Ethiopia - Business creation project

Describe your project or startup in a few words

The project is more than a music festival; it’s a cultural initiative that celebrates Ethiopia’s artistic legacy, strengthens community bonds, and educates the public about the nation’s rich history in music. It’s an event that promises to leave a lasting

01.01 Describe your project in more detail

the project is more than a music festival; it’s a cultural initiative that celebrates Ethiopia’s artistic legacy, strengthens community bonds, and educates the public about the nation’s rich history in music. It’s an event that promises to leave a lasting impact on all who participate, ensuring that the melodies of the past continue to echo into the future.

01.02 What is the main problem you are trying to solve?

The core issue addressed by this business plan is the cultural disconnect between generations, particularly in the realm of Ethiopia's musical heritage from the 1970s and 1980s. There's a risk that the vibrant musical traditions of this period may fade away, leading to a loss of cultural identity. This music festival aims to bridge this gap by reviving the iconic sounds of the Ethiopian 70s and 80s, rekindling the memories of older generations while introducing these classics to the youth. It's not just an entertainment event; it's a cultural revival that ensures the legacy of Ethiopian music endures. The festival targets those aged 40 to 70, who will relive their youth through the music, and the youth, who will discover the musical roots of their heritage. It's a celebration of nostalgia and a means of cultural preservation, fostering community and intergenerational unity through the power of music. In summary, the plan seeks to create a unifying experience that transcends age, cel

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

The project's proposed product/service offers several major benefits and advantages: 1. **Cultural Preservation**: By focusing on the music of the 1970s and 1980s, the service acts as a vessel for preserving Ethiopia's rich musical heritage. It ensures that the melodies and rhythms that shaped a significant era in Ethiopian culture are not lost to time but are celebrated and passed down to future generations. 2. **Intergenerational Bonding**: The event provides a unique opportunity for different generations to come together over a shared love of music. It creates a space where stories and experiences can be shared, fostering understanding and strengthening family and community ties. 3. **Educational Value**: For the younger audience, the festival serves as an educational experience, offering insights into the historical context and significance of the music from this period. It's an engaging way to learn about the country's past and the evolution of its arts scene.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

The business plan is centered around organizing a nostalgic music festival that celebrates the iconic hits of the 1970s and 1980s according to the Ethiopian calendar. This event is specifically designed to resonate with individuals who have a deep appreciation for the music of that era, making it particularly appealing to the older generation, including those who are currently between the ages of 40 to 70. These individuals, who were in their youth during the 70s and 80s, will find the festival to be a delightful trip down memory lane, as it will feature the songs and artists that defined their formative years. The event will not only serve as a form of entertainment but also as a cultural homage to the rich musical heritage of Ethiopia during that period. In addition to the primary target audience of the older generation, the festival will also attract younger crowds who are curious about the music that influenced their parents' generation.

01.05 When did you start working on your project?

2023-06-07

01.06 How many other partners are associated with your business venture?

6

01.07 Among the other partners, how many are female?

6

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

The radio stations are local namely " sheger FM radio" ,Ahadu FM 94.3 , Saint George brewery

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My project contributes to the No poverty goal

4

02.01.02 No poverty - Justification

02.02.01 My project contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

4

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

To justify that your business plan promotes gender equality and empowers women, you can articulate a comprehensive approach that includes the following key points, condensed into a concise format: 1. **Objectives**: Clearly state your goals for gender equality, such as achieving a balanced representation of women in leadership roles or ensuring equitable pay across genders. 2. **Strategies**: Detail the methods you'll employ to reach these goals, including diversity training, flexible work policies, and targeted recruitment efforts to increase female representation. 3. **Metrics**: Define how you'll measure success, using indicators like the ratio of women in management positions, wage equality metrics, and employee feedback on inclusivity. 4. **Accountability**: Establish accountability by setting up regular reviews of gender equality progress and tying leadership incentives to diversity achievements. 5. **Engagement**: Explain how you'll engage with employees and stakeholders to

02.06.01 My project contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

4

02.08.01 My project contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification

02.09.01 My project contributes to the Industry innovation and infrastructure

3

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

To align your business of organizing live music events and fashion shows with the goal of making cities and human settlements inclusive, safe, resilient, and sustainable, consider the following: 1. **Inclusivity**: Ensure that your events are accessible to all, including people with disabilities. This can be achieved by choosing venues that are wheelchair accessible and providing sign language interpreters or captioning services. 2. **Safety**: Implement strict safety protocols to protect attendees, performers, and staff. This includes crowd control measures, emergency exits, first aid stations, and security personnel. 3. **Resilience**: Partner with local authorities to develop contingency plans for natural disasters or other emergencies. This could involve having backup venues or dates in case of unforeseen events. 4. **Sustainability**: Adopt eco-friendly practices such as using digital tickets to reduce paper waste, encouraging public transportation to reduce carbon emissions,

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

To align your business of organizing live music events and fashion shows with the goal of making cities and human settlements inclusive, safe, resilient, and sustainable, consider the following: 1. **Inclusivity**: Ensure that your events are accessible to all, including people with disabilities. This can be achieved by choosing venues that are wheelchair accessible and providing sign language interpreters or captioning services. 2. **Safety**: Implement strict safety protocols to protect attendees, performers, and staff. This includes crowd control measures, emergency exits, first aid stations, and security personnel. 3. **Resilience**: Partner with local authorities to develop contingency plans for natural disasters or other emergencies. This could involve having backup venues or dates in case of unforeseen events. 4. **Sustainability**: Adopt eco-friendly practices such as using digital tickets to reduce paper waste, encouraging public transportation to reduce carbon emissions,

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

In relation to your business plan of organizing live music events and fashion shows that celebrate Ethiopian 70s and 80s culture, ensuring sustainable consumption and production patterns through a circular economy can be integrated in the following ways: 1. **Resource Efficiency**: Use sustainable materials for stage design and event infrastructure that can be reused or recycled, reducing the environmental impact. 2. **Local Sourcing**: Prioritize local artisans and suppliers for materials and products, which supports the local economy and reduces transportation emissions. 3. **Waste Management**: Implement waste reduction strategies, such as recycling and composting, to minimize the environmental footprint of the events. 4. **Energy Conservation**: Utilize renewable energy sources for powering the events, and employ energy-efficient lighting and sound equipment. 5. **Sustainable Merchandise**: Offer merchandise made from sustainable or recycled materials, and encourage vendors to

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

Taking urgent action to combat climate change and its impacts is essential for the sustainability of our planet. Here are some steps that can be taken: 1. **Strengthen Resilience**: Improve our ability to withstand climate-related disasters through better infrastructure and emergency response plans⁴. 2. **Policy Integration**: Incorporate climate change mitigation strategies into national policies and planning to ensure a coordinated approach⁴. 3. **Education and Capacity Building**: Increase awareness and understanding of climate change impacts through education and training programs⁴. 4. **Support International Agreements**: Implement commitments made under international agreements like the Paris Agreement to limit global temperature rise⁶. 5. **Promote Sustainable Practices**: Encourage the use of renewable energy, sustainable agriculture, and responsible consumption to reduce our carbon footprint⁴. 6. **Invest in Research**: Support innovation and research in green technologi

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

Our startup is committed to conserving and sustainably using the oceans, seas, and marine resources for sustainable development. We understand the critical importance of marine ecosystems and their role in global health and economy. To this end, we: - **Promote Awareness**: Educate the public about the importance of marine conservation through our events and partnerships. - **Support Sustainable Practices**: Collaborate with suppliers who follow sustainable fishing and marine resource management. - **Reduce Impact**: Minimize waste and pollution from our events to protect water quality and marine life. - **Engage in Conservation Efforts**: Participate in and support initiatives aimed at protecting and restoring marine environments. Through these actions, we aim to contribute positively to the health of our oceans and seas.

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

Our startup is dedicated to the sustainable use of terrestrial ecosystems. We actively engage in practices that protect and restore natural habitats, promote sustainable forest management, combat desertification, and work towards reversing land degradation. We also support initiatives that aim to halt biodiversity loss, recognizing the importance of maintaining ecological balance. Through our commitment to these goals, we contribute to the health and sustainability of our planet's ecosystems.

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

Our startup is committed to promoting peaceful and inclusive societies for sustainable development. We provide platforms for cultural expression and dialogue through our events, which can foster mutual understanding and peace. We also ensure access to justice by adhering to fair business practices and resolving any disputes through transparent processes. Furthermore, we strive to build effective, accountable, and inclusive institutions by implementing robust governance structures, maintaining open communication with stakeholders, and actively seeking feedback to improve our services. By doing so, we contribute to the creation of strong and inclusive communities at all levels.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

Our startup contributes to the Global Partnership for Sustainable Development by: - **Promoting Cultural Exchange**: We organize events that showcase Ethiopian culture, fostering global understanding and appreciation. - **Supporting Local Economy**: By employing local talent and using local products, we stimulate economic growth and sustainability. - **Inclusive Opportunities**: We create inclusive job opportunities, respecting diversity and promoting social inclusion. - **Environmental Responsibility**: Our commitment to eco-friendly practices aligns with sustainable development goals. Through these initiatives, we aim to build a stronger, more sustainable global community.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

6

05.08 Justification

The business plan for organizing live music events and fashion shows featuring Ethiopian 70s and 80s culture is innovative for several reasons: 1. **Cultural Revival**: By focusing on the 70s and 80s, the project taps into a nostalgic market that has been largely untapped, especially in the context of live events. It revives an era that is cherished by older generations while introducing it to younger audiences, creating a unique cross-generational appeal. 2. **Fusion of Music and Fashion**: The integration of live music with fashion shows is an innovative approach that provides a multi-sensory experience. It's not just a concert or a fashion show; it's an event that celebrates the fusion of auditory and visual art forms from a significant period in Ethiopian history. 3. **Authenticity**: Incorporating traditional Ethiopian elements, such as the New Year flower and the use of Amharic language, ensures that the events are deeply rooted in local culture. This authenticity sets the eve

05.09 Who are your main potential competitors and what makes you stand out from them?

Local event organizers, tv and radio stations. My new and different business plan will be my uniqueness in the industry.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

No