Design training programs that focus on reducing plastic pollution and promoting sustainable water management.

02.15.01 My project contributes to the Life on land goal

6

02.15.02 Life on land - Justification

Develop training programs that promote conservation of terrestrial ecosystems, biodiversity, and wildlife habitats. Create virtual labs where learners can explore forest ecology, land use planning, or conservation biology. Design training programs that focus on sustainable agriculture practices, reforestation, and eco-tourism.

02.16.01 My project contributes to the Peace justice and strong institutions goal

6

02.16.02 Peace justice and strong institutions - Justification

Develop training programs that promote conflict resolution, negotiation skills, and peacebuilding strategies. Create role-playing scenarios that challenge learners to think critically about human rights, social justice, and global citizenship. Design training programs that focus on building strong institutions, good governance, and rule of law.

02.17.01 My project contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification

Develop training programs that promote international cooperation, collaboration, and global citizenship. Create virtual reality experiences that showcase international development projects or global issues. Design training programs that focus on stakeholder engagement, partnership building, and sustainable development financing.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

7 - Strongly Agree

05.04 The product/service we envision creating is an improvement on an existing product or service.

6

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

eBrana digital learning experience is unique because it combines advanced learning experience design with the United Nations' Sustainable Development Goals (SDGs) to create a comprehensive and interactive platform for learning. This platform will not only educate learners about the SDGs but also empower them to take action and make a positive impact in their communities. The project's innovative features include: Gamification: The platform will incorporate game-like elements, such as rewards, leaderboards, and challenges, to make learning engaging and fun. Immersive experiences: The platform will feature immersive technologies like virtual reality (VR), augmented reality (AR), and 360-degree videos to provide learners with a realistic and interactive experience. Real-world applications: The platform will focus on real-world problems and challenges, providing learners with practical skills and knowledge that can be applied in their daily lives.

05.09 Who are your main potential competitors and what makes you stand out from them?

Main Potential Competitors are eLearning platforms, Schools, individual tutors. What makes us stand out: Sustainability focus: Our platform is specifically designed to address the United Nations' Sustainable Development Goals (SDGs), making us a unique player in the market. Immersive experiences: Our use of virtual and augmented reality technologies, gamification, and interactive simulations sets us apart from traditional online learning platforms. Collaborative approach: Our emphasis on collaboration, community building, and real-world projects distinguishes us from competitors that focus solely on individual learning. Data-driven insights: Our platform's ability to provide data-driven insights and personalized feedback helps learners track their progress and stay motivated. Innovative business model: Our subscription-based model, which offers a flexible and affordable way for learners to access our content, is innovative in the industry.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

We are trying to incorporate and partner with female entrepreneurs. We have female board members and partners.